Three of fourteen models named HockeyStack first on the direct prompt; zero named Measured. HockeyStack was named by fourteen of the fourteen models and Measured by thirteen and HockeyStack carries 29 labels and Measured 21, so the shares are not directly comparable.
Named in five categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.
Across every category in the October 2026 Edition, HockeyStack and Measured were named in the same answer twenty-five times, of the 98 answers naming HockeyStack and the 59 naming Measured. In those answers Measured took the first choice one time and HockeyStack one.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“exited the attribution market in April 2026 ... so it's no longer recommended for attribution-only needs.” Kimi K2 · direct prompt · hard negative
“Pivoting away from pure attribution; now positioned as a broader GTM AI platform (~$2,200+/month)” DeepSeek V4 Flash · paraphrase prompt · soft negative
“HockeyStack connects marketing activity directly to pipeline and revenue, making it well-suited for B2B SaaS teams with long sales cycles.” Claude Haiku 4.5 · direct prompt · first choice
“HockeyStack offers better value and faster implementation for mid-market companies.” MiniMax M2.5 · direct prompt · first choice
“I'd start with HockeyStack—but only if its Enterprise pricing works for you” GPT-6 Luna · direct prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“platforms (like Recast, Measured, or Rockerbox) routinely cost upwards of $50,000 to $150,000+ per year” Gemini 3.5 Flash · budget prompt · soft negative
“If you want a more turn-key, CFO-ready dashboard with heavy, automated calibration out-of-the-box, look at Measured or Rockerbox.” Gemini 3.5 Flash · scale prompt · first choice
“Measured ranks first because it turns MMM from a quarterly report into a weekly operating system.” Muse Glimmer 30B · comparative prompt · first choice
“Measured specializes in marketing mix modeling for mid-market companies” GLM 4.7 FlashX · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.