Attribution and marketing mix modeling · September 2026 Edition
Dreamdata vs Recast
Nine of twelve models named Dreamdata first on the direct prompt; two named Recast. Dreamdata was named by twelve of the twelve models and Recast by ten and Dreamdata carries 43 labels and Recast 35, so the shares are not directly comparable.
Named in four categories this edition.
Named in one category this edition.
First-choice share29%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 22; printed, not drawn.
Labels4335A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Dreamdata reading right to left. Rank and label count are printed, not drawn.HockeyStack was named alongside these two in seven of the twelve direct answers. Dreamdata vs Google Analytics 4 · Google Analytics 4 vs Recast
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
DreamdataFirst choices, of twelve modelsRecast
Direct92
Paraphrase1011 against Recast
Comparative10
Budget-constrained101 against Recast
Scale-constrained03
Negative113 against Dreamdata · 1 against Recast
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
The direct prompt
The plain question, one answer per model, grouped by where Dreamdata and Recast stood in it.
Both were the first choice
2 of 12 modelsThe answer named them together, and the judge labeled each a first choice.Mistral SmallDreamdata, Recast alternatives: Cometly, HockeyStack, Improvado, Measured, MixModeler, Ruler Analytics
MiniMax M2.5Dreamdata, Recast, SegmentStream alternatives: Analytic Edge, HubSpot Marketing Hub
Dreamdata first, Recast an alternative
7 of 12 modelsRecast was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Dreamdata alternatives: CaliberMind, HubSpot Marketing Hub, Northbeam
GPT-5.4 miniDreamdata alternatives: Adobe Marketo Measure, CaliberMind, MixModeler
Perplexity SonarDreamdata alternatives: Factors.ai, HockeyStack
Grok 4.1 FastDreamdata alternatives: HockeyStack, Recast, RevSure
DeepSeek V4 FlashDreamdata, HockeyStack, Rockerbox alternatives: Improvado, Recast, Ruler Analytics, SegmentStream, Sellforte
Kimi K2Dreamdata alternatives: Factors.ai, HockeyStack, Recast, Rockerbox
GLM 4.7 FlashXDreamdata, SegmentStream alternatives: Heeet, HockeyStack, Lifesight, Measured, MixModeler, Northbeam, Recast, Ruler Analytics
Neither was the first choice, one was named
3 of 12 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashCaliberMind alternatives: Dreamdata, HockeyStack, RevSure
Llama 4 MaverickImprovado alternatives: Dreamdata, Rockerbox
Qwen 3.7 FlashRockerbox alternatives: Alviss AI, Recast
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Dreamdata leads by nineteen points.
Dreamdata19%#1 of 18Recast0%#14 of 18Mid-marketThe figures above
Dreamdata leads by twenty-one points.
Dreamdata29%#1 of 22Recast9%#3 of 22Enterprise
Dreamdata leads by eleven points.
Dreamdata12%#2 of 21Recast2%#10 of 21What the models said about Dreamdata
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Steep learning curve, rigid/non-customizable dashboards, slow data syncs, clunky reporting.” DeepSeek V4 Flash · negative prompt · soft negative
“Steep learning curve with overwhelming reports; Integration challenges” GLM 4.7 FlashX · negative prompt · soft negative
“Verdict: Too narrow for most enterprise needs” Mistral Small · negative prompt · soft negative
“For B2B SaaS, top choices include Dreamdata (B2B pipeline attribution)... strong fit for pipeline- and revenue-focused B2B measurement.” Claude Haiku 4.5 · direct prompt · first choice
“The recommended attribution and MMM tool for a mid-sized B2B company is Dreamdata, HockeyStack, or Factors.ai” Llama 4 Maverick · paraphrase prompt · first choice
“Dreamdata is the strongest default — it's purpose-built for the multi-person buying committee problem” DeepSeek V4 Flash · paraphrase prompt · first choice
What the models said about Recast
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Far too expensive for limited budgets” DeepSeek V4 Flash · budget prompt · hard negative
“Built for Statisticians, Not Marketers ... Requires a data scientist to translate Bayesian posteriors” Kimi K2 · negative prompt · soft negative
“Recast/Funnel are solid but more digital-heavy/enterprise (~$50K+)” Grok 4.1 Fast · paraphrase prompt · soft negative
“You likely want to focus on Tier 2 (SaaS-Enabled UMM): Recast, Measured, Lifesight, Mutinex, LiftLab, Haus” Gemini 3.5 Flash · scale prompt · first choice
“Recast and Measured being more suitable for mid-market digital teams and enterprises, respectively” Llama 4 Maverick · scale prompt · first choice
“Recast is the standout — transparent Bayesian models, weekly refreshes, and a fast setup” DeepSeek V4 Flash · paraphrase prompt · first choice
Also compared
Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.