| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 0% | 12 of 82 | 21% | 14 | accepted challenger |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 0 | 1 | 2 | 0 | 3 |
| Claude Opus 4.8 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Astra | 0 | 2 | 0 | 1 | 3 |
| GPT-5.6 Sol | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.1 Pro | 0 | 0 | 1 | 1 | 2 |
| Perplexity Sonar Pro | 0 | 1 | 1 | 0 | 2 |
Verbatim evidence the judge attached to positive labels.
“Rockerbox: modular measurement and a strong centralized data and warehouse foundation.” GPT-5.6 Sol · Attribution & MMM · comparative prompt · alternative
“Choose Rockerbox if you need enterprise-grade MMM, MTA, and incrementality together.” Perplexity Sonar Pro · Attribution & MMM · comparative prompt · alternative
“Particularly worth evaluating when data reconciliation and channel breadth matter.” GPT-6 Astra · Attribution & MMM · comparative prompt · alternative
“Offers attribution, MMM, and incrementality testing on a shared data foundation.” GPT-6 Astra · Attribution & MMM · scale prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“publishes no dollar price on its plans page. I would not call it budget-friendly without a written quote.” GPT-6 Astra · Attribution & MMM · budget prompt · soft negative
“Caution level: Moderate. ... do not assume that stitching first-party clicks produces incrementality.” GPT-5.6 Sol · Attribution & MMM · negative prompt · soft negative
“While their enterprise tier is expensive, they offer a "Rockerbox for Shopify" tier aimed at SMBs” Gemini 3.1 Pro · Attribution & MMM · budget prompt · soft negative
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Rockerbox, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.