Small business=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 11 pointsRank 8 → 7 of 108
2 categories · RankedTriple Whale
57Judge labels
4First choices
13Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Attribution & MMM for small business buyers
Rank 13 of 123 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 29% of its 21 labels there were negative.
What the models named instead of Triple Whale →By buyer segmentRead the same way at every buyer size.
Small business6 of 112
5%28 labels
accepted challenger
Mid-market13 of 123
2%21 labels
criticized challenger
Enterprise110 of 110
0%6 labels
under the label threshold
In attribution & mmm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Triple Whale for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 2% | 13 of 123 | 29% | 21 | criticized challenger | ▼−3Since September 2026: 4% → 2%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 0% | 79 of 115 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 38% |
Movement
Since September 2026, Triple Whale held within the floor in all two categories: no change cleared 11 points.
Best category · Attribution & MMM · by segment
Mid-market▼−3Since September 2026: 4% → 2%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 8 pointsRank 5 → 13 of 112
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 96 → 101 of 101
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Attribution & MMM | 4% | 2% | ▼−3Since September 2026: 4% → 2%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 13 of 123 |
| Ecommerce marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 79 of 115, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Triple Whale across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Triple Whale across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 2 | 2 |
| Grok 4.1 Fast | 0 | 2 | 1 | 2 | 5 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 1 | 1 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase7 labelsNone
Comparative16 labels6not counted in share
Budget-constrained13 labels1
Scale-constrained10 labels3
Negative10 labels2not counted in share
First choiceAlternativeMentionNegative57 labels in all, every segment counted; 4 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Upgrade to Triple Whale (~$129\u2013219/mo) if you're a DTC brand on Shopify and need better tracking” Kimi K2 · Attribution & MMM · budget prompt · first choice
“Fast-moving DTC ecommerce profitability | Triple Whale or Northbeam” DeepSeek V4 Flash · Attribution & MMM · comparative prompt · first choice
“Offers ecommerce analytics and attribution, with Compass combining MTA, MMM, and incrementality testing” GPT-6 Luna · Attribution & MMM · comparative prompt · alternative
“If you are a Shopify-only DTC brand ($1M-$10M): Use Triple Whale for day-to-day dashboarding.” Gemini 3.5 Flash · Attribution & MMM · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid E-comm tools (e.g., Triple Whale, Northbeam): DTC-focused, not B2B pipelines” Grok 4.1 Fast · Attribution & MMM · paraphrase prompt · hard negative
“these are largely optimized for E-commerce/DTC flows... you may find them overkill and poorly suited for multi-step B2B pipelines” Qwen 3.7 Flash · Attribution & MMM · paraphrase prompt · soft negative
“described in a broader paid/media context rather than specifically as the best fit for mid-sized B2B” Perplexity Sonar · Attribution & MMM · paraphrase prompt · soft negative
“Triple Whale’s attribution may lack the statistical depth required to make big budget decisions” Gemini 3.5 Flash · Attribution & MMM · negative prompt · soft negative
Named alongside
The products named in the same answers as Triple Whale, over the 57 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Triple Whale was named but was not.ShowHide
Named alongside
The products named in the same answers as Triple Whale, over the 57 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Triple Whale was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Triple Whale. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 55 of the 57 answers that named Triple Whale and are not a share of its labels.
Domains cited
cometly.com34
improvado.io32
admetrics.io26
mcpanalytics.ai26
thecmo.com22
guideflow.com21
segmentstream.com20
prescientai.com17
usermaven.com17
hyros.com16
231 of the 231 domain citations in answers naming Triple Whale came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
triplewhale.com is not in Google's top ten for any of the category's searches. In the answers, Triple Whale takes 2% of first choices and Dreamdata takes 27%.ShowHide
Search and answers
triplewhale.com is not in Google's top ten for any of the category's searches. In the answers, Triple Whale takes 2% of first choices and Dreamdata takes 27%.
ShowHideIn search
Google, US estimatesPosition for “marketing attribution and marketing mix modeling platform”
–
not in the top ten
Position for “best marketing attribution and marketing mix modeling platform”
–
not in the top ten
- Searches for its name, Google
- 8,100 a month (“triple whale”)
- AI search demand for its name, est.
- 147 a month
- Organic visits to its site
- about 11,483 a month
- Searches its site ranks for
- 2,627 · 200 in the top three
- Sites linking to it
- 3,759
- Paid Google search
- 3 searches its ads show for, about 36 clicks and $335 a month (estimate)
In answers
This editionShare of first choices
2%
rank 13 of 123 in Attribution & MMM
Segment leader
27%
Dreamdata
- First choices
- 4 across its categories
- Named in
- 57 answers
- Its own site cited
- in 55 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on triplewhale.com
1,195
subdomains included
Content
678
counted in the table below
Documentation
0
Product · Integration
22 · 15
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 493 | undated | SEO, Ecommerce marketing | ||
| Case study | 49 | undated | |||
| Report or ebook | 43 | undated | |||
| Template or tool | 35 | undated | |||
| Comparison | 26 | undated | |||
| Webinar or virtual event | 12 | undated | Direct mail | ||
| Glossary or explainer | 10 | undated | |||
| News or press | 5 | 0 | 2024-09-06 | ||
| Conference or event | 4 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2024-09-06Shoguntemp26f41e90 news or press
- 2024-09-06Shoguntemp55fa1124 news or press
- 2024-09-06Shoguntemp152b4ec4 news or press
- 2024-09-05Shoguntempad96739a news or press
How it is countedHide how it is counted
Every page triplewhale.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Triple Whale
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Triple Whale is its own company.ShowHide
The company
Triple Whale is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The AI operating system built for modern commerce.
- For
- modern commerce
- Price stated
- All prices are based on a combination of your brand's annual GMV and the package you choose: Foundation, Automate, or Enterprise. triplewhale.com/pricing
- Free plan or trial
- Get started for free triplewhale.com
- Integrations claimed
- 60 triplewhale.com/case-studies
- Certifications
- SOC 2 Type IIGDPR & CCPA compliantSOC 2SOC 2 Type 2CCPAGDPRSOC 2 Type 1SOC 3
- Hosting
- USAAustraliaIsrael
- Customers named
- True ClassicYSE BeautyOriginGorilla MindEksterTravelproBrightlandSolace
- Not stated on the pages read
- Starting price
What Triple Whale's own pages state, read September 28, 2026: triplewhale.com, triplewhale.com/pricing, trust.triplewhale.com, triplewhale.com/case-studies, triplewhale.com/template-data-sources/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Triple Whale's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Triple Whale, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Triple Whale by email, built from the raw record of the edition. It shows:
- where Triple Whale is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Triple Whale, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.