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GTM AI Index
Index › Products › Cometly · October 2026 Edition
6 categories · Ranked

Cometly

76Judge labels
8First choices
7Negative labels
12 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Attribution & MMM for small business buyers
Rank 13 of 142 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 5 labels there were negative.
What the models named instead of Cometly →
By buyer segmentRead the same way at every buyer size.
In customer intel · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Cometly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Customer intelligence and data scienceGTM data and infrastructure2%13 of 1420%5under 10 labels · led by Amplitude at 18%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Attribution and marketing mix modelingMarketing2%10 of 1237%15accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Click fraud protectionMarketing0%19 of 520%3under 10 labels · led by ClickCease at 36%
Data warehouse and reverse ETL for marketingGTM data and infrastructure0%59 of 8350%2under 10 labels · led by Hightouch at 40%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Session replay and heatmapsGTM data and infrastructure0%48 of 560%1under 10 labels · led by Microsoft Clarity at 33%
Web analyticsGTM data and infrastructure0%42 of 910%1under 10 labels · led by Google Analytics 4 at 57%

Movement

Since September 2026, Cometly held within the floor in all six categories: no change cleared 11 points.

Best category · Customer intel · by segment

Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 10 → 14 of 115
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 45 → 11 of 133
EnterprisenewNew since September 2026: not ranked then, 2% now.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 20 of 134, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Customer intel0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 45 → 13 of 142
Attribution & MMM0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 27 → 10 of 123
Click fraud protection0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 19 of 52, unchanged
Warehouse & ETL0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 28 → 59 of 83
Session replay0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 48 of 56, unchanged
Web analytics0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 42 of 91, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Cometly across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501113
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar03104
Grok 4.1 Fast01203
Mistral Small00000
DeepSeek V4 Flash02103
Llama 4 Maverick21205
Qwen 3.7 Flash11002
Kimi K201001
GLM 4.7 FlashX04015
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labels1
Paraphrase25 labels4
Comparative14 labels3not counted in share
Budget-constrained17 labels2
Scale-constrained7 labels1
Negative6 labelsNone
First choiceAlternativeMentionNegative76 labels in all, every segment counted; 8 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Cometly (Best for Cost-Effective Multi-Channel Optimization) ... Choose this if you want actionable, daily insights to optimize ad spend without a massive price tag.” Qwen 3.7 Flash · Attribution & MMM · budget prompt · first choice
“Cometly - a self-service attribution platform that combines real-time multi-touch attribution with MMM-style aggregated modeling.” Llama 4 Maverick · Attribution & MMM · comparative prompt · first choice
“Cometly - a purpose-built B2B customer journey application that delivers actionable insights” Llama 4 Maverick · Customer intel · paraphrase prompt · first choice
“Choose Cometly if you’re a performance‑marketing team with high ad spend and need server‑side accuracy.” GLM 4.7 FlashX · Attribution & MMM · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Cometly is built for digital-only marketers; if more than 20% of your spend is in offline channels, it doesn't support those natively” Claude Haiku 4.5 · Attribution & MMM · negative prompt · soft negative
“Limited flexibility beyond marketing analytics” GLM 4.7 FlashX · Warehouse & ETL · scale prompt · soft negative

Named alongside

The products named in the same answers as Cometly, over the 76 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cometly was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Triple Whale23 of 766Not among the top eight
Northbeam23 of 763Not among the top eight
HubSpot Marketing Hub18 of 764Not among the top eight
Ruler Analytics16 of 762Not among the top eight
Meta Robyn15 of 761Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Cometly. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 76 of the 76 answers that named Cometly and are not a share of its labels.

Domains cited

cometly.comYour site71
improvado.io36
guideflow.com33
admetrics.io26
g2.com23
mcpanalytics.ai22
segmentstream.com22
thecmo.com18
usermaven.com17
learn.g2.com16

213 of the 284 domain citations in answers naming Cometly came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

cometly.com is not in Google's top ten for any of the category's searches. In the answers, Cometly takes 2% of first choices and Amplitude takes 18%.
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In search

Google, US estimates
Position for “customer analytics and intelligence platform”
–
not in the top ten
Position for “best customer analytics and intelligence platform”
–
not in the top ten
Searches for its name, Google
60,500 a month (“cometly”)
AI search demand for its name, est.
10 a month
Organic visits to its site
about 26,585 a month
Searches its site ranks for
6,180 · 47 in the top three
Sites linking to it
2,028
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
1 ads · 1 text · 0 shown in the last 30 days

First shown September 2022, as Comet LLC, verified.

On Google's pages: 1

In answers

This edition
Share of first choices
2%
rank 13 of 142 in customer intel
Segment leader
18%
Amplitude
First choices
8 across its categories
Named in
76 answers
Its own site cited
in 76 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on cometly.com
6,550
subdomains included
Content
5,941
counted in the table below
Documentation
304
Product · Integration
32 · 204
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog5,073912026-09-09
Report or ebook288132026-09-09
Comparison26582026-08-28
Glossary or explainer21132026-09-09
Template or tool6102026-05-28
Case study28undated
Webinar or virtual event1012026-07-30
Podcast or video312026-07-30
Conference or event212026-07-30
How it is countedHide how it is counted

Every page cometly.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Cometly

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Cometly is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Marketing attribution software built for B2B SaaS
For
B2B SaaS companies
Price stated
Usage-based pricing. Built for B2B SaaS. Core and Enterprise are both available on monthly or annual billing. cometly.com/pricing
Starting price
150 cometly.com/pricing
Free plan or trial
We don't run a free trial because attribution requires CRM and ad-platform setup to be useful. cometly.com/pricing
Integrations claimed
70 cometly.com
Certifications
SOC 2ISO 27001PCI DSS
Hosting
AWS US regionsUS regions
Customers named
ClickFunnelsTrainualIndeVetsDesign PickleBionicWPMindPathCleverlyKeywordme

What Cometly's own pages state, read September 28, 2026: cometly.com, cometly.com/pricing, cometly.com/security, cometly.com/platform/mcp, cometly.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Cometly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Cometly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Cometly by email, built from the raw record of the edition. It shows:

  • where Cometly is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Cometly, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at cometly.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.