Small business▲+7Since September 2026: 0% → 7%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 0% in September 2026
Inside the floor by 4 pointsRank 32 → 4 of 108
2 categories · RankedNorthbeam
85Judge labels
8First choices
29Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
7% in Attribution & MMM for enterprise buyers
Rank 29 of 123 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 42% of its 31 labels there were negative.
What the models named instead of Northbeam →By buyer segmentRead the same way at every buyer size.
Small business5 of 112
6%31 labels
criticized challenger
Mid-market29 of 123
0%31 labels
criticized challenger
Enterprise5 of 110
7%22 labels
accepted challenger
In attribution & mmm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Northbeam for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 0% | 29 of 123 | 42% | 31 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Web analytics | GTM data and infrastructure | 0% | 64 of 91 | 0% | 1 | under 10 labels · led by Google Analytics 4 at 57% |
Movement
Since September 2026, Northbeam held within the floor in all two categories: no change cleared 11 points.
Best category · Attribution & MMM · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 30 of 112, unchanged
Enterprise▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 0% in September 2026
Inside the floor by 5 pointsRank 45 → 7 of 101
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Attribution & MMM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 30 → 29 of 123 |
| Web analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 64 of 91, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Northbeam across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Northbeam across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 1 | 2 |
| Grok 4.1 Fast | 0 | 3 | 0 | 2 | 5 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 2 | 3 |
| Llama 4 Maverick | 0 | 2 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 2 | 4 |
| Kimi K2 | 0 | 3 | 0 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 2 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 1 | 0 | 0 | 1 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct12 labels2
Paraphrase17 labels2
Comparative21 labels3not counted in share
Budget-constrained10 labels2
Scale-constrained12 labels2
Negative13 labels1not counted in share
First choiceAlternativeMentionNegative85 labels in all, every segment counted; 8 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Northbeam combines clickstream multi-touch attribution with marketing mix modeling, giving e-commerce brands both a daily MTA view and a longer-horizon MMM view.” Muse Glimmer 30B · Attribution & MMM · comparative prompt · first choice
“Fast-moving DTC ecommerce profitability | Triple Whale or Northbeam” DeepSeek V4 Flash · Attribution & MMM · comparative prompt · first choice
“While slightly pricier than Cometly, it is generally more affordable than legacy enterprise tools.” Qwen 3.7 Flash · Attribution & MMM · budget prompt · alternative
“DTC-focused, AI-driven MTA + lightweight MMM; real-time, Shopify-native, affordable for ecom.” Grok 4.1 Fast · Attribution & MMM · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid E-comm tools (e.g., Triple Whale, Northbeam): DTC-focused, not B2B pipelines” Grok 4.1 Fast · Attribution & MMM · paraphrase prompt · hard negative
“What to Avoid on a Tight Budget - Northbeam starts at ~$1,500/month” Kimi K2 · Attribution & MMM · budget prompt · hard negative
“More expensive and geared toward larger-scale spend... you may find them overkill and poorly suited for multi-step B2B pipelines.” Qwen 3.7 Flash · Attribution & MMM · paraphrase prompt · soft negative
“Buyers report a complex, cumbersome onboarding process that is hard enough to make them reconsider the tool.” DeepSeek V4 Flash · Attribution & MMM · negative prompt · soft negative
Named alongside
The products named in the same answers as Northbeam, over the 85 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Northbeam was named but was not.ShowHide
Named alongside
The products named in the same answers as Northbeam, over the 85 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Northbeam was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Northbeam. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 82 of the 85 answers that named Northbeam and are not a share of its labels.
Domains cited
cometly.com60
improvado.io48
admetrics.io36
mcpanalytics.ai33
guideflow.com30
segmentstream.com30
thecmo.com26
factors.ai25
usermaven.com24
prescientai.com21
333 of the 333 domain citations in answers naming Northbeam came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
northbeam.io is not in Google's top ten for any of the category's searches. In the answers, Northbeam takes 0% of first choices and Dreamdata takes 27%.ShowHide
Search and answers
northbeam.io is not in Google's top ten for any of the category's searches. In the answers, Northbeam takes 0% of first choices and Dreamdata takes 27%.
ShowHideIn search
Google, US estimatesPosition for “marketing attribution and marketing mix modeling platform”
–
not in the top ten
Position for “best marketing attribution and marketing mix modeling platform”
–
not in the top ten
- Searches for its name, Google
- 2,900 a month (“northbeam”)
- AI search demand for its name, est.
- 41 a month
- Organic visits to its site
- about 4,704 a month
- Searches its site ranks for
- 707 · 38 in the top three
- Sites linking to it
- 1,171
- Paid Google search
- 1 searches its ads show for, about 1 clicks and $15 a month (estimate)
In answers
This editionShare of first choices
0%
rank 29 of 123 in Attribution & MMM
Segment leader
27%
Dreamdata
- First choices
- 8 across its categories
- Named in
- 85 answers
- Its own site cited
- in 82 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on northbeam.io
676
subdomains included
Content
159
counted in the table below
Documentation
280
Product · Integration
11 · 108
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 99 | undated | |||
| Case study | 22 | undated | |||
| Glossary or explainer | 15 | undated | |||
| Comparison | 8 | undated | |||
| Webinar or virtual event | 5 | undated | |||
| Report or ebook | 5 | undated | |||
| Template or tool | 2 | undated | |||
| News or press | 2 | undated | |||
| Conference or event | 1 | undated |
Events in person
Last twelve months
- September 16, 2026 to September 17, 2026The Future of Media & AIASPIRE One World Observatory · took part
- September 16, 2026Dinner at ManhattaDanny Meyer's Manhatta · took part
As the event pages on northbeam.io state them, read September 28, 2026.
How it is countedHide how it is counted
Every page northbeam.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Northbeam
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Northbeam is its own company.ShowHide
The company
Northbeam is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- the marketing intelligence platform for profitable growth
- For
- modern marketers
- Price stated
- Contact us for a quote; $1,500 / for maximum value; $3,500 / per month; Custom / for maximum value northbeam.io/pricing
- Starting price
- $1,500 northbeam.io/pricing
- Customers named
- GrünsDr. SquatchOmniluxGardynTimex GroupHexcladKizikDr Squatch
- Not stated on the pages read
- Free plan or trial, integrations, certifications, hosting
What Northbeam's own pages state, read September 28, 2026: northbeam.io, northbeam.io/pricing, northbeam.io/features/apex, northbeam.io/customer-stories, northbeam.io/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Northbeam's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Northbeam, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Northbeam by email, built from the raw record of the edition. It shows:
- where Northbeam is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Northbeam, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.