3 categories · RankedRuler Analytics
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Call tracking platforms | Marketing | 7% | 5 of 63 | 0% | 10 | accepted challenger | |
| Attribution and marketing mix modeling | Marketing | 2% | 12 of 123 | 0% | 11 | accepted challenger | =heldSince September 2026: 1% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Web analytics | GTM data and infrastructure | 0% | 30 of 91 | 0% | 2 | under 10 labels · led by Google Analytics 4 at 57% |
Movement
By model
How each model treated Ruler Analytics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 2 | 0 | 3 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 2 | 1 | 0 | 4 |
| Llama 4 Maverick | 1 | 1 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Ruler Analytics is likely your strongest choice if phone calls are a critical part of your sales process” Claude Haiku 4.5 · Call tracking · paraphrase prompt · first choice
“Ruler Analytics and CallRail are the top recommended inbound phone call attribution tools.” Mistral Small · Call tracking · paraphrase prompt · first choice
“Ruler Analytics is a recommended inbound phone call attribution tool for mid-sized B2B companies” Llama 4 Maverick · Call tracking · paraphrase prompt · first choice
“I'd recommend Ruler Analytics as the strongest single solution” DeepSeek V4 Flash · Attribution & MMM · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Named alongside
The products named in the same answers as Ruler Analytics, over the 79 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ruler Analytics was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 77 of the 79 answers that named Ruler Analytics and are not a share of its labels.
Domains cited
261 of the 284 domain citations in answers naming Ruler Analytics came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
ruleranalytics.com is not in Google's top ten for any of the category's searches. In the answers, Ruler Analytics takes 7% of first choices and CallRail takes 43%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 140 a month (“ruler analytics”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 3,552 a month
- Searches its site ranks for
- 2,273 · 94 in the top three
- Sites linking to it
- 3,533
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess1 ads · 1 text · 1 shown in the last 30 days
First shown August 2026, as Ruler Analytics, verified. Ads started 2025-10 to 2026-09: 1 in the year.
On Google's pages: 1
In answers
This edition- First choices
- 13 across its categories
- Named in
- 79 answers
- Its own site cited
- in 77 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 415 | 22 | 2026-09-28 | CRM, SEO | |
| Comparison | 33 | 1 | 2026-08-31 | CRM | |
| Report or ebook | 28 | 1 | 2026-08-21 | ||
| Case study | 27 | 2 | 2026-09-17 | ||
| Glossary or explainer | 2 | 0 | 2025-07-08 | ||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | undated | |||
| Template or tool | 1 | undated | |||
| News or press | 1 | undated |
Most recent
- 2026-09-28Inbound marketing software blog
- 2026-09-25Measuring untrackable marketing channels blog
- 2026-09-23Google ads reporting software blog
- 2026-09-21Pipeline attribution blog
- 2026-09-18Saas marketing software blog
- 2026-09-17B2c lead generation case study
How it is countedHide how it is counted
Every page ruleranalytics.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (11); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Ruler Analytics
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Ruler Analytics is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Unified Marketing Measurement + AI
- For
- marketers
- Price stated
- Save 10% on annual deals – agency partner rates also available. Indicative pricing provided, scaled based on monthly traffic volumes and product, data and integration requirements. ruleranalytics.com/pricing
- Starting price
- £299 ruleranalytics.com/pricing
- Integrations claimed
- 1000 ruleranalytics.com
- Customers named
- EmbryoMoneypennyPeninsulatheEwordRadfield Home CareBarcan+KirbyPropel DigitalCroner
- Not stated on the pages read
- Free plan or trial, certifications, hosting
What Ruler Analytics's own pages state, read September 28, 2026: ruleranalytics.com, ruleranalytics.com/pricing, ruleranalytics.com/case-studies, ruleranalytics.com/integrations. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ruler Analytics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ruler Analytics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Ruler Analytics by email, built from the raw record of the edition. It shows:
- where Ruler Analytics is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Ruler Analytics, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.