3 categories · RankedCallRail
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Call tracking platforms | Marketing | 43% | 1 of 63 | 24% | 70 | endorsed leader | |
| Attribution and marketing mix modeling | Marketing | 0% | 37 of 123 | 0% | 3 | under 10 labels · led by Dreamdata at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Conversational intelligence and call recording | Sales | 0% | 31 of 91 | 33% | 3 | under 10 labels · led by Avoma at 41% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
By model
How each model treated CallRail across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 2 | 1 | 5 |
| GPT-5.4 mini | 2 | 1 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 4 | 0 | 1 | 1 | 6 |
| Perplexity Sonar | 2 | 1 | 1 | 1 | 5 |
| Grok 4.1 Fast | 4 | 0 | 0 | 2 | 6 |
| Mistral Small | 3 | 1 | 1 | 2 | 7 |
| DeepSeek V4 Flash | 3 | 2 | 0 | 2 | 7 |
| Llama 4 Maverick | 1 | 0 | 3 | 0 | 4 |
| Qwen 3.7 Flash | 3 | 0 | 0 | 2 | 5 |
| Kimi K2 | 2 | 3 | 0 | 1 | 6 |
| GLM 4.7 FlashX | 2 | 1 | 0 | 1 | 4 |
| MiniMax M2.5 | 4 | 0 | 2 | 1 | 7 |
| GPT-6 Luna | 2 | 1 | 0 | 2 | 5 |
| Muse Glimmer 30B | 2 | 2 | 0 | 2 | 6 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The best call tracking platform for a company with a limited budget is CallRail, as it provides a complete feature set at the lowest total cost.” Llama 4 Maverick · Call tracking · budget prompt · first choice
“CallRail is another strong option, especially if you want a dedicated, user-friendly tool with solid Google Ads integration” Mistral Small · Call tracking · paraphrase prompt · first choice
“the best call tracking platform is usually CallRail because it is repeatedly identified as the best all-around option” Perplexity Sonar · Call tracking · budget prompt · first choice
“The Best All-Around for Marketing Attribution: CallRail ... widely considered the standard for mid-market companies” Qwen 3.7 Flash · Call tracking · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“User reviews frequently mention concerns about CallRail's pricing structure, particularly regarding unexpected price increases” Muse Glimmer 30B · Call tracking · negative prompt · hard negative
“top-tier platforms like CallRail and CallTrackingMetrics can quickly scale to $50–$100+ per month after adding usage fees” Gemini 3.5 Flash · Call tracking · budget prompt · soft negative
“Caveat: Watch out for overage fees. If your call volume exceeds your plan's minutes, costs can rise quickly.” Qwen 3.7 Flash · Call tracking · budget prompt · soft negative
“CallRail receives complaints about steep learning curves, integration issues with third-party apps and CRMs” Mistral Small · Call tracking · negative prompt · soft negative
Named alongside
The products named in the same answers as CallRail, over the 231 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and CallRail was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 222 of the 231 answers that named CallRail and are not a share of its labels.
Domains cited
769 of the 906 domain citations in answers naming CallRail came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where CallRail stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 22,200 a month (“callrail”)
- AI search demand for its name, est.
- 255 a month
- Organic visits to its site
- about 30,147 a month
- Searches its site ranks for
- 4,517 · 257 in the top three
- Sites linking to it
- 7,029
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- Named in
- 231 answers
- Its own site cited
- in 222 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,402 | undated | SEO, Direct mail | ||
| Glossary or explainer | 425 | undated | SEO | ||
| Comparison | 66 | undated | SEO | ||
| Webinar or virtual event | 39 | undated | SEO | ||
| Case study | 27 | undated | |||
| Report or ebook | 22 | undated | |||
| Conference or event | 21 | undated | |||
| Template or tool | 16 | undated | |||
| Podcast or video | 8 | undated | |||
| News or press | 7 | undated |
How it is countedHide how it is counted
Every page callrail.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (38); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as CallRail
Follow CallRail
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
CallRail is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- CallRail’s AI-powered lead engagement intelligence platform helps businesses track calls, analyze conversations, and uncover the marketing insights needed to capture and convert more leads.
- For
- businesses
- Price stated
- Plans start at just $55, and scale with you as you grow. callrail.com
- Starting price
- 55 callrail.com
- Free plan or trial
- Try a free 14-day trial, no credit card required. callrail.com
- Integrations claimed
- 50 callrail.com
- Certifications
- Verified by SysnetHIPAASOC 2 Type IIPCIISO 42001CallRail-certified
- Hosting
- United StatesCanadathe UKAustralia
- Customers named
- All Points Digital
What CallRail's own pages state, read October 5, 2026: callrail.com, callrail.com/pricing, trust.callrail.com, callrail.com/partners. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when CallRail's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as CallRail, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for CallRail by email, built from the raw record of the edition. It shows:
- where CallRail is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name CallRail, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where CallRail is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
AI models recommend CallRail first in Call tracking platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.