1 category · RankedInvoca
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Call tracking platforms | Marketing | 6% | 6 of 63 | 30% | 43 | criticized challenger |
Movement
By model
How each model treated Invoca across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 2 | 4 |
| Perplexity Sonar | 0 | 0 | 1 | 1 | 2 |
| Grok 4.1 Fast | 1 | 2 | 0 | 2 | 5 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 1 | 1 | 0 | 3 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 2 | 3 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 0 | 2 | 1 | 1 | 4 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Platforms like Invoca and CallTrackingMetrics are built specifically for enterprise scale” Kimi K2 · Call tracking · scale prompt · first choice
“I'd recommend shortlisting CallTrackingMetrics and Invoca” DeepSeek V4 Flash · Call tracking · scale prompt · first choice
“Shortlist 3-5 (e.g., CallRail, Invoca)” Grok 4.1 Fast · Call tracking · scale prompt · first choice
“Invoca owns the enterprise space with sophisticated AI and real-time capabilities—but at a significant cost and complexity premium.” Kimi K2 · Call tracking · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms to avoid or scrutinize closely: - Invoca — commonly positioned for enterprise marketing and contact centers, with custom enterprise pricing rather than SMB-friendly transparent pricing.” Perplexity Sonar · Call tracking · negative prompt · hard negative
“custom pricing (often 6-7 figures/year) makes it overkill/too pricey for mid-sized unless you have complex needs” Grok 4.1 Fast · Call tracking · paraphrase prompt · soft negative
“Only if you're enterprise-scale with complex compliance needs and budget for custom AI models (premium pricing)” Kimi K2 · Call tracking · paraphrase prompt · soft negative
“Avoid Invoca unless: You have enterprise-level budget... may be overkill and overpriced for mid-market” Kimi K2 · Call tracking · direct prompt · soft negative
Named alongside
The products named in the same answers as Invoca, over the 134 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Invoca was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 132 of the 134 answers that named Invoca and are not a share of its labels.
Domains cited
522 of the 560 domain citations in answers naming Invoca came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
invoca.com is not in Google's top ten for any of the category's searches. In the answers, Invoca takes 6% of first choices and CallRail takes 43%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 3,600 a month (“invoca”)
- AI search demand for its name, est.
- 134 a month
- Organic visits to its site
- about 6,960 a month
- Searches its site ranks for
- 3,398 · 62 in the top three
- Sites linking to it
- 8,339
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 35 across its categories
- Named in
- 134 answers
- Its own site cited
- in 132 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,331 | 71 | 2026-09-23 | SEO | |
| Report or ebook | 224 | undated | |||
| News or press | 215 | undated | Video ads | ||
| Case study | 122 | undated | |||
| Webinar or virtual event | 76 | 0 | 2026-05-14 | ||
| Glossary or explainer | 39 | 16 | 2026-09-10 | ||
| Conference or event | 36 | 6 | 2026-07-07 | ||
| Podcast or video | 18 | 0 | 2026-05-14 | ||
| Comparison | 17 | 4 | 2026-07-07 | ||
| Template or tool | 3 | 2 | 2026-07-07 |
Most recent
- 2026-09-23How to analyze call center data to improve efficiency blog
- 2026-09-224 high intent moments home services ai agents save sale blog
- 2026-09-18Googles local services ads move to performance max what home services businesses need to know blog
- 2026-09-18Takeaways googles rethink roi blog
- 2026-09-16Googles local services ads moving to performance max heres everything you need to know blog
- 2026-09-16Googles local services ads moving to performance max heres what healthcare marketers need to know blog
How it is countedHide how it is counted
Every page invoca.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (18); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Invoca
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Invoca's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Invoca, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Invoca by email, built from the raw record of the edition. It shows:
- where Invoca is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Invoca, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.