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Index › Products › Marchex · October 2026 Edition
1 category · Ranked

Marchex

29Judge labels
0First choices
3Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Call tracking for enterprise buyers
Rank 16 of 63 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 7 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In call tracking · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Marchex for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Call tracking platformsMarketing0%16 of 630%7under 10 labels · led by CallRail at 43%

Movement

This is the first edition on this tier, so no move can be computed for Marchex yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Marchex across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00101
Grok 4.1 Fast00000
Mistral Small01102
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500101
GPT-6 Luna01001
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase0 labelsNone
Comparative13 labels1not counted in share
Budget-constrained1 labelNone
Scale-constrained5 labelsNone
Negative7 labels2not counted in share
First choiceAlternativeMentionNegative29 labels in all, every segment counted; 0 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For enterprises/regulated industries: Invoca or Marchex.” Mistral Small · Call tracking · comparative prompt · alternative
“built for multi-location and franchise businesses” Muse Glimmer 30B · Call tracking · comparative prompt · alternative
“Many locations to compare: Marchex” GPT-6 Luna · Call tracking · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Marchex, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Marchex was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Invoca29 of 2913Not among the top eight
CallRail28 of 296Not among the top eight
CallTrackingMetrics21 of 293Not among the top eight
Ringba13 of 290Not among the top eight
WhatConverts9 of 291Not among the top eight
DialogTech7 of 290Not among the top eight
CloudTalk5 of 290Not among the top eight
Phonexa5 of 290Not among the top eight
Infinity4 of 290Not among the top eight
Nimbata4 of 290Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Marchex. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 27 of the 29 answers that named Marchex and are not a share of its labels.

Domains cited

callrail.com20
viasocket.com19
blog.hubspot.com16
whatconverts.com16
cloudtalk.io12
swydo.com11
checkthat.ai10
learn.g2.com9
avidtrak.com8
emailanalytics.com8

129 of the 129 domain citations in answers naming Marchex came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

marchex.com is not in Google's top ten for any of the category's searches. In the answers, Marchex takes 0% of first choices and CallRail takes 43%.
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In search

Google, US estimates
Position for “call tracking platform”
–
not in the top ten
Position for “best call tracking platform”
–
not in the top ten
Searches for its name, Google
1,000 a month (“marchex”)
AI search demand for its name, est.
28 a month
Organic visits to its site
about 752 a month
Searches its site ranks for
154 · 12 in the top three
Sites linking to it
2,286
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
0%
rank 16 of 63 in call tracking
Segment leader
43%
CallRail
First choices
0 across its categories
Named in
29 answers
Its own site cited
in 27 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on marchex.com
652
subdomains included
Content
343
counted in the table below
Documentation
2
Product · Integration
19 · 30
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Blog32052026-08-25CRM, Call tracking
Case study11undated
Webinar or virtual event4undated
News or press402025-04-04
Comparison3undated
Report or ebook1undated
How it is countedHide how it is counted

Every page marchex.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Marchex

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

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Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Marchex's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Marchex, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Marchex by email, built from the raw record of the edition. It shows:

  • where Marchex is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Marchex, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at marchex.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.