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Index › Products › Gong · October 2026 Edition
Gong · 14 categories · Ranked

Gong

578Judge labels
62First choices
252Negative labels
14 / 14Models named it
14Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
69% in Conversation intel for enterprise buyers
Rank 3 of 91 in the mid-market standingcriticized challenger
3 of 14 models made it the first choice on the direct prompt; 49% of its 63 labels there were negative.
What the models named instead of Gong →
By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
In conversation intel · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Gong for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Conversational intelligence and call recordingSales14%3 of 9149%63criticized challenger▲+1Since September 2026: 13% → 14%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
Revenue intelligence and forecastingSales12%3 of 7635%63criticized challenger▲+3Since September 2026: 9% → 12%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales coaching and trainingSales6%6 of 12430%40criticized challenger▼−3Since September 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Territory and quota planningRevenue operations2%14 of 1230%2under 10 labels · led by CaptivateIQ Planning at 36%newNew since September 2026: not ranked then, 2% now.
Value selling toolsSales0%32 of 11625%8under 10 labels · led by Minoa at 21%
Contact center quality assuranceCustomer0%76 of 8150%2under 10 labels · led by EvaluAgent at 28%
Field sales toolsSales0%22 of 940%2under 10 labels · led by Badger Maps at 38%
Sales gamificationSales0%57 of 6450%2under 10 labels · led by Spinify at 31%
AI SDR agentsSales0%71 of 77100%1under 10 labels · led by Apollo.io at 24%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Call tracking platformsMarketing0%26 of 630%1under 10 labels · led by CallRail at 43%
Competitive intelligence toolsMarketing0%62 of 860%1under 10 labels · led by Kompyte at 38%
Dashboards and data visualizationGTM data and infrastructure0%26 of 520%1under 10 labels · led by Microsoft Power BI at 52%newNew since September 2026: not ranked then, 0% now.
Market intelligence platformsGTM data and infrastructure0%64 of 1720%1under 10 labels · led by Apollo.io at 17%
Sales intelligence and contact dataSales0%33 of 520%1under 10 labels · led by Apollo.io at 73%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Gong held within the floor in all fourteen categories: no change cleared 11 points.

Best category · Conversation intel · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 77 → 63 of 63
Mid-market▲+1Since September 2026: 13% → 14%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
14%from 13% in September 2026
Inside the floor by 10 pointsRank 3 of 87, unchanged
Enterprise▼−4Since September 2026: 74% → 70%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
70%from 74% in September 2026
Inside the floor by 7 pointsRank 1 of 91, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Sales coaching10%7%▼−3Since September 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 2 → 6 of 124
Revenue intel9%12%▲+3Since September 2026: 9% → 12%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 4 → 3 of 76
Territory planning0%2%newNew since September 2026: not ranked then, 2% now.New this editionRank 14 of 123, unchanged
Conversation intel13%14%▲+1Since September 2026: 13% → 14%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 3 of 91, unchanged
Value selling0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 32 of 116, unchanged
Contact center QA0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 76 of 81, unchanged
Field sales0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 22 of 94, unchanged
Sales gamification0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 57 of 64, unchanged
AI SDR0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 61 → 71 of 77
Call tracking0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 26 of 63, unchanged
Competitive intel0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 62 of 86, unchanged
BI & dashboards0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 26 of 52, unchanged
Market intelligence0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 64 of 172, unchanged
Sales intel0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 16 → 33 of 52

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Gong across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.5222410
GPT-5.4 mini341210
Gemini 3.5 Flash631616
Perplexity Sonar311611
Grok 4.1 Fast441817
Mistral Small432514
DeepSeek V4 Flash430613
Llama 4 Maverick01708
Qwen 3.7 Flash555520
Kimi K2541818
GLM 4.7 FlashX332513
MiniMax M2.5614516
GPT-6 Luna332311
Muse Glimmer 30B202711

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct128 labels31
Paraphrase68 labels18
Comparative127 labels63not counted in share
Budget-constrained65 labels2
Scale-constrained84 labels11
Negative106 labels1not counted in share
First choiceAlternativeMentionNegative578 labels in all, every segment counted; 62 of the 126 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“1. Gong 🏆 ... Differentiator: The deepest after-the-call analytics on the market with behavioral benchmarking and revenue intelligence. Named a Leader in Gartner's 2025 Magic Quadrant.” Kimi K2 · Sales coaching · comparative prompt · first choice
“Gong pioneered the category by automatically recording and transcribing sales calls... Best For: Organizations prioritizing deep qualitative analysis of sales conversations and rep coaching.” Qwen 3.7 Flash · Revenue intel · comparative prompt · first choice
“Gong is widely considered the market leader in Revenue Intelligence... If you have the budget ($1k-$1.5k/user/month) and want rigorous sales optimization, this is the one.” Qwen 3.7 Flash · Conversation intel · paraphrase prompt · first choice
“The market-leading conversation intelligence platform focused on revenue analytics... For large sales teams needing deep revenue intelligence: Gong or Clari Copilot.” GLM 4.7 FlashX · Conversation intel · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“you should immediately bypass enterprise-level conversation intelligence (CI) giants like Gong and Chorus by ZoomInfo” Gemini 3.5 Flash · Conversation intel · budget prompt · hard negative
“Avoid Gong if your team is under 15\u201320 reps or if you lack a dedicated Revenue Operations (RevOps) professional” Gemini 3.5 Flash · Revenue intel · negative prompt · hard negative
“What to Avoid (Too Expensive for Limited Budgets) ... Enterprise-focused with mandatory platform fees” Kimi K2 · Revenue intel · budget prompt · hard negative
“Gong.io — The Most Expensive and Complicated Option ... Pricing transparency issues (major red flag)” DeepSeek V4 Flash · Conversation intel · negative prompt · hard negative

Named alongside

The products named in the same answers as Gong, over the 578 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gong was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Chorus by ZoomInfo245 of 5780Not among the top eight
Avoma193 of 57862Compare →
Salesloft65 of 5782Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Gong. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 534 of the 578 answers that named Gong and are not a share of its labels.

Domains cited

pipeline.zoominfo.com228
avoma.com186
g2.com174
cirrusinsight.com150
learn.g2.com130
cloudtalk.io128
blog.hubspot.com116
guideflow.com111
prospeo.io103
demandbase.com92

1,418 of the 1,418 domain citations in answers naming Gong came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

gong.io ranks 3 on Google for the category's searches. In the answers, Gong takes 14% of first choices and Avoma takes 41%.
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In search

Google, US estimates
Position for “conversation intelligence and call recording platform”
4
Position for “best conversation intelligence and call recording platform”
3
Searches for its name, Google
74,000 a month (“gong”)
AI search demand for its name, est.
13,361 a month
Organic visits to its site
about 52,787 a month
Searches its site ranks for
2,950 · 483 in the top three
Sites linking to it
9,703
Paid Google search
10 searches its ads show for, about 67 clicks and $1,556 a month (estimate)
Ads on GoogleDetailLess
120+ ads · 59 text, 35 video, 26 image · 120 shown in the last 30 days

First shown May 2022, as Gong.io Inc, verified. Ads started 2025-10 to 2026-09: 86 in the year, 34 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
14%
rank 3 of 91 in conversation intel
Segment leader
41%
Avoma
First choices
62 across its categories
Named in
578 answers
Its own site cited
in 534 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on gong.io
2,138
subdomains included
Content
1,757
counted in the table below
Documentation
5
Product · Integration
116 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog638122026-09-17
Glossary or explainer50002023-10-27
Report or ebook173undated
News or press15312026-07-01
Case study13802018-08-16
Webinar or virtual event9892026-10-22
Template or tool38undated
Conference or event1102026-02-13
Comparison712026-08-05
Podcast or video102019-11-13
How it is countedHide how it is counted

Every page gong.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Gong

What the judge wrote, as written, with how often. The vendor table decides that these count as Gong; a claim can dispute any of them.
Gong.io 5Gong (Gong Forecast) 1Gong (Revenue AI OS) 1Gong/Chorus 1

Follow Gong

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Gong.io is the company behind Gong.
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On record

Wikidata
Website
gong.io
Headquarters
Ramat Gan, Israel
Founded
2015

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
#1 AI OS for Revenue Teams
For
entire GTM organization
Price stated
Gong’s pricing model depends on a few factors specific to your team. Licenses are priced per user. There is a platform fee based on the number of users supported. You can integrate your existing tech stack for free. gong.io/pricing
Integrations claimed
300 gong.io/platform
Certifications
CSA STARCSA STAR Level 1EU-US DPFISO/IEC 27001ISO/IEC 27017:2015ISO/IEC 27018:2019ISO/IEC 27701ISO/IEC 42001:2023
Customers named
AnthropicADPHubSpotLinkedInUber for BusinessSprout SocialSurveyMonkeyFrontline Education
Not stated on the pages read
Starting price, free plan or trial, hosting

What Gong's own pages state, read September 28, 2026: gong.io, gong.io/pricing, trust.gong.io, gong.io/platform, gong.io/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Gong's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Gong, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Gong by email, built from the raw record of the edition. It shows:

  • where Gong is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Gong, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at gong.io is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Gong is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
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Conversational intelligence and call recording

Gong is among the products AI models recommend first in Conversational intelligence and call recording this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in Conversational intelligence and call recording, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/sales/conversation-intelligence/"><img src="https://gtm-ai-index.com/badges/2026-10/gong--conversation-intelligence-wide.svg" alt="Among AI models' top three in Conversational intelligence and call recording, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Conversational intelligence and call recording standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in Conversational intelligence and call recording, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/sales/conversation-intelligence/"><img src="https://gtm-ai-index.com/badges/2026-10/gong--conversation-intelligence-square.svg" alt="Among AI models' top three in Conversational intelligence and call recording, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Conversational intelligence and call recording standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in Conversational intelligence and call recording, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/sales/conversation-intelligence/"><img src="https://gtm-ai-index.com/badges/2026-10/gong--conversation-intelligence-compact.svg" alt="Among AI models' top three in Conversational intelligence and call recording, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Conversational intelligence and call recording standing, where the claim can be checked.

Revenue intelligence and forecasting

Gong is among the products AI models recommend first in Revenue intelligence and forecasting this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in Revenue intelligence and forecasting, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/sales/revenue-intelligence-and-forecasting/"><img src="https://gtm-ai-index.com/badges/2026-10/gong--revenue-intelligence-and-forecasting-wide.svg" alt="Among AI models' top three in Revenue intelligence and forecasting, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Revenue intelligence and forecasting standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in Revenue intelligence and forecasting, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/sales/revenue-intelligence-and-forecasting/"><img src="https://gtm-ai-index.com/badges/2026-10/gong--revenue-intelligence-and-forecasting-square.svg" alt="Among AI models' top three in Revenue intelligence and forecasting, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Revenue intelligence and forecasting standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in Revenue intelligence and forecasting, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/sales/revenue-intelligence-and-forecasting/"><img src="https://gtm-ai-index.com/badges/2026-10/gong--revenue-intelligence-and-forecasting-compact.svg" alt="Among AI models' top three in Revenue intelligence and forecasting, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Revenue intelligence and forecasting standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.