Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 108 of 108, unchanged
1 category · RankedAnalytic Partners
58Judge labels
4First choices
15Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
7% in Attribution & MMM for enterprise buyers
Rank 24 of 123 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 22% of its 18 labels there were negative.
What the models named instead of Analytic Partners →By buyer segmentRead the same way at every buyer size.
Small business111 of 112
0%8 labels
under the label threshold
Mid-market24 of 123
0%18 labels
accepted challenger
Enterprise4 of 110
7%32 labels
accepted challenger
In attribution & mmm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Analytic Partners for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 0% | 24 of 123 | 22% | 18 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Analytic Partners held within the floor in its one category: no change cleared 11 points.
Best category · Attribution & MMM · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 117 → 23 of 112
Enterprise▲+6Since September 2026: 2% → 8%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 2% in September 2026
Inside the floor by 5 pointsRank 14 → 4 of 101
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Attribution & MMM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 117 → 24 of 123 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Analytic Partners across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Analytic Partners across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 1 | 1 | 0 | 0 | 2 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 3 | 4 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labelsNone
Paraphrase6 labels2
Comparative21 labels8not counted in share
Budget-constrained7 labels2
Scale-constrained5 labelsNone
Negative10 labels1not counted in share
First choiceAlternativeMentionNegative58 labels in all, every segment counted; 4 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“A leader in MMM, known for holistic, cross-channel analysis and actionable insights for large enterprises.” Mistral Small · Attribution & MMM · comparative prompt · first choice
“Top-rated for execution & vision; robust scenario planning, complex analytics, enterprise-scale.” Grok 4.1 Fast · Attribution & MMM · comparative prompt · first choice
“MMM-specialist providers such as Nielsen MMM, Analytic Partners, and Measured as the more established category” Perplexity Sonar · Attribution & MMM · negative prompt · alternative
“Analytic Partners - a marketing mix modeling tool that operates at an aggregate level” Llama 4 Maverick · Attribution & MMM · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid enterprise MMM platforms (Analytic Partners, Ipsos MMA) which typically start at $100K+/year” DeepSeek V4 Flash · Attribution & MMM · paraphrase prompt · hard negative
“Be cautious with Analytic Partners if your budget is limited or you need fast, transparent modeling.” DeepSeek V4 Flash · Attribution & MMM · negative prompt · soft negative
“Very slow feedback loops (models can take 8–12 weeks to deliver) and highly expensive.” Gemini 3.5 Flash · Attribution & MMM · comparative prompt · soft negative
“generally overkill and overpriced for mid-market budgets” DeepSeek V4 Flash · Attribution & MMM · direct prompt · soft negative
Named alongside
The products named in the same answers as Analytic Partners, over the 58 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Analytic Partners was named but was not.ShowHide
Named alongside
The products named in the same answers as Analytic Partners, over the 58 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Analytic Partners was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Analytic Partners. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 57 of the 58 answers that named Analytic Partners and are not a share of its labels.
Domains cited
cometly.com35
improvado.io34
admetrics.io27
research.oz.spotlightar.com23
mcpanalytics.ai22
thecmo.com20
keends.com19
measured.com18
segmentstream.com18
usermaven.com16
232 of the 232 domain citations in answers naming Analytic Partners came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
analyticpartners.com is not in Google's top ten for any of the category's searches. In the answers, Analytic Partners takes 0% of first choices and Dreamdata takes 27%.ShowHide
Search and answers
analyticpartners.com is not in Google's top ten for any of the category's searches. In the answers, Analytic Partners takes 0% of first choices and Dreamdata takes 27%.
ShowHideIn search
Google, US estimatesPosition for “marketing attribution and marketing mix modeling platform”
–
not in the top ten
Position for “best marketing attribution and marketing mix modeling platform”
–
not in the top ten
- Searches for its name, Google
- 1,900 a month (“analytic partners”)
- AI search demand for its name, est.
- 64 a month
- Organic visits to its site
- about 7,373 a month
- Searches its site ranks for
- 279 · 21 in the top three
- Sites linking to it
- 1,623
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 24 of 123 in Attribution & MMM
Segment leader
27%
Dreamdata
- First choices
- 4 across its categories
- Named in
- 58 answers
- Its own site cited
- in 57 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on analyticpartners.com
287
subdomains included
Content
235
counted in the table below
Documentation
0
Product · Integration
7 · 0
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 145 | 8 | 2026-09-17 | Video ads | |
| News or press | 51 | 0 | 2026-06-08 | ||
| Case study | 22 | 0 | 2025-03-28 | ||
| Webinar or virtual event | 8 | undated | |||
| Report or ebook | 4 | undated | |||
| Comparison | 4 | 1 | 2026-07-22 | ||
| Conference or event | 1 | undated |
Most recent
- 2026-09-17The myths truths of mmm how senior leaders use analytics to make commercial decisions blog
- 2026-08-28Expert led commercial analytics blog
- 2026-08-25Unified commercial measurement blog
- 2026-08-21Integrate with elegance turning experiments into decision advantage blog
- 2026-07-23I wrote magic quadrants heres how i read them blog
- 2026-07-22Mmm accuracy vs confidence comparison
How it is countedHide how it is counted
Every page analyticpartners.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Analytic Partners
What the judge wrote, as written, with how often. The vendor table decides that these count as Analytic Partners; a claim can dispute any of them.
Analytic Partners (GPS Enterprise) 2
Follow Analytic Partners
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Analytic Partners is its own company.ShowHide
The company
Analytic Partners is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Marketing Measurement & Commercial Analytics
- For
- leading brands
- Certifications
- SOC II complianceISO 27001 compliance
- Customers named
- Cox CommunicationsKrogerVF CorpNespressoa National GrocerADAPTAHill’s Pet NutritionColgate-Palmolive
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Analytic Partners's own pages state, read October 5, 2026: analyticpartners.com, analyticpartners.com/platform, analyticpartners.com/knowledge-hub/customer-stories, analyticpartners.com/about/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Analytic Partners's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Analytic Partners, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Analytic Partners by email, built from the raw record of the edition. It shows:
- where Analytic Partners is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Analytic Partners, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.