Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 102 → 106 of 108
Nielsen · 1 category · RankedNielsen Marketing Mix Modeling
35Judge labels
3First choices
12Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Attribution & MMM for enterprise buyers
Rank 120 of 123 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 57% of its 7 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business108 of 112
0%4 labels
under the label threshold
Mid-market120 of 123
0%7 labels
under the label threshold
Enterprise9 of 110
5%24 labels
accepted challenger
In attribution & mmm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Nielsen Marketing Mix Modeling for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 0% | 120 of 123 | 57% | 7 | under 10 labels · led by Dreamdata at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Nielsen Marketing Mix Modeling held within the floor in its one category: no change cleared 11 points.
Best category · Attribution & MMM · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 118 → 109 of 112
Enterprise▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 0% in September 2026
Inside the floor by 5 pointsRank 72 → 8 of 101
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Attribution & MMM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 118 → 120 of 123 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Nielsen Marketing Mix Modeling across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Nielsen Marketing Mix Modeling across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labelsNone
Paraphrase6 labels2
Comparative8 labelsNone
Budget-constrained8 labels1
Scale-constrained1 labelNone
Negative5 labelsNone
First choiceAlternativeMentionNegative35 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Offline media measurement (TV, radio) | Nielsen or Analytic Partners” DeepSeek V4 Flash · Attribution & MMM · comparative prompt · alternative
“Deep industry expertise; proprietary, enterprise-grade MMM” GLM 4.7 FlashX · Attribution & MMM · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Enterprise giants like Nielsen ($500K\u2013$3M/yr) ... are generally overkill and overpriced for mid-market budgets” DeepSeek V4 Flash · Attribution & MMM · direct prompt · soft negative
“Nielsen's enterprise-level pricing and processes make it inaccessible to smaller and mid-market teams” Claude Haiku 4.5 · Attribution & MMM · negative prompt · soft negative
“Very slow feedback loops (models can take 8–12 weeks to deliver) and highly expensive.” Gemini 3.5 Flash · Attribution & MMM · comparative prompt · soft negative
“consult Nielsen/Keen (more enterprise)” Grok 4.1 Fast · Attribution & MMM · direct prompt · soft negative
Named alongside
The products named in the same answers as Nielsen Marketing Mix Modeling, over the 35 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Nielsen Marketing Mix Modeling was named but was not.ShowHide
Named alongside
The products named in the same answers as Nielsen Marketing Mix Modeling, over the 35 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Nielsen Marketing Mix Modeling was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Nielsen Marketing Mix Modeling. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 34 of the 35 answers that named Nielsen Marketing Mix Modeling and are not a share of its labels.
Domains cited
cometly.com20
admetrics.io17
improvado.io17
segmentstream.com15
usermaven.com14
keends.com13
mcpanalytics.ai13
thecmo.com13
ruleranalytics.com12
hockeystack.com11
145 of the 145 domain citations in answers naming Nielsen Marketing Mix Modeling came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
nielsen.com is not in Google's top ten for any of the category's searches. In the answers, Nielsen Marketing Mix Modeling takes 0% of first choices and Dreamdata takes 27%.ShowHide
Search and answers
nielsen.com is not in Google's top ten for any of the category's searches. In the answers, Nielsen Marketing Mix Modeling takes 0% of first choices and Dreamdata takes 27%.
ShowHideIn search
Google, US estimatesPosition for “marketing attribution and marketing mix modeling platform”
–
not in the top ten
Position for “best marketing attribution and marketing mix modeling platform”
–
not in the top ten
- Searches for its name, Google
- 20 a month (“nielsen marketing mix modeling”)
- AI search demand for its name, est.
- 0 a month
- Its company's site
- nielsen.com shared with Nielsen's other products; the figures are the site's
- Organic visits to its site
- about 224,341 a month
- Searches its site ranks for
- 12,115 · 1,993 in the top three
- Sites linking to it
- 74,990
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 120 of 123 in Attribution & MMM
Segment leader
27%
Dreamdata
- First choices
- 3 across its categories
- Named in
- 35 answers
- Its own site cited
- in 34 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Nielsen Marketing Mix Modeling
What the judge wrote, as written, with how often. The vendor table decides that these count as Nielsen Marketing Mix Modeling; a claim can dispute any of them.
Nielsen 5Nielsen Marketing Mix 1
Follow Nielsen Marketing Mix Modeling
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Nielsen Company is the company behind Nielsen Marketing Mix Modeling.ShowHide
The company
Nielsen Company is the company behind Nielsen Marketing Mix Modeling.
ShowHideOn record
Wikidata- Website
- nielsen.com
- Headquarters
- Hamburg, Germany
- Founded
- 1946
- Ownership
- Public, NLSN on New York Stock Exchange
- Also from Nielsen
- Nielsen Attribution, Nielsen DMP, Nielsen MMM, Nielsen Marketing Cloud, Nielsen Marketing Mix, Nielsen One, Visual IQ
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- マーケティング・ミックス・モデリングの活用方法についてのインサイトと戦略
- For
- 企業のCMOやマーケティング担当者
- Customers named
- TikTok
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Nielsen Marketing Mix Modeling's own pages state, read October 5, 2026: nielsen.com, nielsen.com, nielsen.com/solutions/marketing-optimization, nielsen.com/insights/2022/roi-report, nielsen.com/insights/2021/marketing-roi. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Nielsen Marketing Mix Modeling's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Nielsen Marketing Mix Modeling, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Nielsen Marketing Mix Modeling by email, built from the raw record of the edition. It shows:
- where Nielsen Marketing Mix Modeling is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Nielsen Marketing Mix Modeling, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.