Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 36 of 112, unchanged
Nielsen MMM
6Judge labels
0First choices
1Negative labels
6 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Nielsen MMM was named 3 times in Attribution & MMM, where Dreamdata led with 27%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market40 of 123
0%3 labels
under the label threshold
Enterprise75 of 110
0%3 labels
under the label threshold
In attribution & mmm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Nielsen MMM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 0% | 40 of 123 | 0% | 3 | under 10 labels · led by Dreamdata at 27% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Nielsen MMM held within the floor in its one category: no change cleared 11 points.
Best category · Attribution & MMM · by segment
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 67 → 80 of 101
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Attribution & MMM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 40 of 123, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Nielsen MMM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Nielsen MMM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative3 labelsNone
Budget-constrained0 labelsNone
Scale-constrained1 labelNone
Negative2 labelsNone
First choiceAlternativeMentionNegative6 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“MMM-specialist providers such as Nielsen MMM, Analytic Partners, and Measured as the more established category” Perplexity Sonar · Attribution & MMM · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Nielsen MMM, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Nielsen MMM was named but was not.ShowHide
Named alongside
The products named in the same answers as Nielsen MMM, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Nielsen MMM was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Nielsen MMM. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 6 of the 6 answers that named Nielsen MMM and are not a share of its labels.
Domains cited
cometly.com4
improvado.io4
admetrics.io3
factors.ai3
business.adobe.com2
devopsschool.com2
funnel.io2
hockeystack.com2
learn.g2.com2
mammoth.io2
Twenty-six of the twenty-six domain citations in answers naming Nielsen MMM came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
nielsen.com is not in Google's top ten for any of the category's searches. In the answers, Nielsen MMM takes 0% of first choices and Dreamdata takes 27%.ShowHide
Search and answers
nielsen.com is not in Google's top ten for any of the category's searches. In the answers, Nielsen MMM takes 0% of first choices and Dreamdata takes 27%.
ShowHideIn search
Google, US estimatesPosition for “marketing attribution and marketing mix modeling platform”
–
not in the top ten
Position for “best marketing attribution and marketing mix modeling platform”
–
not in the top ten
- Its company's site
- nielsen.com shared with Nielsen's other products; the figures are the site's
- Organic visits to its site
- about 224,341 a month
- Searches its site ranks for
- 12,115 · 1,993 in the top three
- Sites linking to it
- 74,990
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 40 of 123 in Attribution & MMM
Segment leader
27%
Dreamdata
- First choices
- 0 across its categories
- Named in
- 6 answers
- Its own site cited
- in 6 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Nielsen MMM
What the judge wrote, as written, with how often. The vendor table decides that these count as Nielsen MMM; a claim can dispute any of them.
Nielsen MMM / media mix measurement solutions 1
Follow Nielsen MMM
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Nielsen Company is the company behind Nielsen MMM.ShowHide
The company
Nielsen Company is the company behind Nielsen MMM.
ShowHideOn record
Wikidata- Website
- nielsen.com
- Headquarters
- Hamburg, Germany
- Founded
- 1946
- Ownership
- Public, NLSN on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Empower your strategy with smarter media planning. Nielsen’s media planning tools provide comprehensive audience segmentation and competitive intelligence to identify the right channels, optimize the media mix, and invest where it counts most.
- Customers named
- TikTok
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting
What Nielsen MMM's own pages state, read October 5, 2026: nielsen.com, nielsen.com, nielsen.com/solutions/media-planning, nielsen.com/solutions/audience-measurement, nielsen.com/solutions/marketing-optimization. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Nielsen MMM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Nielsen MMM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Nielsen MMM by email, built from the raw record of the edition. It shows:
- where Nielsen MMM is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Nielsen MMM, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.