Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 111 → 107 of 108
Adobe · 3 categories · RankedAdobe Marketo Measure
60Judge labels
8First choices
20Negative labels
13 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
13% in Attribution & MMM for enterprise buyers
Rank 115 of 123 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 50% of its 10 labels there were negative.
What the models named instead of Adobe Marketo Measure →By buyer segmentStrongest at enterprise.
Small business112 of 112
0%12 labels
criticized challenger
Mid-market115 of 123
0%10 labels
criticized challenger
Enterprise2 of 110
13%32 labels
accepted challenger
In attribution & mmm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Adobe Marketo Measure for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 0% | 115 of 123 | 50% | 10 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 126 of 142 | 100% | 1 | under 10 labels · led by Amplitude at 18% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Web analytics | GTM data and infrastructure | 0% | 37 of 91 | 0% | 1 | under 10 labels · led by Google Analytics 4 at 57% |
Movement
Since September 2026, Adobe Marketo Measure held within the floor in all three categories: no change cleared 11 points.
Best category · Attribution & MMM · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 42 → 110 of 112
Enterprise▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
13%from 16% in September 2026
Inside the floor by 8 pointsRank 1 → 2 of 101
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Customer intel | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 126 of 142 |
| Attribution & MMM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 42 → 115 of 123 |
| Web analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 37 of 91, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Adobe Marketo Measure across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Adobe Marketo Measure across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.1 Fast | 0 | 0 | 0 | 3 | 3 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct20 labels3
Paraphrase15 labels4
Comparative8 labels1not counted in share
Budget-constrained3 labels1
Scale-constrained4 labelsNone
Negative10 labelsNone
First choiceAlternativeMentionNegative60 labels in all, every segment counted; 8 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with HockeyStack or Bizible if you need B2B-specific features. HockeyStack offers better value and faster implementation” MiniMax M2.5 · Attribution & MMM · direct prompt · alternative
“"Best for B2B companies with long sales cycles needing pipeline and revenue attribution."” Muse Glimmer 30B · Attribution & MMM · direct prompt · alternative
“If You're Salesforce-First Adobe Marketo Measure - Deep Salesforce integration” GLM 4.7 FlashX · Attribution & MMM · paraphrase prompt · alternative
“Adobe Marketo Measure - Best for Adobe/Salesforce Ecosystem” GLM 4.7 FlashX · Web analytics · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Skip Enterprise (Adobe, Bizible): 3-6 month setups, $15K+/yr minimum—overkill” Grok 4.1 Fast · Attribution & MMM · paraphrase prompt · hard negative
“Enterprise legacy platforms (like Adobe Marketo Measure/Bizible) are often too expensive and require a dedicated data engineering team to maintain” Gemini 3.5 Flash · Customer intel · paraphrase prompt · soft negative
“such as Adobe Analytics and Bizible, because implementation complexity can overwhelm teams that do not have dedicated analytics resources” Perplexity Sonar · Attribution & MMM · negative prompt · soft negative
“ideal if you are Salesforce-native ... though it leans more toward enterprise” Mistral Small · Attribution & MMM · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Adobe Marketo Measure, over the 60 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Marketo Measure was named but was not.ShowHide
Named alongside
The products named in the same answers as Adobe Marketo Measure, over the 60 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Marketo Measure was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Adobe Marketo Measure. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 59 of the 60 answers that named Adobe Marketo Measure and are not a share of its labels.
Domains cited
cometly.com40
improvado.io35
usermaven.com25
factors.ai23
hockeystack.com23
segmentstream.com21
admetrics.io20
mcpanalytics.ai20
guideflow.com19
mammoth.io18
244 of the 244 domain citations in answers naming Adobe Marketo Measure came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Adobe Marketo Measure stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Adobe Marketo Measure stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 30 a month (“adobe marketo measure”)
- AI search demand for its name, est.
- 0 a month
- Its own site
- It sits on Adobe's site (adobe.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 115 of 123 in Attribution & MMM
Segment leader
27%
Dreamdata
- First choices
- 8 across its categories
- Named in
- 60 answers
- Its own site cited
- in 59 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Adobe Marketo Measure
What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Marketo Measure; a claim can dispute any of them.
Bizible 3Marketo Measure 2Adobe Marketo Measure (ex-Bizible) 1Adobe Marketo Measure/Bizible 1Bizible (Adobe Marketo Measure) 1Bizible (Marketo Measure) 1Bizible / Adobe Marketo Measure 1
Follow Adobe Marketo Measure
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Adobe is the company behind Adobe Marketo Measure.ShowHide
The company
Adobe is the company behind Adobe Marketo Measure.
ShowHideOn record
Wikidata- Website
- adobe.com
- Headquarters
- San Jose, United States
- Founded
- 1982
- Employees
- about 25,988 (2021)
- Ownership
- Public, ABS on London Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Marketo Engage is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys.
- For
- B2B marketers
- Certifications
- Web Content Accessibility Guidelines 2.0Web Content Accessibility Guidelines 2.1Revised Section 508 standards published January 18, 2017 and corrected January 22, 2018EN 301 549 Accessibility requirements suitable for public procurement of ICT products and services in Europe - V3.1.1 (2019-11)
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting, customers
What Adobe Marketo Measure's own pages state, read September 28, 2026: adobe.com/products/adobeconnect/test-form-marketo.html, adobe.com/accessibility/compliance/adobe-marketo-2020-acr.html, helpx.adobe.com/customer-care-office-hours/aem/Marketo-Smart-Campaigns.html, helpx.adobe.com/customer-care-office-hours/marketo/marketo-smartcampaigns.html, adobe.com/accessibility/compliance/marketo-accessibility-conformance-report-december-2025.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Marketo Measure's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Marketo Measure, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Adobe Marketo Measure by email, built from the raw record of the edition. It shows:
- where Adobe Marketo Measure is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Adobe Marketo Measure, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.