Adobe Marketo Measure

Named in 14 judge labels across 1 category by 6 of 6 models in the September 2026 Edition. 0 first choices, 8 negative labels. Every number here is derived from the raw labels under vendor table v2026-09-08.5.

Best standing

0% in Attribution & MMM

Rank 82 of 82 products named in attribution and marketing mix modeling, criticized challenger. 0 of 6 models made it the first choice on the direct prompt; 57% of its 14 labels there were negative.

Standing by category

Every category where a model named Adobe Marketo Measure. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Vertical	First choices	Rank	Negative rate	Labels	Quadrant
Attribution and marketing mix modeling	Marketing	0%	82 of 82	57%	14	criticized challenger

By model

How each model treated Adobe Marketo Measure across every prompt where it was named. Six models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Opus 5	0	2	2	4
Claude Opus 4.8	0	0	1	1
GPT-6 Astra	0	1	0	1
GPT-5.6 Sol	1	0	0	1
Gemini 3.1 Pro	1	0	2	3
Perplexity Sonar Pro	0	1	3	4

What the models said for it

Verbatim evidence the judge attached to positive labels.

“### For B2B pipeline attribution 1. Adobe Marketo Measure” GPT-5.6 Sol · Attribution & MMM · comparative prompt · alternative

“Enterprise staples for complex B2B sales cycles” Gemini 3.1 Pro · Attribution & MMM · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Bizible became Marketo Measure under Adobe, and B2B practitioners have complained about slowed development post-acquisition.” Claude Opus 5 · Attribution & MMM · negative prompt · soft negative

“a practical middle ground between basic CRM-native attribution and heavier enterprise tools like Marketo Measure or Bizible” Perplexity Sonar Pro · Attribution & MMM · paraphrase prompt · soft negative

“heavier setups (like Adobe Marketo Measure/Bizible) can take months and require dedicated data engineering resources” Gemini 3.1 Pro · Attribution & MMM · direct prompt · soft negative

“Powerful but pricier and more complex; better if you're already in the Adobe/Marketo ecosystem.” Claude Opus 4.8 · Attribution & MMM · paraphrase prompt · soft negative

Names read as Adobe Marketo Measure

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Marketo Measure; a claim can dispute any of them.

Marketo Measure 3Adobe Marketo Measure (formerly Bizible) 2Adobe Marketo Measure/Bizible 2Adobe Marketo Measure (Bizible) 1Bizible 1Bizible (Adobe Marketo Measure) 1Bizible (Marketo Measure) 1Bizible / Marketo Measure 1

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Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Marketo Measure, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.