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Customer intelligence and data science · October 2026 Edition

Google Analytics 4 vs HubSpot CRM

Zero of fourteen models named Google Analytics 4 first on the direct prompt; zero named HubSpot CRM. Google Analytics 4 was named by thirteen of the fourteen models and HubSpot CRM by five and Google Analytics 4 carries 26 labels and HubSpot CRM 11, so the shares are not directly comparable.

Google Analytics 4

criticized challenger

By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.

HubSpot CRM

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in twenty-one categories this edition.

First-choice share16%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate38%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#7A position in a field of 10; printed, not drawn.
Labels2611A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Analytics 4 reading right to left. Rank and label count are printed, not drawn.Amplitude vs Google Analytics 4 · Amplitude vs HubSpot CRM · Google Analytics 4 vs Mixpanel

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer intelligence and data science page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google Analytics 4First choices, of fourteen modelsHubSpot CRM
Direct001 against HubSpot CRM
Paraphrase002 against Google Analytics 4
Comparative001 against Google Analytics 4
Budget-constrained811 against HubSpot CRM
Scale-constrained00
Negative007 against Google Analytics 4
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Google Analytics 4 and HubSpot CRM stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Google Analytics 4 HubSpot CRM first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Analytics 4 on the left and HubSpot CRM on the right.

The direct prompt

The plain question, one answer per model, grouped by where Google Analytics 4 and HubSpot CRM stood in it.

Neither was the first choice, one was named

1 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastSegment alternatives: BlueConic, Hightouch, HubSpot CRM

Neither was named

13 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Factors.ai, Gainsight alternatives: ChurnZero, Hightouch, HubSpot's Smart CRM, Salesforce Data Cloud
GPT-5.4 miniHightouch alternatives: ActionIQ, Salesforce, Tealium
Gemini 3.5 FlashChurnZero, Vitally alternatives: Dreamdata, HockeyStack, June, Mixpanel, Skalin, Velaris
Perplexity SonarSegment alternatives: Gainsight, Hightouch
Mistral SmallSegment alternatives: Chorus by ZoomInfo, Enterpret, Salesforce Data Cloud, ZoomInfo
DeepSeek V4 FlashAmplitude alternatives: BlueConic, HockeyStack, Lerno, Mixpanel, Segment
Llama 4 Maverickno first choice
Qwen 3.7 FlashGainsight alternatives: 6sense, Pendo, Segment
Kimi K2ChurnZero alternatives: 6sense, Amplitude, Totango
GLM 4.7 FlashXAmplitude, HockeyStack alternatives: Chattermill, Qualtrics
MiniMax M2.5Amplitude alternatives: Heap, Mixpanel, Segment
GPT-6 LunaVitally alternatives: Mixpanel, RudderStack, Segment
Muse Glimmer 30BGainsight, HubSpot Service Hub alternatives: HockeyStack, Microsoft Power BI

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot CRM leads by sixteen points.
HubSpot CRM24%#1 of 9
Google Analytics 47%#4 of 9
The full small business standing →
Mid-marketThe figures above
The order flips: Google Analytics 4 leads at mid-market.
Google Analytics 416%#2 of 10
HubSpot CRM2%#7 of 10
The full mid-market standing →
Enterprise
The order flips: HubSpot CRM leads at enterprise.
HubSpot CRM2%#– of 12
Google Analytics 40%#– of 12
The full enterprise standing →

What the models said about Google Analytics 4

No label in this category carried a quote.

What the models said about HubSpot CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Cons: Lacks the deep predictive modeling and "intent signal" sophistication of specialized tools like 6sense or Gainsight.” Qwen 3.7 Flash · direct prompt · soft negative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.