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Index › Products › Google Analytics 360 · October 2026 Edition
Google · 3 categories · Ranked

Google Analytics 360

57Judge labels
9First choices
13Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
16% in Web analytics for enterprise buyers
Rank 77 of 123 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 1 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In attribution & mmm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Google Analytics 360 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Attribution and marketing mix modelingMarketing0%77 of 1230%1under 10 labels · led by Dreamdata at 27%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer intelligence and data scienceGTM data and infrastructure0%134 of 142100%1under 10 labels · led by Amplitude at 18%
Web analyticsGTM data and infrastructure0%59 of 910%1under 10 labels · led by Google Analytics 4 at 57%

Movement

Since September 2026, Google Analytics 360 held within the floor in all three categories: no change cleared 11 points.

Best category · Attribution & MMM · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 98 → 91 of 108
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 104 → 69 of 112
Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 12 → 15 of 101

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Attribution & MMM0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 104 → 77 of 123
Customer intel0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 134 of 142, unchanged
Web analytics0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 59 of 91, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Google Analytics 360 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00101
Qwen 3.7 Flash00000
Kimi K200101
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00011

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labelsNone
Paraphrase10 labels3
Comparative17 labels3not counted in share
Budget-constrained13 labels6
Scale-constrained4 labelsNone
Negative7 labelsNone
First choiceAlternativeMentionNegative57 labels in all, every segment counted; 9 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“avoid or be very cautious with Google Analytics where you need a BAA, need guaranteed EU data residency” Muse Glimmer 30B · Customer intel · negative prompt · hard negative

Named alongside

The products named in the same answers as Google Analytics 360, over the 57 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Analytics 360 was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Adobe Analytics47 of 5716Not among the top eight
Mixpanel31 of 572Not among the top eight
Amplitude30 of 571Not among the top eight
Matomo16 of 570Not among the top eight
Heap14 of 570Not among the top eight
Piwik PRO13 of 571Not among the top eight
Google Analytics 410 of 571Not among the top eight
Fullstory9 of 571Not among the top eight
Contentsquare9 of 570Not among the top eight
Analytic Partners8 of 576Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Analytics 360. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 57 of the 57 answers that named Google Analytics 360 and are not a share of its labels.

Domains cited

matomo.org22
cometly.com21
fullstory.com21
improvado.io19
business.adobe.com18
mixpanel.com16
linkedin.com14
uxcam.com14
guideflow.com13
amplitude.com12

170 of the 170 domain citations in answers naming Google Analytics 360 came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

Where Google Analytics 360 stands in Google search beside where it stands in the models' answers.
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In search

Google, US estimates
Searches for its name, Google
2,900 a month (“google analytics 360”)
AI search demand for its name, est.
46 a month
Its own site
It sits on Google's site (google.com), so there are no site figures for it alone

In answers

This edition
Share of first choices
0%
rank 77 of 123 in Attribution & MMM
Segment leader
27%
Dreamdata
First choices
9 across its categories
Named in
57 answers
Its own site cited
in 57 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Google Analytics 360

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Analytics 360; a claim can dispute any of them.
Google Analytics / GA4 / Google Analytics 360 1

Follow Google Analytics 360

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Google is the company behind Google Analytics 360.
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On record

Wikidata
Website
google.com
Headquarters
Mountain View, California, United States
Founded
1998
Ownership
Part of Alphabet Inc.

Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Analytics 360's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Analytics 360, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google Analytics 360 by email, built from the raw record of the edition. It shows:

  • where Google Analytics 360 is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Google Analytics 360, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at google.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.