Every category where a model named Microsoft Power BI for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Dashboards and data visualization	GTM data and infrastructure	52%	1 of 52	17%	71	endorsed leader	▼−11Since September 2026: 62% → 51%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.
Customer intelligence and data science	GTM data and infrastructure	0%	23 of 142	0%	7	under 10 labels · led by Amplitude at 18%	▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data warehouse and reverse ETL for marketing	GTM data and infrastructure	0%	25 of 83	0%	4	under 10 labels · led by Hightouch at 40%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data management platforms	GTM data and infrastructure	0%	58 of 159	0%	2	under 10 labels · led by Segment at 37%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Web analytics	GTM data and infrastructure	0%	63 of 91	0%	1	under 10 labels · led by Google Analytics 4 at 57%

Movement

Since September 2026, Microsoft Power BI moved past the floor in one of five categories: BI & dashboards, −11 points to 51%. It held within the floor in the other four.

Best category · BI & dashboards · by segment

Small business▲+1Since September 2026: 36% → 37%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

37%from 36% in September 2026

Inside the floor by 10 pointsRank 1 of 49, unchanged

Mid-market▼−11Since September 2026: 62% → 51%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.

51%from 62% in September 2026

Cleared the floor by 0 pointsRank 1 of 49, unchanged

Enterprise▼−11Since September 2026: 70% → 58%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.

58%from 70% in September 2026

Cleared the floor by 0 pointsRank 1 of 48, unchanged

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
BI & dashboards	62%	51%	▼−11Since September 2026: 62% → 51%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.	Moved past the floor	Rank 1 of 52, unchanged
Customer intel	2%	0%	▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 14 → 23 of 142
Warehouse & ETL	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 95 → 25 of 83
DMP	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 109 → 58 of 159
Web analytics	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 63 of 91, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Microsoft Power BI across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	1	2	1	6
GPT-5.4 mini	3	1	1	0	5
Gemini 3.5 Flash	2	3	0	1	6
Perplexity Sonar	2	2	0	1	5
Grok 4.20	3	1	1	1	6
Mistral Small	1	2	2	1	6
DeepSeek V4 Flash	4	2	2	0	8
Llama 4 Maverick	0	1	3	1	5
Qwen 3.7 Flash	3	3	1	1	8
Kimi K2	2	2	1	1	6
GLM 4.7 FlashX	3	2	1	2	8
MiniMax M2.5	2	2	0	0	4
GPT-6 Luna	2	1	2	0	5
Muse Glimmer 30B	3	1	1	2	7

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct48 labels30

Paraphrase41 labels25

Comparative52 labels24not counted in share

Budget-constrained51 labels19

Scale-constrained33 labels10

Negative42 labels9not counted in share

First choiceAlternativeMentionNegative267 labels in all, every segment counted; 84 of the 117 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Microsoft Shop? ... $\rightarrow$ Power BI. It integrates natively, has deep Excel integration ... usually the cheapest option” Qwen 3.7 Flash · BI & dashboards · scale prompt · first choice

“Microsoft Power BI — *Best Overall Value* ... Start with Power BI if you're cost-conscious and in the Microsoft ecosystem” Kimi K2 · BI & dashboards · direct prompt · first choice

“Power BI is almost always the default recommendation. It is widely considered the industry standard for mid-market companies” Gemini 3.5 Flash · BI & dashboards · paraphrase prompt · first choice

“For most mid-market B2B companies, Power BI offers the best balance of cost, functionality, and integration capabilities” MiniMax M2.5 · BI & dashboards · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Dataset limits and performance: Pro tier caps at 1GB, slows on large data/DAX queries... When to avoid: Non-Microsoft stacks, massive datasets” Grok 4.20 · BI & dashboards · negative prompt · soft negative

“If you are outside the Microsoft ecosystem, need platform-agnostic deployment, or don't want to invest in DAX and premium-capacity administration.” Perplexity Sonar · BI & dashboards · negative prompt · soft negative

“Why to be cautious: Power BI is incredibly powerful and cost-effective, but mostly if you are already in a Microsoft/Azure environment.” Gemini 3.5 Flash · BI & dashboards · negative prompt · soft negative

“Price-to-performance leader in Microsoft stacks, but “Tiering gets complex” and Fabric capacity starts from ~$5,000/mo” Muse Glimmer 30B · BI & dashboards · negative prompt · soft negative

Named alongside

The products named in the same answers as Microsoft Power BI, over the 266 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Power BI was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Tableau206 of 2668Compare →

Looker145 of 2661Not among the top eight

Metabase97 of 26610Compare →

Looker Studio95 of 26629Compare →

Qlik Sense77 of 2660Not among the top eight

Zoho Analytics75 of 26611Compare →

Domo61 of 2660Compare →

ThoughtSpot51 of 2660Not among the top eight

Sisense43 of 2661Not among the top eight

Sigma32 of 2661Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Power BI. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 242 of the 266 answers that named Microsoft Power BI and are not a share of its labels.

Domains cited

zoho.com63

thoughtspot.com52

domo.com49

improvado.io44

viasocket.com44

holistics.io43

linkedin.com41

qlik.com41

fanruan.com38

medium.com38

453 of the 453 domain citations in answers naming Microsoft Power BI came from somebody else's page.

Pages cited

ovaledge.com/blog/business-intelligence-tools34

holistics.io/blog/business-intelligence-bi-tools33

medium.com/doublecloud-insights/bi-platforms-comparison-top-10-best-business-intelligence-32

coefficient.io/bi-tools-for-small-business30

zoho.com/analytics/business-intelligence-reporting-tools.html28

microsoft.com/en-us/power-platform/products/power-bi/pricing25

qlik.com/us/business-intelligence/business-intelligence-tools23

surowiecki.org/en/bi-tools-comparison23

Pages are listed as the models cited them.

Search and answers

Where Microsoft Power BI stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 14,800 a month (“microsoft power bi”)
AI search demand for its name, est.: 515 a month
Its own site: It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

52%

rank 1 of 52 in BI & dashboards

First choices

across its categories

Named in: 266 answers
Its own site cited: in 242 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Microsoft Power BI

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Power BI; a claim can dispute any of them.

Power BI 35Microsoft (Power BI) 1Microsoft Power BI Desktop (Free Tier) 1Power BI Pro 1

Follow Microsoft Power BI

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Microsoft is the company behind Microsoft Power BI.

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On record

Wikidata

Website: microsoft.com
Headquarters: Vancouver, Canada
Founded: 1975
Employees: about 228,000 (2024)
Ownership: Public, 4338 on Hong Kong Stock Exchange
Also from Microsoft: Azure Synapse, Bing Webmaster Tools, Microsoft 365, Microsoft 365 Copilot, Microsoft Accessibility Insights, Microsoft Ads, Microsoft Advertising, Microsoft Advertising Editor and 49 more

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: AI-powered analysis tools
microsoft.com/en-us/windows/business/knowledge-center/ai-for-decision-making
For: finance manager
microsoft.com/en-us/windows/business/knowledge-center/ai-for-decision-making
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Microsoft Power BI's own pages state, read September 28, 2026: clarity.microsoft.com/demo/projects/view/3t0wlogvdz/dashboard, microsoft.com/en-us/windows/business/knowledge-center/ai-for-decision-making, microsoft.com/en-us/windows/business/knowledge-center/be-decision-ready-with-ai-business-intelligence. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Power BI's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Power BI, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Microsoft Power BI by email, built from the raw record of the edition. It shows:

where Microsoft Power BI is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Microsoft Power BI, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Microsoft Power BI is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend Microsoft Power BI first in Dashboards and data visualization this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/gtm-data/dashboards-and-data-visualization/"><img src="https://gtm-ai-index.com/badges/2026-10/microsoft-power-bi--dashboards-and-data-visualization-wide.svg" alt="AI models' first choice in Dashboards and data visualization, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Dashboards and data visualization standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/gtm-data/dashboards-and-data-visualization/"><img src="https://gtm-ai-index.com/badges/2026-10/microsoft-power-bi--dashboards-and-data-visualization-square.svg" alt="AI models' first choice in Dashboards and data visualization, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Dashboards and data visualization standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/gtm-data/dashboards-and-data-visualization/"><img src="https://gtm-ai-index.com/badges/2026-10/microsoft-power-bi--dashboards-and-data-visualization-compact.svg" alt="AI models' first choice in Dashboards and data visualization, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Dashboards and data visualization standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.