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GTM AI Index
Index › Products › Sigma · October 2026 Edition
2 categories · Ranked

Sigma

35Judge labels
1First choices
1Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in BI & dashboards for mid-market buyers
Rank 6 of 52 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 0% of its 15 labels there were negative.
What the models named instead of Sigma →
By buyer segmentRead the same way at every buyer size.
Small business14 of 54
0%3 labels
under the label threshold
Mid-market6 of 52
2%15 labels
accepted challenger
Enterprise12 of 55
0%15 labels
accepted challenger
In bi & dashboards · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Sigma for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Dashboards and data visualizationGTM data and infrastructure2%6 of 520%15accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer intelligence and data scienceGTM data and infrastructure0%115 of 1420%1under 10 labels · led by Amplitude at 18%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Sigma held within the floor in all two categories: no change cleared 11 points.

Best category · BI & dashboards · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 34 → 13 of 49
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 10 → 6 of 49
Enterprise▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 7 pointsRank 3 → 11 of 48

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
BI & dashboards0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 10 → 6 of 52
Customer intel0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 83 → 115 of 142

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Sigma across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501001
GPT-5.4 mini00000
Gemini 3.5 Flash13105
Perplexity Sonar00000
Grok 4.2000000
Mistral Small01102
DeepSeek V4 Flash01102
Llama 4 Maverick00101
Qwen 3.7 Flash00000
Kimi K201102
GLM 4.7 FlashX00000
MiniMax M2.500101
GPT-6 Luna01102
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labels1
Paraphrase2 labelsNone
Comparative6 labelsNone
Budget-constrained1 labelNone
Scale-constrained14 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative35 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“go with Sigma Computing” Gemini 3.5 Flash · BI & dashboards · direct prompt · first choice
“Choose Sigma if your team lives in Excel, you use Snowflake/Databricks, and you want business users to perform heavy ad-hoc analysis on live data.” Gemini 3.5 Flash · BI & dashboards · comparative prompt · alternative
“Sisense or Sigma are particularly strong choices due to their embedded analytics capabilities” Kimi K2 · BI & dashboards · direct prompt · alternative
“Sigma gives business users a spreadsheet interface on top of your cloud data warehouse” Claude Haiku 4.5 · BI & dashboards · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Sigma, over the 35 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sigma was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Microsoft Power BI32 of 3518Compare →
Tableau30 of 354Compare →
Looker25 of 350Not among the top eight
Qlik Sense15 of 350Not among the top eight
ThoughtSpot13 of 350Not among the top eight
Domo11 of 350Compare →
Metabase10 of 351Compare →
Sisense8 of 350Not among the top eight
Looker Studio5 of 351Compare →
Omni4 of 350Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sigma. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 35 answers that named Sigma and are not a share of its labels.

Domains cited

domo.com10
improvado.io8
resources.rework.com8
zoho.com8
basedash.com7
sigmacomputing.comYour site7
tellius.com7
viasocket.com7
holistics.io6
kanerika.com6

Sixty-seven of the seventy-four domain citations in answers naming Sigma came from somebody else's page.

Pages cited

domo.com/learn/article/business-intelligence-tools7
tellius.com/resources/blog/best-business-intelligence-platforms-in-2026-13-platforms-compa7
technovapartners.com/en/insights/best-business-intelligence-tools-20266
qlik.com/us/business-intelligence/business-intelligence-tools5
saasrat.com/categories/business-intelligence5
viasocket.com/discovery/blog/rtl4bf/Business%20Intelligence/top-9-bi-tools-for-executive-d5
viasocket.com/discovery/blog/rtl4bf/business-intelligence/top-9-bi-tools-for-executive-das5
viasocket.com/discovery/blog/rtl4bf/top-9-bi-tools-for-executive-dashboards-that-win5

Pages are listed as the models cited them.

Search and answers

sigmacomputing.com is not in Google's top ten for any of the category's searches. In the answers, Sigma takes 2% of first choices and Microsoft Power BI takes 52%.
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In search

Google, US estimates
Position for “business intelligence and dashboard tool”
–
not in the top ten
Position for “best business intelligence and dashboard tool”
–
not in the top ten
Searches for its name, Google
246,000 a month (“sigma”)
AI search demand for its name, est.
60,163 a month
Organic visits to its site
about 67,518 a month
Searches its site ranks for
7,682 · 542 in the top three
Sites linking to it
3,080
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
2%
rank 6 of 52 in BI & dashboards
Segment leader
52%
Microsoft Power BI
First choices
1 across its categories
Named in
35 answers
Its own site cited
in 31 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on sigmacomputing.com
5,276
subdomains included
Content
1,486
counted in the table below
Documentation
3,601
Product · Integration
37 · 59
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog892112026-09-29BI & dashboards
Webinar or virtual event20902025-03-13
Case study10822026-09-10
News or press9612026-08-06
Comparison6132026-08-25
Conference or event5502026-05-01
Report or ebook3702025-10-02
Glossary or explainer2332026-09-25
Template or tool4undated
Podcast or video102020-06-12

Most recent

Events in person

Last twelve months

As the event pages on sigmacomputing.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page sigmacomputing.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Sigma

What the judge wrote, as written, with how often. The vendor table decides that these count as Sigma; a claim can dispute any of them.
Sigma Computing 5

Follow Sigma

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

SIGMA COMPUTING is the company behind Sigma.
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On record

Wikidata
Headquarters
San Francisco

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked
Positioning
The AI runtime for business
sigmacomputing.com
Free plan or trial
Free Trial sigmacomputing.com
Certifications
SOC 2 Type IIHIPAAGDPRSSO & SCIM
Customers named
BiltAffirmDoorDashWorkatoBlackstoneFlogistixVantaConagra
Not stated on the pages read
Price, starting price, integrations, hosting

What Sigma's own pages state, read September 28, 2026: sigmacomputing.com, sigmacomputing.com/product/ai, sigmacomputing.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sigma's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sigma, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sigma by email, built from the raw record of the edition. It shows:

  • where Sigma is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Sigma, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at sigmacomputing.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.