Every category where a model named Sigma for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Dashboards and data visualization	GTM data and infrastructure	0%	10 of 73	6%	18	accepted challenger
Data warehouse and reverse ETL for marketing	GTM data and infrastructure	0%	43 of 100	0%	2	under 10 labels · led by Hightouch at 42%
Customer intelligence and data science	GTM data and infrastructure	0%	83 of 158	0%	1	under 10 labels · led by Google Analytics 4 at 16%

Movement

This is the first edition on this tier, so no move can be computed for Sigma yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Sigma across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	3	1	0	4
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	1	0	2
Mistral Small	1	1	0	2
DeepSeek V4 Flash	1	4	0	5
Llama 4 Maverick	1	0	0	1
Qwen 3.7 Flash	0	1	1	2
Kimi K2	1	0	0	1
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labelsNone

Paraphrase2 labelsNone

Comparative9 labelsNone

Budget-constrained1 labelNone

Scale-constrained18 labels2

Negative10 labelsNone

First choiceAlternativeMentionNegative48 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Sigma Computing \u2014 spreadsheet-style analytics for teams that live in Excel but need cloud-scale data.” DeepSeek V4 Flash · BI & dashboards · direct prompt · alternative

“*Best for:* Companies with a cloud warehouse (Snowflake, BigQuery, Databricks) who want *real* self-service.” Gemini 3.5 Flash · BI & dashboards · scale prompt · alternative

“Spreadsheet power users | Sigma Computing | Familiar interface, warehouse-native” Kimi K2 · BI & dashboards · scale prompt · alternative

“Spreadsheet-native cloud BI with embedded analytics and custom mid-market pricing.” Llama 4 Maverick · BI & dashboards · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Unpredictable Compute Bills... High concurrency can spike your cloud bill unexpectedly” Qwen 3.7 Flash · BI & dashboards · negative prompt · soft negative

Named alongside

The products named in the same answers as Sigma, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sigma was named but was not.

ProductSame answerTook the first choice insteadHead to head

Tableau44 of 488Not in the top three

Microsoft Power BI43 of 4827Not in the top three

Looker41 of 480Not in the top three

ThoughtSpot30 of 481Not in the top three

Domo25 of 480Not in the top three

Qlik Sense21 of 480Not in the top three

Metabase20 of 481Not in the top three

Sisense18 of 480Not in the top three

Looker Studio12 of 481Not in the top three

SAP Analytics Cloud10 of 480Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sigma. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 48 answers that named Sigma and are not a share of its labels.

Domains cited

qlik.com3

improvado.io2

analytify.ai1

basedash.com1

business.udemy.com1

cio.com1

cio.economictimes.indiatimes.com1

costbench.com1

fastero.com1

gartner.com1

Thirteen of the thirteen domain citations in answers naming Sigma came from somebody else's page.

Pages cited

improvado.io/blog/enterprise-business-intelligence-software-solutions2

qlik.com/us/business-intelligence/business-intelligence-tools2

analytify.ai/soc-2-bi-tool1

basedash.com/1

basedash.com/blog/best-bi-tools-for-regulated-industries-hipaa-sox-gdpr-compliance-compare1

business.udemy.com/blog/top-business-intelligence-tools1

cio.com/article/222558/top-business-intelligence-bi-tools.html1

cio.economictimes.indiatimes.com/amp/tools/10-best-business-analytics-software-for-enterpr1

Pages are listed as the models cited them.

Names read as Sigma

What the judge wrote, as written, with how often. The vendor table decides that these count as Sigma; a claim can dispute any of them.

Sigma Computing 9

The company

SIGMA COMPUTING is the company behind Sigma.

Website: sigmacomputing.com
Headquarters: San Francisco

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sigma's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sigma, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at sigmacomputing.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.