Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 52 → 45 of 49
5 categories · RankedDomo
78Judge labels
2First choices
32Negative labels
13 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in BI & dashboards for mid-market buyers
Rank 7 of 52 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 21% of its 24 labels there were negative.
What the models named instead of Domo →By buyer segmentRead the same way at every buyer size.
Small business50 of 54
0%12 labels
criticized challenger
Mid-market7 of 52
2%24 labels
accepted challenger
Enterprise39 of 55
0%23 labels
criticized challenger
In bi & dashboards · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Domo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Dashboards and data visualization | GTM data and infrastructure | 2% | 7 of 52 | 21% | 24 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 123 of 142 | 50% | 2 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 0% | 110 of 159 | 0% | 1 | under 10 labels · led by Segment at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Product analytics | GTM data and infrastructure | 0% | 26 of 40 | 0% | 1 | under 10 labels · led by Amplitude Analytics at 34% | newNew since September 2026: not ranked then, 0% now. |
| Web analytics | GTM data and infrastructure | 0% | 57 of 91 | 0% | 1 | under 10 labels · led by Google Analytics 4 at 57% |
Movement
Since September 2026, Domo held within the floor in all five categories: no change cleared 11 points.
Best category · BI & dashboards · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 15 → 7 of 49
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 37 → 40 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| BI & dashboards | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 7 of 52 |
| Customer intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 96 → 123 of 142 |
| DMP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 71 → 110 of 159 |
| Product analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 26 of 40, unchanged |
| Web analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 57 of 91, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Domo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Domo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 1 | 1 | 3 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 1 | 0 | 1 | 1 | 3 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 0 | 3 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 1 | 4 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct13 labelsNone
Paraphrase12 labels1
Comparative14 labelsNone
Budget-constrained8 labels1
Scale-constrained7 labelsNone
Negative24 labelsNone
First choiceAlternativeMentionNegative78 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Domo - a strong fit for mid-to-large organizations that need an all-in-one, self-service cloud analytics platform with broad integrations.” Llama 4 Maverick · BI & dashboards · paraphrase prompt · first choice
“Cloud-native BI plus data app platform. Strong mobile experience. But requires a bigger budget commitment.” DeepSeek V4 Flash · BI & dashboards · direct prompt · alternative
“Domo is particularly well aligned with mid-market organizations focused on self-service analytics” Muse Glimmer 30B · BI & dashboards · direct prompt · alternative
“Great if you want a fast, cloud-native setup with strong mobile apps and AI-driven insights” Qwen 3.7 Flash · BI & dashboards · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“long-standing complaints about consumption-based credit pricing that makes annual cost hard to predict” Muse Glimmer 30B · BI & dashboards · negative prompt · hard negative
“If you need strict data sovereignty or already have a strong warehouse and don't want to duplicate data into another cloud.” Perplexity Sonar · BI & dashboards · negative prompt · soft negative
“advises small-to-medium businesses to avoid these unless they have dedicated data teams and large budgets” MiniMax M2.5 · BI & dashboards · negative prompt · soft negative
“⚠️ Note: Financial uncertainty following February 2026 strategic alternatives announcement” Kimi K2 · BI & dashboards · direct prompt · soft negative
Named alongside
The products named in the same answers as Domo, over the 78 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Domo was named but was not.ShowHide
Named alongside
The products named in the same answers as Domo, over the 78 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Domo was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Domo. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 75 of the 78 answers that named Domo and are not a share of its labels.
Domains cited
improvado.io26
domo.comYour site24
viasocket.com20
g2.com18
thoughtspot.com18
zoho.com18
holistics.io14
qlik.com13
querio.ai13
selecthub.com13
153 of the 177 domain citations in answers naming Domo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
domo.com ranks 5 on Google for the category's searches. In the answers, Domo takes 2% of first choices and Microsoft Power BI takes 52%.ShowHide
Search and answers
domo.com ranks 5 on Google for the category's searches. In the answers, Domo takes 2% of first choices and Microsoft Power BI takes 52%.
ShowHideIn search
Google, US estimatesPosition for “business intelligence and dashboard tool”
–
not in the top ten
Position for “best business intelligence and dashboard tool”
5
- Searches for its name, Google
- 135,000 a month (“domo”)
- AI search demand for its name, est.
- 4,397 a month
- Organic visits to its site
- about 255,482 a month
- Searches its site ranks for
- 20,723 · 2,368 in the top three
- Sites linking to it
- 12,837
- Paid Google search
- 1 searches its ads show for, about 0 clicks and $0 a month (estimate)
In answers
This editionShare of first choices
2%
rank 7 of 52 in BI & dashboards
Segment leader
52%
Microsoft Power BI
- First choices
- 2 across its categories
- Named in
- 78 answers
- Its own site cited
- in 75 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on domo.com
14,255
subdomains included
Content
2,798
counted in the table below
Documentation
0
Product · Integration
359 · 313
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 1,071 | undated | |||
| Blog | 733 | undated | |||
| News or press | 361 | undated | |||
| Case study | 150 | undated | |||
| Conference or event | 148 | undated | |||
| Report or ebook | 130 | undated | |||
| Webinar or virtual event | 113 | undated | |||
| Comparison | 87 | undated | |||
| Template or tool | 4 | undated | |||
| Podcast or video | 1 | undated |
How it is countedHide how it is counted
Every page domo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Domo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Domo.ShowHide
The company
Domo.
ShowHideOn record
Wikidata- Website
- domo.com
- Headquarters
- American Fork, United States
- Founded
- 2010
- Ownership
- Public, DOMO on Nasdaq
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Governed Data for AI Agents
- For
- teams
- Price stated
- Pricing domo.com
- Starting price
- 0 domo.com/pricing
- Free plan or trial
- Free Trial domo.com
- Integrations claimed
- 1000 domo.com
- Certifications
- HIPAA compliant environmentSOC 1SOC 2ISO 27001ISO 27018HIPAAHITRUSTGDPR
- Customers named
- UPSTaylorMadeLife TimeZippoLenovoEDP ComercialHenry Schein OneTraeger
- Not stated on the pages read
- Hosting
What Domo's own pages state, read September 28, 2026: domo.com, domo.com/pricing, domo.com/platform/security, domo.com/platform, domo.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Domo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Domo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Domo by email, built from the raw record of the edition. It shows:
- where Domo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Domo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.