Every category where a model named Domo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Dashboards and data visualization	GTM data and infrastructure	0%	16 of 73	33%	30	criticized challenger
Data warehouse and reverse ETL for marketing	GTM data and infrastructure	0%	25 of 100	0%	3	under 10 labels · led by Hightouch at 42%
Data management platforms	GTM data and infrastructure	0%	77 of 183	0%	2	under 10 labels · led by Segment at 18%
Customer intelligence and data science	GTM data and infrastructure	0%	98 of 158	0%	1	under 10 labels · led by Google Analytics 4 at 16%

Movement

This is the first edition on this tier, so no move can be computed for Domo yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Domo across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	1	1	0	2
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	1	2	1	4
Grok 4.1 Fast	0	1	2	3
Mistral Small	1	3	1	5
DeepSeek V4 Flash	1	1	3	5
Llama 4 Maverick	0	3	0	3
Qwen 3.7 Flash	0	1	1	2
Kimi K2	0	2	1	3
GLM 4.7 FlashX	2	0	0	2
MiniMax M2.5	2	3	0	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct14 labelsNone

Paraphrase6 labelsNone

Comparative27 labelsNone

Budget-constrained7 labels1

Scale-constrained14 labelsNone

Negative22 labelsNone

First choiceAlternativeMentionNegative90 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best For: Executives and mid-large companies needing strong mobile and executive dashboards” GLM 4.7 FlashX · BI & dashboards · comparative prompt · alternative

“ThoughtSpot or Domo (best non-technical self-service/rapid mid-market deployment)” DeepSeek V4 Flash · BI & dashboards · scale prompt · alternative

“Domo if you want an all-in-one cloud platform with strong data integration” Perplexity Sonar · BI & dashboards · paraphrase prompt · alternative

“Need full analytics + activation: Domo offers both in one platform” MiniMax M2.5 · Warehouse & ETL · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Domo — ~$50K/year minimum” DeepSeek V4 Flash · BI & dashboards · budget prompt · hard negative

“Pricing averages ~$134K/yr. *Caveat: note recent financial-uncertainty headlines (Feb 2026) worth monitoring.*” DeepSeek V4 Flash · BI & dashboards · direct prompt · soft negative

“re-evaluate carefully include SAP BusinessObjects, Birst, Domo, and sometimes MicroStrategy” Perplexity Sonar · BI & dashboards · negative prompt · soft negative

“Pricing model is a red flag... Vendor lock-in through proprietary Magic ETL — hard to migrate away” DeepSeek V4 Flash · BI & dashboards · negative prompt · soft negative

Named alongside

The products named in the same answers as Domo, over the 90 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Domo was named but was not.

ProductSame answerTook the first choice insteadHead to head

Microsoft Power BI74 of 9039Not in the top three

Tableau74 of 907Not in the top three

Looker57 of 900Not in the top three

Qlik Sense42 of 901Not in the top three

ThoughtSpot39 of 900Not in the top three

Metabase36 of 902Not in the top three

Sisense35 of 900Not in the top three

Looker Studio25 of 907Not in the top three

Sigma25 of 900Not in the top three

Zoho Analytics22 of 905Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Domo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 16 of the 90 answers that named Domo and are not a share of its labels.

Domains cited

domo.comYour site9

improvado.io8

qlik.com7

selecthub.com6

toolradar.com6

ovaledge.com5

tellius.com5

thedigitalprojectmanager.com5

thoughtspot.com5

integrate.io4

Fifty-one of the sixty domain citations in answers naming Domo came from somebody else's page.

Pages cited

qlik.com/us/business-intelligence/business-intelligence-tools6

tellius.com/resources/blog/best-business-intelligence-platforms-in-2026-13-platforms-compa5

thedigitalprojectmanager.com/tools/business-intelligence-tools5

toolradar.com/guides/best-business-intelligence-tools5

improvado.io/blog/enterprise-business-intelligence-software-solutions4

mopinion.com/business-intelligence-bi-tools-overview4

ovaledge.com/blog/business-intelligence-tools4

selecthub.com/c/business-intelligence-tools4

Pages are listed as the models cited them.

The company

Domo.

Website: domo.com
Headquarters: American Fork, United States
Founded: 2010
Ownership: Public, DOMO on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Domo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Domo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at domo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.