Small business▼−6Since September 2026: 27% → 20%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
20%from 27% in September 2026
Inside the floor by 5 pointsRank 3 of 49, unchanged
Zoho · 2 categories · RankedZoho Analytics
90Judge labels
12First choices
4Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
18% in BI & dashboards for small business buyers
Rank 5 of 52 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 4% of its 25 labels there were negative.
What the models named instead of Zoho Analytics →By buyer segmentStrongest at small business.
Small business3 of 54
18%50 labels
accepted challenger
Mid-market5 of 52
2%25 labels
accepted challenger
Enterprise51 of 55
0%6 labels
under the label threshold
In bi & dashboards · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Zoho Analytics for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Dashboards and data visualization | GTM data and infrastructure | 2% | 5 of 52 | 4% | 25 | accepted challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 48 of 142 | 0% | 2 | under 10 labels · led by Amplitude at 18% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Zoho Analytics held within the floor in all two categories: no change cleared 11 points.
Best category · BI & dashboards · by segment
Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 7 → 5 of 49
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 45 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Customer intel | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 48 of 142 |
| BI & dashboards | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 5 of 52 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Zoho Analytics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Zoho Analytics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 3 | 0 | 0 | 3 |
| Grok 4.20 | 0 | 2 | 1 | 1 | 4 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labels7
Paraphrase10 labelsNone
Comparative16 labels6not counted in share
Budget-constrained25 labels4
Scale-constrained8 labels1
Negative16 labels2not counted in share
First choiceAlternativeMentionNegative90 labels in all, every segment counted; 12 of the 20 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“It's ideal if you run a small team with a limited budget and need AI-assisted insights without enterprise pricing” Claude Haiku 4.5 · BI & dashboards · budget prompt · first choice
“Need enterprise-grade features (security, collaboration) but have little cash. | Zoho Analytics | $0 – $48” Qwen 3.7 Flash · BI & dashboards · budget prompt · alternative
“a value-focused BI and visualization tool for small and mid-sized businesses that want accessible reporting” Llama 4 Maverick · BI & dashboards · paraphrase prompt · alternative
“Excellent if you are already in the Zoho suite (CRM, Books, etc.). Very affordable and easy to set up” Qwen 3.7 Flash · BI & dashboards · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid ... paid starters like Zoho/Qlik for true budget constraints.” Grok 4.20 · BI & dashboards · budget prompt · hard negative
Named alongside
The products named in the same answers as Zoho Analytics, over the 90 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoho Analytics was named but was not.ShowHide
Named alongside
The products named in the same answers as Zoho Analytics, over the 90 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoho Analytics was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Zoho Analytics. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 89 of the 90 answers that named Zoho Analytics and are not a share of its labels.
Domains cited
zoho.comYour site44
coefficient.io34
holistics.io25
domo.com23
fanruan.com21
medium.com21
ovaledge.com19
viasocket.com19
thedigitalprojectmanager.com18
zite.com18
198 of the 242 domain citations in answers naming Zoho Analytics came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Zoho Analytics stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Zoho Analytics stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 2,900 a month (“zoho analytics”)
- AI search demand for its name, est.
- 23 a month
- Its own site
- It sits on Zoho's site (zoho.com), so there are no site figures for it alone
In answers
This editionShare of first choices
2%
rank 5 of 52 in BI & dashboards
Segment leader
52%
Microsoft Power BI
- First choices
- 12 across its categories
- Named in
- 90 answers
- Its own site cited
- in 89 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Zoho Analytics
What the judge wrote, as written, with how often. The vendor table decides that these count as Zoho Analytics; a claim can dispute any of them.
Zoho 1Zoho Analytics (Free Plan) 1
Follow Zoho Analytics
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zoho is the company behind Zoho Analytics.ShowHide
The company
Zoho is the company behind Zoho Analytics.
ShowHideOn record
Company records- Also from Zoho
- Bigin by Zoho, Zoho Backstage, Zoho Backstage Lead Retrieval, Zoho Billing, Zoho Bookings, Zoho CPQ, Zoho CRM, Zoho CRM CPQ and 27 more
In its own words
Stated by the vendor, not checked- Positioning
- Cloud Business Intelligence (BI) Tool for 2026
- For
- SMBs, Large Enterprises, Developers
- Price stated
- Start your 15-day free trial. No credit card required zoho.com/analytics/cloud-bi.html
- Starting price
- 0 zoho.com/analytics/dashboards.html
- Free plan or trial
- 15-day free trial zoho.com/analytics/cloud-bi.html
- Integrations claimed
- 500 zoho.com/analytics/cloud-bi.html
- Hosting
- US data centerUS
- Customers named
- Versa CreativeLuxerOnePeri CRMAQUAGROUPGroup NishMoises Ochoa, Application Engineer, Cementos ProgresoDaniel Franey, Director and Shareholder, Courier Logistics LimitedFabrication Enterprises Inc
- Not stated on the pages read
- Certifications
What Zoho Analytics's own pages state, read September 28, 2026: zoho.com/analytics/cloud-bi.html, zoho.com/analytics/dashboards.html, zoho.com/analytics/zoho-sprints.html, zoho.com/analytics/bi-dashboard.html, zoho.com/analytics/zoho-commerce.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zoho Analytics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zoho Analytics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zoho Analytics by email, built from the raw record of the edition. It shows:
- where Zoho Analytics is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zoho Analytics, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.