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Dashboards and data visualization · September 2026 Edition

Tableau vs Zoho Analytics

Zero of twelve models named Tableau first on the direct prompt; one named Zoho Analytics. Tableau was named by twelve of the twelve models and Zoho Analytics by ten and Tableau carries 55 labels and Zoho Analytics 18, so the shares are not directly comparable.

Tableau

accepted challenger

Named in four categories this edition.

Zoho Analytics

accepted challenger

By Zoho Office Suite, India, India, founded 1996. Named in two categories this edition.

First-choice share6%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate22%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 13; printed, not drawn.
Labels5518A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Tableau reading right to left. Rank and label count are printed, not drawn.Microsoft Power BI was named alongside these two in twelve of the twelve direct answers. Microsoft Power BI vs Tableau · Microsoft Power BI vs Zoho Analytics · Looker Studio vs Tableau

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the dashboards and data visualization page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
TableauFirst choices, of twelve modelsZoho Analytics
Direct011 against Tableau
Paraphrase20
Comparative201 against Tableau
Budget-constrained001 against Tableau
Scale-constrained101 against Tableau
Negative008 against Tableau · 1 against Zoho Analytics
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Tableau and Zoho Analytics were named in the same answer forty-eight times, of the 225 answers naming Tableau and the 72 naming Zoho Analytics. In those answers Zoho Analytics took the first choice fourteen times and Tableau two.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Tableau and Zoho Analytics stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Tableau Zoho Analytics first choice named as an alternative argued againstblank: not namedEach cell is one answer, Tableau on the left and Zoho Analytics on the right.

The direct prompt

The plain question, one answer per model, grouped by where Tableau and Zoho Analytics stood in it.

Zoho Analytics first, Tableau an alternative

1 of 12 modelsTableau was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Microsoft Power BI, Zoho Analytics alternatives: Looker, Metabase, Omni, Tableau

Neither was the first choice, one was named

9 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniMicrosoft Power BI alternatives: Domo, Looker, Tableau, ThoughtSpot
Grok 4.1 FastMicrosoft Power BI alternatives: Metabase, Tableau, Zoho Analytics
Mistral SmallMicrosoft Power BI alternatives: Domo, Looker, Sisense, Tableau
DeepSeek V4 FlashMicrosoft Power BI alternatives: Looker, Sigma, Tableau, Zoho Analytics
Llama 4 MaverickThoughtSpot alternatives: Hex, Looker, Microsoft Power BI, Sigma, Sisense, Tableau
Qwen 3.7 FlashMicrosoft Power BI alternatives: Tableau, ThoughtSpot
Kimi K2Microsoft Power BI alternatives: Looker, Looker Studio, Tableau
GLM 4.7 FlashXMicrosoft Power BI alternatives: Looker, Tableau
MiniMax M2.5Microsoft Power BI alternatives: Domo, Qlik Sense, Tableau, ThoughtSpot

Neither was named

2 of 12 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashMicrosoft Power BI alternatives: Cube, Metabase, Sigma, Sisense
Perplexity SonarMicrosoft Power BI alternatives: Fairview, Looker

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Zoho Analytics leads by twenty-five points.
Zoho Analytics27%#3 of 8
Tableau2%#5 of 8
The full small business standing →
Mid-marketThe figures above
The order flips: Tableau leads at mid-market.
Tableau6%#4 of 13
Zoho Analytics2%#6 of 13
The full mid-market standing →
Enterprise
Tableau leads by seventeen points.
Tableau17%#2 of 11
Zoho Analytics0%#– of 11
The full enterprise standing →

What the models said about Tableau

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Tools to Avoid on a Budget- Tableau — $75/user/month for creators; minimums are onerous” DeepSeek V4 Flash · budget prompt · hard negative
“Tableau can be significantly more expensive than Power BI for standard dashboards, so it is worth caution if you do not need advanced visual analytics” Perplexity Sonar · negative prompt · soft negative
“If you need advanced visualization: Tableau (strongest visualization library, better for analyst-driven organizations)” Mistral Small · scale prompt · first choice
“The recommended data visualization platform for a mid-sized B2B company is Tableau, Microsoft Power BI, or Qlik Sense.” Llama 4 Maverick · paraphrase prompt · first choice
“Choose Tableau if aesthetics and deep visual storytelling are the highest priority.” Qwen 3.7 Flash · comparative prompt · first choice

What the models said about Zoho Analytics

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Performance dips above 10M rows; limited enterprise scalability” Kimi K2 · negative prompt · soft negative
“Zoho Analytics, Microsoft Power BI, and Metabase offer the best balance of cost and capability” Claude Haiku 4.5 · direct prompt · first choice
“For small businesses: Zoho Analytics provides the best balance of features and cost with a generous free tier.” MiniMax M2.5 · budget prompt · alternative
“affordable (from ~$25/mo), AI-powered, and excellent for mixed tech stacks with limited dedicated BI staff” DeepSeek V4 Flash · direct prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.