Every category where a model named Tableau for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Dashboards and data visualization	GTM data and infrastructure	8%	3 of 52	21%	63	accepted challenger	▲+4Since September 2026: 6% → 10%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data warehouse and reverse ETL for marketing	GTM data and infrastructure	0%	21 of 83	0%	5	under 10 labels · led by Hightouch at 40%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer intelligence and data science	GTM data and infrastructure	0%	76 of 142	25%	4	under 10 labels · led by Amplitude at 18%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data management platforms	GTM data and infrastructure	0%	62 of 159	0%	2	under 10 labels · led by Segment at 37%	newNew since September 2026: not ranked then, 0% now.
Attribution and marketing mix modeling	Marketing	0%	100 of 123	0%	1	under 10 labels · led by Dreamdata at 27%	newNew since September 2026: not ranked then, 0% now.
Product analytics	GTM data and infrastructure	0%	33 of 40	0%	1	under 10 labels · led by Amplitude Analytics at 34%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Tableau held within the floor in all six categories: no change cleared 11 points.

Best category · BI & dashboards · by segment

Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 2% in September 2026

Inside the floor by 9 pointsRank 5 → 48 of 49

Mid-market▲+4Since September 2026: 6% → 10%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

10%from 6% in September 2026

Inside the floor by 7 pointsRank 4 → 3 of 49

Enterprise▲+10Since September 2026: 17% → 27%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

27%from 17% in September 2026

Inside the floor by 1 pointRank 2 of 48, unchanged

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
BI & dashboards	6%	10%	▲+4Since September 2026: 6% → 10%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 4 → 3 of 52
Warehouse & ETL	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 86 → 21 of 83
Customer intel	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 54 → 76 of 142
DMP	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 62 of 159, unchanged
Attribution & MMM	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 100 of 123, unchanged
Product analytics	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 41 → 33 of 40

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Tableau across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	1	1	4
GPT-5.4 mini	0	4	1	0	5
Gemini 3.5 Flash	0	3	1	1	5
Perplexity Sonar	1	2	0	1	4
Grok 4.1 Fast	0	2	1	1	4
Mistral Small	1	3	1	1	6
DeepSeek V4 Flash	0	3	3	1	7
Llama 4 Maverick	0	0	3	1	4
Qwen 3.7 Flash	1	3	3	2	9
Kimi K2	0	3	1	1	5
GLM 4.7 FlashX	1	4	2	2	9
MiniMax M2.5	1	2	1	0	4
GPT-6 Luna	0	2	2	1	5
Muse Glimmer 30B	0	3	1	1	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct40 labels8

Paraphrase36 labels7

Comparative51 labels10not counted in share

Budget-constrained25 labelsNone

Scale-constrained34 labels4

Negative56 labelsNone

First choiceAlternativeMentionNegative242 labels in all, every segment counted; 19 of the 29 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Salesforce Shop? $\rightarrow$ Tableau. Since Salesforce acquired Tableau, it is the de facto standard for Salesforce-centric orgs.” Qwen 3.7 Flash · BI & dashboards · scale prompt · first choice

“starting with Looker Studio (if budget-conscious) or Tableau (if you need robust analytics)” MiniMax M2.5 · BI & dashboards · paraphrase prompt · first choice

“Power BI and Tableau dominate for general-purpose BI with strong visualization.” GLM 4.7 FlashX · BI & dashboards · comparative prompt · first choice

“For most mid-market B2B companies, Power BI or Tableau are the safest bets” Claude Haiku 4.5 · BI & dashboards · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid investing in massive enterprise platforms (like full-scale Tableau Server... Avoid implementing any self-service tool (Tableau, Power BI, Sisense) without establishing data governance” Qwen 3.7 Flash · BI & dashboards · negative prompt · soft negative

“Performance/scalability: Struggles with very large datasets... When to avoid: High-volume data without IT support or strict budgets.” Grok 4.1 Fast · BI & dashboards · negative prompt · soft negative

“While Tableau and Domo are great for visualization, they require significant data engineering expertise to set up for customer journeys.” GLM 4.7 FlashX · Customer intel · negative prompt · soft negative

“If your team cannot absorb a steep learning curve or you need heavy in-tool data transformation rather than dedicated ETL.” Perplexity Sonar · BI & dashboards · negative prompt · soft negative

Named alongside

The products named in the same answers as Tableau, over the 242 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tableau was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Microsoft Power BI206 of 24282Compare →

Looker158 of 2422Not among the top eight

Metabase75 of 2426Compare →

Qlik Sense74 of 2420Not among the top eight

Looker Studio69 of 24224Compare →

Domo59 of 2420Compare →

Zoho Analytics55 of 24212Compare →

ThoughtSpot45 of 2420Not among the top eight

Sisense41 of 2420Not among the top eight

Sigma30 of 2421Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Tableau. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 215 of the 242 answers that named Tableau and are not a share of its labels.

Domains cited

zoho.com61

improvado.io55

thoughtspot.com47

linkedin.com39

viasocket.com39

domo.com38

medium.com37

qlik.com37

holistics.io34

g2.com33

420 of the 420 domain citations in answers naming Tableau came from somebody else's page.

Pages cited

ovaledge.com/blog/business-intelligence-tools30

medium.com/doublecloud-insights/bi-platforms-comparison-top-10-best-business-intelligence-29

zoho.com/analytics/business-intelligence-reporting-tools.html25

holistics.io/blog/business-intelligence-bi-tools23

surowiecki.org/en/bi-tools-comparison22

improvado.io/blog/enterprise-business-intelligence-software-solutions21

qlik.com/us/business-intelligence/business-intelligence-tools20

saasrat.com/categories/business-intelligence20

Pages are listed as the models cited them.

Search and answers

tableau.com ranks 3 on Google for the category's searches. In the answers, Tableau takes 8% of first choices and Microsoft Power BI takes 52%.

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In search

Google, US estimates

Position for “business intelligence and dashboard tool”

Position for “best business intelligence and dashboard tool”

–

not in the top ten

Searches for its name, Google: 135,000 a month (“tableau”)
AI search demand for its name, est.: 15,635 a month
Organic visits to its site: about 1,201,809 a month
Searches its site ranks for: 65,203 · 8,624 in the top three
Sites linking to it: 121,689
Paid Google search: 1 searches its ads show for, about 1 clicks and $23 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 116 text, 4 image · 85 shown in the last 30 days

First shown May 2024, as Salesforce, Inc., verified. Ads started 2025-10 to 2026-09: 59 in the year, 61 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 3 of 52 in BI & dashboards

Segment leader

52%

Microsoft Power BI

First choices: 19 across its categories
Named in: 242 answers
Its own site cited: in 215 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on tableau.com

10,000

subdomains included

Content

6,752

counted in the table below

Documentation

Product · Integration

656 · 4

Kind	Pages	Last 90 days	Categories named
Conference or event	5,010	undated	CRM, BI & dashboards
Blog	1,045	undated	CRM, DAM
Case study	598	undated	CRM
Webinar or virtual event	36	undated
Template or tool	29	undated
Glossary or explainer	24	undated
Report or ebook	4	undated
Podcast or video	4	undated
Comparison	2	undated

How it is countedHide how it is counted

Every page tableau.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (41); 1 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Tableau

What the judge wrote, as written, with how often. The vendor table decides that these count as Tableau; a claim can dispute any of them.

Tableau (Salesforce) 4Tableau (by Salesforce) 2

Follow Tableau

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Tableau is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Business Intelligence and Analytics Software
tableau.com
For: Teams
tableau.com
Free plan or trial: Start for free tableau.com
Integrations claimed: 250 tableau.com/events/conference/2021/partners
Certifications: 2026 Gartner® Magic Quadrant™ Leader
Customers named: Feeding AmericaRakutenInformaticaCollibraPiedmont HealthcareT-MobileEquinixAutodesk
Not stated on the pages read: Price, starting price, hosting

What Tableau's own pages state, read September 28, 2026: tableau.com, trust.tableau.com, tableau.com/products/online/specs, tableau.com/events/conference/2021/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tableau's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tableau, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Tableau by email, built from the raw record of the edition. It shows:

where Tableau is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Tableau, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Tableau is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Tableau is among the products AI models recommend first in Dashboards and data visualization this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/gtm-data/dashboards-and-data-visualization/"><img src="https://gtm-ai-index.com/badges/2026-10/tableau--dashboards-and-data-visualization-wide.svg" alt="Among AI models' top three in Dashboards and data visualization, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Dashboards and data visualization standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/gtm-data/dashboards-and-data-visualization/"><img src="https://gtm-ai-index.com/badges/2026-10/tableau--dashboards-and-data-visualization-square.svg" alt="Among AI models' top three in Dashboards and data visualization, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Dashboards and data visualization standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/gtm-data/dashboards-and-data-visualization/"><img src="https://gtm-ai-index.com/badges/2026-10/tableau--dashboards-and-data-visualization-compact.svg" alt="Among AI models' top three in Dashboards and data visualization, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Dashboards and data visualization standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.