Small business▲+5Since September 2026: 4% → 8%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 4% in September 2026
Inside the floor by 6 pointsRank 4 of 49, unchanged
3 categories · RankedMetabase
127Judge labels
10First choices
16Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
9% in BI & dashboards for small business buyers
Rank 4 of 52 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 6% of its 31 labels there were negative.
What the models named instead of Metabase →By buyer segmentRead the same way at every buyer size.
Small business4 of 54
9%58 labels
accepted challenger
Mid-market4 of 52
8%31 labels
accepted challenger
Enterprise55 of 55
0%12 labels
criticized challenger
In bi & dashboards · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Metabase for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Dashboards and data visualization | GTM data and infrastructure | 8% | 4 of 52 | 6% | 31 | accepted challenger | ▼−3Since September 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 20 of 83 | 0% | 5 | under 10 labels · led by Hightouch at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 128 of 142 | 100% | 1 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Metabase held within the floor in all three categories: no change cleared 11 points.
Best category · BI & dashboards · by segment
Mid-market▼−3Since September 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 10% in September 2026
Inside the floor by 8 pointsRank 3 → 4 of 49
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 41 → 48 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| BI & dashboards | 10% | 7% | ▼−3Since September 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 4 of 52 |
| Warehouse & ETL | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 20 of 83, unchanged |
| Customer intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 147 → 128 of 142 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Metabase across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Metabase across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 1 | 4 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 4 | 0 | 1 | 5 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.1 Fast | 0 | 2 | 0 | 1 | 3 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 4 | 0 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 1 | 1 | 0 | 3 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 0 | 2 |
| MiniMax M2.5 | 1 | 1 | 2 | 0 | 4 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 1 | 0 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labels1
Paraphrase9 labelsNone
Comparative17 labels3not counted in share
Budget-constrained40 labels8
Scale-constrained16 labels1
Negative30 labels2not counted in share
First choiceAlternativeMentionNegative127 labels in all, every segment counted; 10 of the 15 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“lightweight alternatives like Looker Studio, Metabase, or basic Power BI Pro licenses offer faster value” Qwen 3.7 Flash · BI & dashboards · negative prompt · first choice
“The Best Overall: Metabase (Open Source)... is widely considered the best free option available.” GLM 4.7 FlashX · BI & dashboards · budget prompt · first choice
“start with Looker Studio (free) or Metabase (free open-source)” MiniMax M2.5 · BI & dashboards · budget prompt · first choice
“Metabase the default zero-cost, vendor-neutral BI platform” Muse Glimmer 30B · BI & dashboards · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“3 new zero-day discoveries across Metabase, DataEase, Pentaho, Redash, and Apache Superset” Claude Haiku 4.5 · BI & dashboards · negative prompt · soft negative
“Open-Source Tools (Avoid without DevOps Support)” Gemini 3.5 Flash · BI & dashboards · negative prompt · soft negative
“Metabase vuln affected Framework customers” Grok 4.1 Fast · Customer intel · negative prompt · soft negative
Named alongside
The products named in the same answers as Metabase, over the 127 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Metabase was named but was not.ShowHide
Named alongside
The products named in the same answers as Metabase, over the 127 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Metabase was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Metabase. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 112 of the 127 answers that named Metabase and are not a share of its labels.
Domains cited
zoho.com35
coefficient.io31
improvado.io31
holistics.io26
domo.com25
ovaledge.com21
dupple.com20
medium.com19
g2.com17
querio.ai17
242 of the 242 domain citations in answers naming Metabase came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
metabase.com is not in Google's top ten for any of the category's searches. In the answers, Metabase takes 8% of first choices and Microsoft Power BI takes 52%.ShowHide
Search and answers
metabase.com is not in Google's top ten for any of the category's searches. In the answers, Metabase takes 8% of first choices and Microsoft Power BI takes 52%.
ShowHideIn search
Google, US estimatesPosition for “business intelligence and dashboard tool”
–
not in the top ten
Position for “best business intelligence and dashboard tool”
–
not in the top ten
- Searches for its name, Google
- 14,800 a month (“metabase”)
- AI search demand for its name, est.
- 337 a month
- Organic visits to its site
- about 60,151 a month
- Searches its site ranks for
- 4,609 · 470 in the top three
- Sites linking to it
- 6,548
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
8%
rank 4 of 52 in BI & dashboards
Segment leader
52%
Microsoft Power BI
- First choices
- 10 across its categories
- Named in
- 127 answers
- Its own site cited
- in 112 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on metabase.com
10,136
subdomains included
Content
585
counted in the table below
Documentation
496
Product · Integration
26 · 304
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 324 | 0 | 2025-05-15 | ||
| Blog | 112 | 5 | 2026-08-27 | ||
| Case study | 45 | undated | |||
| Conference or event | 44 | 6 | 2026-09-29 | ||
| Comparison | 41 | 1 | 2026-07-13 | ||
| Webinar or virtual event | 9 | 0 | 2025-06-25 | ||
| Report or ebook | 7 | 0 | 2024-07-04 | ||
| Template or tool | 1 | 0 | 2024-09-22 | ||
| Podcast or video | 1 | 0 | 2025-04-21 | ||
| News or press | 1 | undated |
Most recent
- 2026-09-29Building dashboards ai conference or event
- 2026-09-29Metabase datadog nyc conference or event
- 2026-08-27Vulnerability what happened blog
- 2026-08-27Ai analytics with a build button conference or event
- 2026-08-26Ai analytics on your terms on your infrastructure conference or event
- 2026-08-25Ai analytics with receipts conference or event
How it is countedHide how it is counted
Every page metabase.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Metabase
What the judge wrote, as written, with how often. The vendor table decides that these count as Metabase; a claim can dispute any of them.
Metabase (Open Source Version) 1Metabase (Open Source) 1Metabase (Open-Source version) 1Metabase Open Source 1
Follow Metabase
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
MetaBase is the company behind Metabase.ShowHide
The company
MetaBase is the company behind Metabase.
ShowHideOn record
Wikidata- Website
- metabase.com
- Headquarters
- United States
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Open source AI analytics you can verify; Open source Business Intelligence and Embedded Analytics
- For
- Self-service analytics for your team; customer-facing analytics; developers building in-product analytics
- Price stated
- Free 14-day trial metabase.com
- Starting price
- 0 metabase.com
- Free plan or trial
- Free 14-day trial metabase.com
- Integrations claimed
- 20 metabase.com/pricing
- Certifications
- SOC 2 Type 1SOC 2 Type 2GDPRCCPA CertificateSOC 2 Type IISOC 1CCPASOC2 Type II
- Hosting
- USEuropeLatin AmericaAsia-Pacific
- Customers named
- Cal.comPathriseSyncteraComptoir de L’orLime TechnologiesStructionSiteThe LobbyMotohunt
What Metabase's own pages state, read September 28, 2026: metabase.com, metabase.com/pricing, trust.metabase.com, metabase.com/product/pro, metabase.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Metabase's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Metabase, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Metabase by email, built from the raw record of the edition. It shows:
- where Metabase is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Metabase, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.