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GTM AI Index
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Dashboards and data visualization · October 2026 Edition

Tableau vs Metabase

Two of fourteen models named Tableau first on the direct prompt; zero named Metabase. Tableau was named by fourteen of the fourteen models and Metabase by thirteen and Tableau carries 63 labels and Metabase 31, so the shares are not directly comparable.

Tableau

accepted challenger

Named in six categories this edition.

Metabase

accepted challenger

United States. Named in three categories this edition.

First-choice share8%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate21%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 11; printed, not drawn.
Labels6331A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Tableau reading right to left. Rank and label count are printed, not drawn.Microsoft Power BI was named alongside these two in thirteen of the fourteen direct answers. Microsoft Power BI vs Tableau · Microsoft Power BI vs Metabase · Looker Studio vs Tableau

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the dashboards and data visualization page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
TableauFirst choices, of fourteen modelsMetabase
Direct20
Paraphrase10
Comparative20
Budget-constrained041 against Tableau
Scale-constrained10
Negative0112 against Tableau · 2 against Metabase
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Tableau and Metabase were named in the same answer seventy-five times, of the 242 answers naming Tableau and the 127 naming Metabase. In those answers Metabase took the first choice six times and Tableau two.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Tableau and Metabase stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Tableau Metabase first choice named as an alternative argued againstblank: not namedEach cell is one answer, Tableau on the left and Metabase on the right.

The direct prompt

The plain question, one answer per model, grouped by where Tableau and Metabase stood in it.

Tableau first, Metabase an alternative

2 of 14 modelsMetabase was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Microsoft Power BI, Tableau alternatives: Metabase
Mistral SmallTableau alternatives: Domo, Microsoft Power BI

Neither was the first choice, one was named

11 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniMicrosoft Power BI alternatives: Looker, Tableau
Gemini 3.5 FlashSigma alternatives: Explo, Metabase, Microsoft Power BI, Sisense, Tableau
Perplexity SonarMicrosoft Power BI alternatives: Tableau, Zoho Analytics
Grok 4.1 FastMicrosoft Power BI alternatives: Looker, Tableau, Zoho Analytics
DeepSeek V4 FlashMicrosoft Power BI alternatives: Domo, Looker Studio, Sigma, Tableau, ThoughtSpot
Qwen 3.7 FlashMicrosoft Power BI alternatives: Domo, Looker, Tableau, Zoho Analytics
Kimi K2Microsoft Power BI alternatives: Sigma, Sisense, Tableau
GLM 4.7 FlashXMicrosoft Power BI alternatives: Looker, Qlik Sense, Tableau
MiniMax M2.5Microsoft Power BI alternatives: Domo, Tableau
GPT-6 LunaMicrosoft Power BI alternatives: Looker, Sigma, Tableau
Muse Glimmer 30BMicrosoft Power BI alternatives: Domo, Looker, Looker Studio, Tableau, ThoughtSpot

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Llama 4 Maverickno first choice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Metabase leads by nine points.
Metabase9%#4 of 8
Tableau0%#7 of 8
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Tableau8%#3 of 11
Metabase8%#4 of 11
The full mid-market standing →
Enterprise
The order flips: Tableau leads at enterprise.
Tableau26%#2 of 10
Metabase0%#10 of 10
The full enterprise standing →

What the models said about Tableau

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Avoid investing in massive enterprise platforms (like full-scale Tableau Server... Avoid implementing any self-service tool (Tableau, Power BI, Sisense) without establishing data governance” Qwen 3.7 Flash · negative prompt · soft negative
“Performance/scalability: Struggles with very large datasets... When to avoid: High-volume data without IT support or strict budgets.” Grok 4.1 Fast · negative prompt · soft negative
“If your team cannot absorb a steep learning curve or you need heavy in-tool data transformation rather than dedicated ETL.” Perplexity Sonar · negative prompt · soft negative
“Salesforce Shop? $\rightarrow$ Tableau. Since Salesforce acquired Tableau, it is the de facto standard for Salesforce-centric orgs.” Qwen 3.7 Flash · scale prompt · first choice
“starting with Looker Studio (if budget-conscious) or Tableau (if you need robust analytics)” MiniMax M2.5 · paraphrase prompt · first choice
“Power BI and Tableau dominate for general-purpose BI with strong visualization.” GLM 4.7 FlashX · comparative prompt · first choice

What the models said about Metabase

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“3 new zero-day discoveries across Metabase, DataEase, Pentaho, Redash, and Apache Superset” Claude Haiku 4.5 · negative prompt · soft negative
“Open-Source Tools (Avoid without DevOps Support)” Gemini 3.5 Flash · negative prompt · soft negative
“lightweight alternatives like Looker Studio, Metabase, or basic Power BI Pro licenses offer faster value” Qwen 3.7 Flash · negative prompt · first choice
“The Best Overall: Metabase (Open Source)... is widely considered the best free option available.” GLM 4.7 FlashX · budget prompt · first choice
“start with Looker Studio (free) or Metabase (free open-source)” MiniMax M2.5 · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.