Small business▲+1Since September 2026: 32% → 33%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
33%from 32% in September 2026
Inside the floor by 10 pointsRank 2 of 49, unchanged
Google · 6 categories · RankedLooker Studio
130Judge labels
33First choices
12Negative labels
14 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
35% in BI & dashboards for small business buyers
Rank 2 of 52 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 10% of its 29 labels there were negative.
What the models named instead of Looker Studio →By buyer segmentA small-business product: leader at small business, not named at enterprise.
Small business2 of 54
35%66 labels
endorsed leader
Mid-market2 of 52
25%29 labels
accepted challenger
Enterprise53 of 55
0%6 labels
under the label threshold
In bi & dashboards · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Looker Studio for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Dashboards and data visualization | GTM data and infrastructure | 25% | 2 of 52 | 10% | 29 | accepted challenger | ▲+10Since September 2026: 14% → 24%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 24 of 83 | 0% | 3 | under 10 labels · led by Hightouch at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Market intelligence platforms | GTM data and infrastructure | 0% | 106 of 172 | 0% | 1 | under 10 labels · led by Apollo.io at 17% | |
| Sales gamification | Sales | 0% | 42 of 64 | 0% | 1 | under 10 labels · led by Spinify at 31% | |
| Search and social advertising platforms | Marketing | 0% | 77 of 113 | 0% | 1 | under 10 labels · led by Google Ads at 13% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Web analytics | GTM data and infrastructure | 0% | 46 of 91 | 0% | 1 | under 10 labels · led by Google Analytics 4 at 57% |
Movement
Since September 2026, Looker Studio held within the floor in all six categories: no change cleared 11 points.
Best category · BI & dashboards · by segment
Mid-market▲+10Since September 2026: 14% → 24%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
24%from 14% in September 2026
Inside the floor by 1 pointRank 2 of 49, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 49 → 47 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| BI & dashboards | 14% | 24% | ▲+10Since September 2026: 14% → 24%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 52, unchanged |
| Warehouse & ETL | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 57 → 24 of 83 |
| Market intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 106 of 172, unchanged |
| Sales gamification | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 42 of 64, unchanged |
| Paid ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 58 → 77 of 113 |
| Web analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 46 of 91, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Looker Studio across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Looker Studio across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 2 | 3 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.1 Fast | 1 | 3 | 0 | 0 | 4 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 5 | 0 | 0 | 6 |
| Llama 4 Maverick | 1 | 0 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 2 | 0 | 2 | 0 | 4 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 2 | 1 | 1 | 0 | 4 |
| GPT-6 Luna | 1 | 0 | 0 | 1 | 2 |
| Muse Glimmer 30B | 1 | 2 | 0 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct17 labels2
Paraphrase25 labels9
Comparative15 labels5not counted in share
Budget-constrained37 labels21
Scale-constrained7 labels1
Negative29 labels10not counted in share
First choiceAlternativeMentionNegative130 labels in all, every segment counted; 33 of the 48 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If your goal is to spend exactly $0 and you do not want to manage servers or databases, Google Looker Studio ... is the easiest and most accessible option.” Gemini 3.5 Flash · BI & dashboards · budget prompt · first choice
“Google Looker Studio (formerly Google Data Studio) stands out as the best business intelligence and dashboard tool for a company with a limited budget.” Grok 4.1 Fast · BI & dashboards · budget prompt · first choice
“Looker Studio is best for budget-conscious businesses primarily using Google tools ... and is free and works well with Google products” Claude Haiku 4.5 · BI & dashboards · budget prompt · first choice
“Best For: Companies with near-zero budgets, non-technical teams, and existing Google usage. * Price: Free.” Qwen 3.7 Flash · BI & dashboards · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Free Looker Studio for business-critical, tightly governed BI... check whether its permissions and administration meet your requirements” GPT-6 Luna · BI & dashboards · negative prompt · soft negative
“Looker Studio (Free, easy to hook up to Google products, but lacks governance)” Gemini 3.5 Flash · BI & dashboards · paraphrase prompt · soft negative
“Overly Basic/Freemium Visualization Tools (Avoid for Scaling Businesses)” Gemini 3.5 Flash · BI & dashboards · negative prompt · soft negative
Named alongside
The products named in the same answers as Looker Studio, over the 126 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Looker Studio was named but was not.ShowHide
Named alongside
The products named in the same answers as Looker Studio, over the 126 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Looker Studio was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Looker Studio. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 116 of the 126 answers that named Looker Studio and are not a share of its labels.
Domains cited
coefficient.io36
zoho.com32
improvado.io28
domo.com27
fanruan.com26
holistics.io26
g2.com23
ovaledge.com22
linkedin.com21
medium.com21
262 of the 262 domain citations in answers naming Looker Studio came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
cloud.google.com is not in Google's top ten for any of the category's searches. In the answers, Looker Studio takes 25% of first choices and Microsoft Power BI takes 52%.ShowHide
Search and answers
cloud.google.com is not in Google's top ten for any of the category's searches. In the answers, Looker Studio takes 25% of first choices and Microsoft Power BI takes 52%.
ShowHideIn search
Google, US estimatesPosition for “business intelligence and dashboard tool”
–
not in the top ten
Position for “best business intelligence and dashboard tool”
–
not in the top ten
- Searches for its name, Google
- 40,500 a month (“looker studio”)
- AI search demand for its name, est.
- 452 a month
- Organic visits to its site
- about 7,405,347 a month
- Searches its site ranks for
- 70,320 · 16,032 in the top three
- Sites linking to it
- 201,334
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
25%
rank 2 of 52 in BI & dashboards
Segment leader
52%
Microsoft Power BI
- First choices
- 33 across its categories
- Named in
- 126 answers
- Its own site cited
- in 116 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on cloud.google.com
79
subdomains included
Content
67
counted in the table below
Documentation
6
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 37 | 14 | 2026-09-28 | ||
| Case study | 19 | undated | |||
| Conference or event | 4 | undated | |||
| Report or ebook | 2 | undated | |||
| Glossary or explainer | 2 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Template or tool | 1 | undated | |||
| News or press | 1 | undated |
Most recent
- 2026-09-28Storage optimized z4d vm and bare metal instances blog
- 2026-09-28Accelerate geospatial coding with ai in google earth engine blog
- 2026-09-25Storage intelligence advisor and batch operations updates blog
- 2026-09-25Memorystore for valkey 9 1 3x qps caching blog
- 2026-09-252026 gartner magic quadrant for container management blog
- 2026-09-24Gemini 3 8 live with live avatar is now generally available blog
How it is countedHide how it is counted
Every page cloud.google.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Looker Studio
What the judge wrote, as written, with how often. The vendor table decides that these count as Looker Studio; a claim can dispute any of them.
Google Looker Studio 9Google (Looker) 2Google Data Studio 2Looker Studio (formerly Google Data Studio) 2Looker/Looker Studio 2Google Data Studio (Looker Studio) 1Looker / Looker Studio 1
Follow Looker Studio
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Google is the company behind Looker Studio.ShowHide
The company
Google is the company behind Looker Studio.
ShowHideOn record
Wikidata- Website
- google.com
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Ownership
- Part of Alphabet Inc.
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager, Google AdMob, Google AdSense and 81 more
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Looker Studio's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Looker Studio, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Looker Studio by email, built from the raw record of the edition. It shows:
- where Looker Studio is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Looker Studio, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Looker Studio is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Looker Studio is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideLooker Studio is among the products AI models recommend first in Dashboards and data visualization this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.