GTM AI Index
Index Vendors › Looker Studio · September 2026 Edition
Google · 2 categories · Named, not ranked

Looker Studio

Named in 2 judge labels across 2 categories by 2 of 6 models in the September 2026 Edition. 0 first choices, 1 negative label. Every number here is derived from the raw labels under vendor table v2026-09-08.5.
Standing
2 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Looker Studio was named 2 times in Attribution & MMM and 1 other category, where Dreamdata led with 30%. The labels and the evidence are below, counted exactly.

Standing by category

Every category where a model named Looker Studio. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryVerticalFirst choicesRankNegative rateLabelsQuadrant
Attribution and marketing mix modelingMarketing0%69 of 82100%1under 10 labels · led by Dreamdata at 30%
Data warehouse and reverse ETL for marketingGTM data and infrastructure0%37 of 620%1under 10 labels · led by Hightouch at 40%

By model

How each model treated Looker Studio across every prompt where it was named. Six models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Opus 500101
Claude Opus 4.800000
GPT-6 Astra00000
GPT-5.6 Sol00000
Gemini 3.1 Pro00011
Perplexity Sonar Pro00000

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“BI Dashboards masquerading as attribution software (e.g., basic Looker Studio or Tableau templates sold as "attribution platforms")” Gemini 3.1 Pro · Attribution & MMM · negative prompt · soft negative

Names read as Looker Studio

What the judge wrote, as written, with how often. The vendor table decides that these count as Looker Studio; a claim can dispute any of them.
Every label used the canonical name.
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Claim this page

Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Looker Studio, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.

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