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Dashboards and data visualization · October 2026 Edition

Looker Studio vs Zoho Analytics

Zero of fourteen models named Looker Studio first on the direct prompt; zero named Zoho Analytics. Looker Studio was named by thirteen of the fourteen models and Zoho Analytics by twelve and Looker Studio carries 29 labels and Zoho Analytics 25, so the shares are not directly comparable.

Looker Studio

accepted challenger

By Google, Mountain View, California, United States, founded 1998. Named in six categories this edition.

Zoho Analytics

accepted challenger

Named in two categories this edition.

First-choice share25%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%4%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 11; printed, not drawn.
Labels2925A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Looker Studio reading right to left. Rank and label count are printed, not drawn.Tableau was named alongside these two in thirteen of the fourteen direct answers. Microsoft Power BI vs Looker Studio · Microsoft Power BI vs Zoho Analytics · Looker Studio vs Tableau

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the dashboards and data visualization page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Looker StudioFirst choices, of fourteen modelsZoho Analytics
Direct00
Paraphrase101 against Looker Studio
Comparative00
Budget-constrained1111 against Zoho Analytics
Scale-constrained00
Negative102 against Looker Studio
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Looker Studio and Zoho Analytics were named in the same answer fifty-six times, of the 126 answers naming Looker Studio and the 90 naming Zoho Analytics. In those answers Zoho Analytics took the first choice nine times and Looker Studio thirty.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Looker Studio and Zoho Analytics stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Looker Studio Zoho Analytics first choice named as an alternative argued againstblank: not namedEach cell is one answer, Looker Studio on the left and Zoho Analytics on the right.

The direct prompt

The plain question, one answer per model, grouped by where Looker Studio and Zoho Analytics stood in it.

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarMicrosoft Power BI alternatives: Tableau, Zoho Analytics
Grok 4.20Microsoft Power BI alternatives: Looker, Tableau, Zoho Analytics
DeepSeek V4 FlashMicrosoft Power BI alternatives: Domo, Looker Studio, Sigma, Tableau, ThoughtSpot
Qwen 3.7 FlashMicrosoft Power BI alternatives: Domo, Looker, Tableau, Zoho Analytics
Muse Glimmer 30BMicrosoft Power BI alternatives: Domo, Looker, Looker Studio, Tableau, ThoughtSpot

Neither was named

9 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Microsoft Power BI, Tableau alternatives: Metabase
GPT-5.4 miniMicrosoft Power BI alternatives: Looker, Tableau
Gemini 3.5 FlashSigma alternatives: Explo, Metabase, Microsoft Power BI, Sisense, Tableau
Mistral SmallTableau alternatives: Domo, Microsoft Power BI
Llama 4 Maverickno first choice
Kimi K2Microsoft Power BI alternatives: Sigma, Sisense, Tableau
GLM 4.7 FlashXMicrosoft Power BI alternatives: Looker, Qlik Sense, Tableau
MiniMax M2.5Microsoft Power BI alternatives: Domo, Tableau
GPT-6 LunaMicrosoft Power BI alternatives: Looker, Sigma, Tableau

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Looker Studio leads by eighteen points.
Looker Studio35%#2 of 8
Zoho Analytics18%#3 of 8
The full small business standing →
Mid-marketThe figures above
Looker Studio leads by twenty-three points.
Looker Studio25%#2 of 11
Zoho Analytics2%#5 of 11
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Looker Studio0%#– of 10
Zoho Analytics0%#– of 10
The full enterprise standing →

What the models said about Looker Studio

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Free Looker Studio for business-critical, tightly governed BI... check whether its permissions and administration meet your requirements” GPT-6 Luna · negative prompt · soft negative
“Looker Studio (Free, easy to hook up to Google products, but lacks governance)” Gemini 3.5 Flash · paraphrase prompt · soft negative
“Overly Basic/Freemium Visualization Tools (Avoid for Scaling Businesses)” Gemini 3.5 Flash · negative prompt · soft negative
“If your goal is to spend exactly $0 and you do not want to manage servers or databases, Google Looker Studio ... is the easiest and most accessible option.” Gemini 3.5 Flash · budget prompt · first choice
“Google Looker Studio (formerly Google Data Studio) stands out as the best business intelligence and dashboard tool for a company with a limited budget.” Grok 4.20 · budget prompt · first choice
“Looker Studio is best for budget-conscious businesses primarily using Google tools ... and is free and works well with Google products” Claude Haiku 4.5 · budget prompt · first choice

What the models said about Zoho Analytics

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Avoid ... paid starters like Zoho/Qlik for true budget constraints.” Grok 4.20 · budget prompt · hard negative
“It's ideal if you run a small team with a limited budget and need AI-assisted insights without enterprise pricing” Claude Haiku 4.5 · budget prompt · first choice
“Need enterprise-grade features (security, collaboration) but have little cash. | Zoho Analytics | $0 – $48” Qwen 3.7 Flash · budget prompt · alternative
“a value-focused BI and visualization tool for small and mid-sized businesses that want accessible reporting” Llama 4 Maverick · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.