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GTM AI Index
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Dashboards and data visualization · October 2026 Edition

Zoho Analytics vs Sigma

Zero of fourteen models named Zoho Analytics first on the direct prompt; one named Sigma. Zoho Analytics was named by twelve of the fourteen models and Sigma by eight and Zoho Analytics carries 25 labels and Sigma 15, so the shares are not directly comparable.

Zoho Analytics

accepted challenger

Named in two categories this edition.

Sigma

accepted challenger

By SIGMA COMPUTING, San Francisco. Named in two categories this edition.

First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#6A position in a field of 11; printed, not drawn.
Labels2515A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Zoho Analytics reading right to left. Rank and label count are printed, not drawn.Tableau was named alongside these two in thirteen of the fourteen direct answers. Microsoft Power BI vs Zoho Analytics · Microsoft Power BI vs Sigma · Looker Studio vs Zoho Analytics

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the dashboards and data visualization page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Zoho AnalyticsFirst choices, of fourteen modelsSigma
Direct01
Paraphrase00
Comparative00
Budget-constrained101 against Zoho Analytics
Scale-constrained00
Negative00
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Zoho Analytics and Sigma stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Zoho Analytics Sigma first choice named as an alternative argued againstblank: not namedEach cell is one answer, Zoho Analytics on the left and Sigma on the right.

The direct prompt

The plain question, one answer per model, grouped by where Zoho Analytics and Sigma stood in it.

Sigma first, Zoho Analytics not the choice

1 of 14 modelsZoho Analytics was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashSigma alternatives: Explo, Metabase, Microsoft Power BI, Sisense, Tableau

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarMicrosoft Power BI alternatives: Tableau, Zoho Analytics
Grok 4.1 FastMicrosoft Power BI alternatives: Looker, Tableau, Zoho Analytics
DeepSeek V4 FlashMicrosoft Power BI alternatives: Domo, Looker Studio, Sigma, Tableau, ThoughtSpot
Qwen 3.7 FlashMicrosoft Power BI alternatives: Domo, Looker, Tableau, Zoho Analytics
Kimi K2Microsoft Power BI alternatives: Sigma, Sisense, Tableau
GPT-6 LunaMicrosoft Power BI alternatives: Looker, Sigma, Tableau

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Microsoft Power BI, Tableau alternatives: Metabase
GPT-5.4 miniMicrosoft Power BI alternatives: Looker, Tableau
Mistral SmallTableau alternatives: Domo, Microsoft Power BI
Llama 4 Maverickno first choice
GLM 4.7 FlashXMicrosoft Power BI alternatives: Looker, Qlik Sense, Tableau
MiniMax M2.5Microsoft Power BI alternatives: Domo, Tableau
Muse Glimmer 30BMicrosoft Power BI alternatives: Domo, Looker, Looker Studio, Tableau, ThoughtSpot

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Zoho Analytics leads by eighteen points.
Zoho Analytics18%#3 of 8
Sigma0%#– of 8
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Zoho Analytics2%#5 of 11
Sigma2%#6 of 11
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Zoho Analytics0%#– of 10
Sigma0%#7 of 10
The full enterprise standing →

What the models said about Zoho Analytics

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Avoid ... paid starters like Zoho/Qlik for true budget constraints.” Grok 4.1 Fast · budget prompt · hard negative
“It's ideal if you run a small team with a limited budget and need AI-assisted insights without enterprise pricing” Claude Haiku 4.5 · budget prompt · first choice
“Need enterprise-grade features (security, collaboration) but have little cash. | Zoho Analytics | $0 – $48” Qwen 3.7 Flash · budget prompt · alternative
“a value-focused BI and visualization tool for small and mid-sized businesses that want accessible reporting” Llama 4 Maverick · paraphrase prompt · alternative

What the models said about Sigma

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“go with Sigma Computing” Gemini 3.5 Flash · direct prompt · first choice
“Choose Sigma if your team lives in Excel, you use Snowflake/Databricks, and you want business users to perform heavy ad-hoc analysis on live data.” Gemini 3.5 Flash · comparative prompt · alternative
“Sisense or Sigma are particularly strong choices due to their embedded analytics capabilities” Kimi K2 · direct prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.