Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
1 category · Named, not rankedOmni
4Judge labels
0First choices
0Negative labels
2 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Omni was named 3 times in BI & dashboards, where Microsoft Power BI led with 52%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market12 of 52
0%3 labels
under the label threshold
Enterprise34 of 55
0%1 label
under the label threshold
In bi & dashboards · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Omni for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Dashboards and data visualization | GTM data and infrastructure | 0% | 12 of 52 | 0% | 3 | under 10 labels · led by Microsoft Power BI at 52% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Omni held within the floor in its one category: no change cleared 11 points.
Best category · BI & dashboards · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 20 → 12 of 49
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| BI & dashboards | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 20 → 12 of 52 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Omni across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Omni across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase1 labelNone
Comparative1 labelNone
Budget-constrained0 labelsNone
Scale-constrained2 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative4 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Omni if you want a modern, AI-forward, highly-governed setup that integrates natively with dbt.” Gemini 3.5 Flash · BI & dashboards · comparative prompt · alternative
“Omni is a modern competitor that provides the governance of Looker but is much faster to set up” Gemini 3.5 Flash · BI & dashboards · scale prompt · alternative
“warehouse-native tools like Sigma or Omni are the modern choice.” Gemini 3.5 Flash · BI & dashboards · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Omni, over the 4 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Omni was named but was not.ShowHide
Named alongside
The products named in the same answers as Omni, over the 4 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Omni was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Omni. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 4 of the 4 answers that named Omni and are not a share of its labels.
Domains cited
omni.coYour site3
domo.com2
querio.ai2
reddit.com2
technovapartners.com2
agile-insights.com.au1
awesometechinc.com1
basedash.com1
blog.bismart.com1
blog.christiansteven.com1
Thirteen of the sixteen domain citations in answers naming Omni came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
omni.co is not in Google's top ten for any of the category's searches. In the answers, Omni takes 0% of first choices and Microsoft Power BI takes 52%.ShowHide
Search and answers
omni.co is not in Google's top ten for any of the category's searches. In the answers, Omni takes 0% of first choices and Microsoft Power BI takes 52%.
ShowHideIn search
Google, US estimatesPosition for “business intelligence and dashboard tool”
–
not in the top ten
Position for “best business intelligence and dashboard tool”
–
not in the top ten
- Searches for its name, Google
- 110,000 a month (“omni”)
- AI search demand for its name, est.
- 71,204 a month
- Organic visits to its site
- about 52,818 a month
- Searches its site ranks for
- 1,622 · 123 in the top three
- Sites linking to it
- 1,319
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 12 of 52 in BI & dashboards
Segment leader
52%
Microsoft Power BI
- First choices
- 0 across its categories
- Named in
- 4 answers
- Its own site cited
- in 4 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on omni.co
1,495
subdomains included
Content
315
counted in the table below
Documentation
1,095
Product · Integration
1 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 181 | 26 | 2026-09-28 | CRM | |
| Report or ebook | 53 | undated | |||
| Case study | 28 | 3 | 2026-09-09 | ||
| Conference or event | 23 | 0 | 2025-06-18 | ||
| Comparison | 16 | 3 | 2026-08-21 | ||
| News or press | 9 | 0 | 2026-04-23 | ||
| Glossary or explainer | 3 | 0 | 2024-06-11 | ||
| Template or tool | 1 | undated | |||
| Podcast or video | 1 | 0 | 2022-04-05 |
Most recent
- 2026-09-28Why the best dashboard might be no dashboard at all blog
- 2026-09-25Best semantic layer for ai and bi 2026 blog
- 2026-09-25Best embedded analytics tools 2026 blog
- 2026-09-25Best bi tools for dbt teams governed semantic layer ai queries and embedded analytics 2026 blog
- 2026-09-24Toward an ai harness that carries its own weight blog
- 2026-09-23Bringing jev into omni blog
How it is countedHide how it is counted
Every page omni.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Omni
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Omni is its own company.ShowHide
The company
Omni is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The AI analytics platform
- For
- Data teams
- Free plan or trial
- Free Trial omni.co
- Certifications
- Omni Platform Certification
- Customers named
- CriblPhotoroomBambooHRSWBCOrdermentumTrintZapnito
- Not stated on the pages read
- Price, starting price, integrations, hosting
What Omni's own pages state, read October 5, 2026: omni.co, trust.omni.co, omni.co/platform, omni.co/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Omni's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Omni, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Omni by email, built from the raw record of the edition. It shows:
- where Omni is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Omni, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.