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GTM AI Index
Index › Products › Userpilot · October 2026 Edition
7 categories · Ranked

Userpilot

259Judge labels
44First choices
46Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
30% in Digital adoption for mid-market buyers
Rank 1 of 45 in the mid-market standingendorsed leader
7 of 14 models made it the first choice on the direct prompt; 12% of its 49 labels there were negative.
What the models named instead of Userpilot →
By buyer segmentStrongest at mid-market.
In digital adoption · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Userpilot for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Digital adoption and onboardingCustomer30%1 of 4512%49endorsed leader▼−2Since September 2026: 29% → 27%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
In-app messaging and customer communicationsCustomer16%3 of 1057%27accepted challenger▼−2Since September 2026: 16% → 14%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mobile appsMarketing5%9 of 1170%3under 10 labels · led by Customer.io at 17%newNew since September 2026: not ranked then, 4% now.
Interactive demo platformsSales2%8 of 500%3under 10 labels · led by Storylane at 31%
Client onboarding platformsCustomer0%22 of 10421%14accepted challenger
Product analyticsGTM data and infrastructure0%8 of 400%5under 10 labels · led by Amplitude Analytics at 34%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer success platformsCustomer0%15 of 490%4under 10 labels · led by ChurnZero at 42%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Userpilot held within the floor in all seven categories: no change cleared 11 points.

Best category · Digital adoption · by segment

Small business▲+4Since September 2026: 11% → 15%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
15%from 11% in September 2026
Inside the floor by 7 pointsRank 2 of 42, unchanged
Mid-market▼−2Since September 2026: 29% → 27%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
27%from 29% in September 2026
Inside the floor by 9 pointsRank 1 of 45, unchanged
Enterprise▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 10 → 5 of 29

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Mobile apps0%4%newNew since September 2026: not ranked then, 4% now.New this editionRank 9 of 117, unchanged
Digital adoption29%27%▼−2Since September 2026: 29% → 27%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 1 of 45, unchanged
Interactive demos0%2%newNew since September 2026: not ranked then, 2% now.New this editionRank 8 of 50, unchanged
In-app messaging16%14%▼−2Since September 2026: 16% → 14%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 2 → 3 of 105
Client onboarding0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 22 of 104, unchanged
Product analytics0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 13 → 8 of 40
Customer success0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 24 → 15 of 49

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Userpilot across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501304
GPT-5.4 mini21216
Gemini 3.5 Flash33219
Perplexity Sonar41128
Grok 4.1 Fast41218
Mistral Small12306
DeepSeek V4 Flash162110
Llama 4 Maverick03418
Qwen 3.7 Flash23117
Kimi K2451212
GLM 4.7 FlashX14117
MiniMax M2.541308
GPT-6 Luna30003
Muse Glimmer 30B42309

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct54 labels19
Paraphrase52 labels22
Comparative66 labels3not counted in share
Budget-constrained27 labels1
Scale-constrained22 labels2
Negative38 labels2not counted in share
First choiceAlternativeMentionNegative259 labels in all, every segment counted; 44 of the 49 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for SaaS onboarding on a mid-market budget: Userpilot - strong flow builder, A/B testing, and surveys from ~$249/mo” Muse Glimmer 30B · Digital adoption · scale prompt · first choice
“Prioritize ease-of-use for SMBs: Userpilot, UserGuiding (4.7/5), or Chameleon score higher on quick setup and support.” Grok 4.1 Fast · Digital adoption · negative prompt · first choice
“I'd recommend Userpilot as the top in-product onboarding and user guidance tool for a mid-sized B2B company” Grok 4.1 Fast · Digital adoption · paraphrase prompt · first choice
“"The best digital adoption platform for most SaaS onboarding teams is Userpilot for mid-market companies"” Muse Glimmer 30B · Digital adoption · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid for Tight Budgets: ... Userpilot – Starts around $299/month, aimed at mid-market/enterprise.” Kimi K2 · Client onboarding · budget prompt · hard negative
“Avoid "Product-Led Growth" Onboarding Tools (e.g., Appcues, Userflow, Chameleon, Userpilot)” Gemini 3.5 Flash · Digital adoption · negative prompt · hard negative
“Good tool but pricey for small budgets” DeepSeek V4 Flash · In-app messaging · budget prompt · hard negative
“Userpilot: It is limited to in-app tooltips and requires manual setup and developer assistance.” Llama 4 Maverick · Client onboarding · negative prompt · soft negative

Named alongside

The products named in the same answers as Userpilot, over the 259 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Userpilot was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Pendo155 of 25915Compare →
WalkMe96 of 25917Not among the top eight
Rocketlane29 of 2599Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Userpilot. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 251 of the 259 answers that named Userpilot and are not a share of its labels.

Domains cited

userpilot.comYour site177
guideflow.com143
g2.com89
learn.g2.com87
appcues.com76
pendo.io50
userguiding.com47
guidde.com46
apty.ai45
productfruits.com42

625 of the 802 domain citations in answers naming Userpilot came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

Where Userpilot stands in Google search beside where it stands in the models' answers.
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In search

Google, US estimates
Position for “digital adoption platform”
–
not in the top ten
Position for “best digital adoption platform”
–
not in the top ten
Searches for its name, Google
1,600 a month (“userpilot”)
AI search demand for its name, est.
10 a month
Organic visits to its site
about 62,084 a month
Searches its site ranks for
9,296 · 825 in the top three
Sites linking to it
7,180
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
64 ads · 45 text, 13 video, 6 image · 6 shown in the last 30 days

First shown October 2021, as Userpilot Inc, verified. Ads started 2025-10 to 2026-09: 37 in the year, 27 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
30%
rank 1 of 45 in digital adoption
First choices
44
across its categories
Named in
259 answers
Its own site cited
in 251 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on userpilot.com
1,278
subdomains included
Content
704
counted in the table below
Documentation
230
Product · Integration
66 · 13
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog439262026-09-09
Comparison8952026-08-31
Conference or event6602023-12-11
Case study6312026-07-24
Template or tool1812026-07-30
Glossary or explainer1302026-06-29
Webinar or virtual event1102025-11-10
Report or ebook4undated
News or press102025-12-28

Most recent

How it is countedHide how it is counted

Every page userpilot.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Userpilot

What the judge wrote, as written, with how often. The vendor table decides that these count as Userpilot; a claim can dispute any of them.
UserPilot 2

Follow Userpilot

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Userpilot is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
a no-code product growth platform
For
Product, UX, and customer success teams
Price stated
lowPrice 299 highPrice 799 offerCount 3 userpilot.com
Starting price
299 userpilot.com
Free plan or trial
Free Trial userpilot.com
Integrations claimed
7 userpilot.com
Certifications
SOC 2 Type IIGDPRHIPAASOC 2 Type 2
Hosting
EU
Customers named
Attention InsightOsanoRecruitNowZoeziDopplerRelitixWhaleJiminny

What Userpilot's own pages state, read September 28, 2026: userpilot.com, userpilot.com/pricing, trust.userpilot.com, userpilot.com/product, userpilot.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Userpilot's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Userpilot, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Userpilot by email, built from the raw record of the edition. It shows:

  • where Userpilot is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Userpilot, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at userpilot.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Userpilot is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
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Digital adoption and onboarding

AI models recommend Userpilot first in Digital adoption and onboarding this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
AI models' first choice in Digital adoption and onboarding, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/customer/digital-adoption-and-onboarding/"><img src="https://gtm-ai-index.com/badges/2026-10/userpilot--digital-adoption-and-onboarding-wide.svg" alt="AI models' first choice in Digital adoption and onboarding, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Digital adoption and onboarding standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
AI models' first choice in Digital adoption and onboarding, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/customer/digital-adoption-and-onboarding/"><img src="https://gtm-ai-index.com/badges/2026-10/userpilot--digital-adoption-and-onboarding-square.svg" alt="AI models' first choice in Digital adoption and onboarding, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Digital adoption and onboarding standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
AI models' first choice in Digital adoption and onboarding, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/customer/digital-adoption-and-onboarding/"><img src="https://gtm-ai-index.com/badges/2026-10/userpilot--digital-adoption-and-onboarding-compact.svg" alt="AI models' first choice in Digital adoption and onboarding, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Digital adoption and onboarding standing, where the claim can be checked.

In-app messaging and customer communications

Userpilot is among the products AI models recommend first in In-app messaging and customer communications this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in In-app messaging and customer communications, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/customer/in-app-messaging-and-customer-communications/"><img src="https://gtm-ai-index.com/badges/2026-10/userpilot--in-app-messaging-and-customer-communications-wide.svg" alt="Among AI models' top three in In-app messaging and customer communications, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the In-app messaging and customer communications standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in In-app messaging and customer communications, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/customer/in-app-messaging-and-customer-communications/"><img src="https://gtm-ai-index.com/badges/2026-10/userpilot--in-app-messaging-and-customer-communications-square.svg" alt="Among AI models' top three in In-app messaging and customer communications, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the In-app messaging and customer communications standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in In-app messaging and customer communications, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/customer/in-app-messaging-and-customer-communications/"><img src="https://gtm-ai-index.com/badges/2026-10/userpilot--in-app-messaging-and-customer-communications-compact.svg" alt="Among AI models' top three in In-app messaging and customer communications, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the In-app messaging and customer communications standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.