Index › Customer › Digital adoption › Enterprise › September 2026 Edition

Digital adoption and onboarding for enterprise buyers

Asked as “digital adoption platform”, and as “in-product onboarding and user guidance tool”, on behalf of an enterprise B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

WalkMe

Contested

39% of first choices, contested.

ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

UserGuiding44%Clear leaderStanding →Mid-market

Userpilot29%ContestedStanding →Enterprise

WalkMe39%ContestedThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

WalkMe20%60endorsed leader

Whatfix12%59accepted challenger

Pendo26%54criticized challenger

Apty0%35accepted challenger

Userlane20%20accepted challenger

Userpilot55%29criticized challenger

Show the three products at 0%, ordered by negative rate

UserGuiding64%11criticized challenger

Appcues44%27criticized challenger

Spekit25%12criticized challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Userpilot vs UserGuiding Userpilot vs Whatfix UserGuiding vs Whatfix

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative50%

Key

WalkMe39%

Whatfix26%

Pendo11%

Apty9%

Userlane2%

Userpilot2%

Spekit0%

Appcues0%

UserGuiding0%

02What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Userpilot

55%

16 of 29 labels negative · 8 of 12 models · 11 hard negative

“risky bets for large enterprises... Built for product-led SaaS growth, not enterprise-scale internal adoption.” DeepSeek V4 Flash, negative prompt

Pendo

26%

14 of 54 labels negative · 8 of 12 models · 6 hard negative

“Built for **product analytics** (customer-facing), not employee process execution across enterprise systems” Mistral Small, negative prompt

Appcues

44%

12 of 27 labels negative · 7 of 12 models · 8 hard negative

“Platforms like Appcues, UserGuiding, and Userpilot serve the SMB and mid-market well but lack critical enterprise capabilities” Kimi K2, negative prompt

WalkMe

20%

12 of 60 labels negative · 7 of 12 models · 1 hard negative

“**I would avoid WalkMe** for your specific need” DeepSeek V4 Flash, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 206 links across 77 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

whatfix.com

vendor site · Whatfix14 answers · 17 citations · 3 models

userpilot.com

vendor site · Userpilot11 answers · 11 citations · 3 models

gartner.com

vendor site · Gartner9 answers · 11 citations · 3 models

guideflow.com

vendor site · Guideflow8 answers · 13 citations · 2 models

vividminds.ai

8 answers · 9 citations · 2 models

apty.ai

vendor site · Apty7 answers · 10 citations · 2 models

walkme.com

vendor site · WalkMe7 answers · 8 citations · 3 models

lemonlearning.com

vendor site · Lemon Learning6 answers · 7 citations · 2 models

appcues.com

vendor site · Appcues5 answers · 5 citations · 3 models

g2.com

5 answers · 5 citations · 3 models

pendo.io

vendor site · Pendo5 answers · 5 citations · 2 models

tango.ai

vendor site · Tango5 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

gartner.com/reviews/market/digital-adoption-platforms

9 answers · 3 models

userpilot.com/blog/digital-adoption-platforms

9 answers · 2 models

whatfix.com/digital-adoption-platform

9 answers · 3 models

apty.ai/blog/best-digital-adoption-platforms

7 answers · 2 models

vividminds.ai/products/guidenow/blog/best-digital-adoption-platforms

7 answers · 2 models

guideflow.com/blog/best-digital-adoption-platforms

6 answers · 2 models

g2.com/categories/digital-adoption-platform/enterprise

5 answers · 3 models

lemonlearning.com/best-digital-adoption-platforms

5 answers · 2 models

tango.ai/blog/digital-adoption-platform-software

5 answers · 2 models

appcues.com/blog/product-adoption-software-platforms

4 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best digital adoption platform for an enterprise B2B company?”Paraphrase“Which in-product onboarding and user guidance tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade digital adoption platforms and how do they differ?”Budget-constrained“What is the best digital adoption platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a digital adoption platform. What should we look at?”Negative“Which digital adoption platforms should a large enterprise avoid or be cautious about?”

Claude Haiku 4.5no first choice

Five alternatives

Gainsight PX, Pendo, Spekit, WalkMe, Whatfix

PendoChanged

Three alternatives

GUIDEcx, OnRamp, WalkMe

WalkMe, Whatfix

Three alternatives

Lemon Learning, Pendo, Userlane

Lemon Learning

Two alternatives

WalkMe, Whatfix

no first choicenothing named

GPT-5.4 miniWalkMe

Two alternatives

Pendo, Whatfix

WalkMeHeld

Two alternatives

Pendo, Whatfix

against: Appcues, UserpilotPendo, WalkMe, Whatfix

Two alternatives

Apty, Oracle Guided Learning

WalkMe

One alternative

Whatfix

no first choicenothing named

Gemini 3.5 FlashWhatfix

Seven alternatives

Appcues, Apty, Gainsight PX, Pendo, Tango, Userpilot, WalkMe

Pendo, WalkMeChanged

Two alternatives

Appcues, Whatfix

WalkMe, Whatfix

Three alternatives

Apty, Pendo, Spekit

Lemon Learning

One alternative

Apty

against: Appcues, Pendo, Userpilot, WalkMe, Whatfixno first choiceagainst: Appcues, Chameleon, Guidde, Pendo, Scribe, Tango, UserGuiding, Userflow, Userpilot, WalkMe

Perplexity SonarWalkMe

Two alternatives

Pendo, Whatfix

WalkMeHeld

Two alternatives

Pendo, Whatfix

against: UserpilotPendo, WalkMe, Whatfix

Two alternatives

Oracle Guided Learning, SAP Enable Now

Userflow

Three alternatives

Pendo, WalkMe, Whatfix

no first choiceagainst: Appcues, Guideflow, HelpHero, Hopscotch, Navattic, ProductFruits, Storylane, Userflow, Userpilot

Grok 4.1 FastWalkMe, Whatfix

One alternative

Pendo

WalkMeChanged

Two alternatives

Pendo, Whatfix

against: Appcues, UserGuiding, UserpilotWalkMe, Whatfix

Three alternatives

Apty, Pendo, Userlane

Apty, Whatfix

One alternative

WalkMe

against: Appcues, Pendo, UserpilotWalkMe

One alternative

Whatfix

against: Pendo, Userpilotagainst: Chameleon, Pendo, Spekit, UserGuiding, Userlane, VisualSP, WalkMe, Whatfix

Mistral SmallWalkMe

Three alternatives

Pendo, Userpilot, Whatfix

PendoChanged

Three alternatives

Appcues, Userpilot, WalkMe

WalkMe, Whatfix

Three alternatives

Apty, Oracle Guided Learning, Pendo

against: SAP Enable NowWhatfix

Two alternatives

Apty, WalkMe

against: Appcues, Pendo, UserGuiding, Userpilotno first choiceagainst: Appcues, Guidde, Oracle Guided Learning, Pendo, SAP Enable Now, Spekit, Tango, Userlane, Userpilot, WalkMe, Whatfix

DeepSeek V4 FlashPendo

One alternative

Whatfix

against: WalkMeWhatfixChanged

Two alternatives

Pendo, WalkMe

WalkMe

Three alternatives

Apty, Pendo, Whatfix

against: UserlaneApty

One alternative

Whatfix

against: Appcues, Pendo, Userpilot, WalkMeWalkMe, Whatfix

Two alternatives

Apty, Userlane

against: Pendoagainst: Gainsight PX, HelpHero, Hopscotch, ProductFruits, Spekit, Tango, Userflow, Userpilot, WalkMe, Whatfix

Llama 4 MaverickJimo

Two alternatives

Guideflow, Whatfix

no first choiceChangedWhatfix

Four alternatives

Tango, UserGuiding, Userpilot, WalkMe

no first choiceno first choicenothing named

Qwen 3.7 FlashPendo, WalkMe

Three alternatives

Appcues, Apty, Whatfix

WalkMeChanged

Three alternatives

Appcues, Pendo, Whatfix

WalkMe

Three alternatives

MindTickle, Sana Solutions, Whatfix

Whatfix

One alternative

Apty

against: WalkMeno first choiceagainst: Pendo, UserGuiding, Userlane, Userpilot, WalkMe, Whatfix

Kimi K2Apty, Whatfix

Two alternatives

Pendo, WalkMe

WalkMe, WhatfixChanged

One alternative

Pendo

against: Appcues, UserGuiding, UserpilotPendo, WalkMe, Whatfix

Two alternatives

Apty, Userlane

Apty

Four alternatives

Inline Manual, Lemon Learning, Spekit, Userlane

against: Appcues, Pendo, Userpilot, WalkMe, WhatfixWalkMe, Whatfix

Two alternatives

Apty, Pendo

against: Appcues, Oracle Guided Learning, Pendo, SAP Enable Now, UserGuiding, Userpilot, WalkMe, Whatfix

GLM 4.7 FlashXWalkMe

Three alternatives

Pendo, Userpilot, Whatfix

WalkMeHeld

Two alternatives

Pendo, Whatfix

WalkMe

Five alternatives

Apty, Assima, Pendo, Userlane, Whatfix

Inline Manual

Two alternatives

WalkMe, Whatfix

against: Pendono first choicenothing named

MiniMax M2.5WalkMe, Whatfix

Four alternatives

Appcues, Apty, Pendo, Tango

UserpilotChanged

Three alternatives

Pendo, WalkMe, Whatfix

WalkMe, Whatfix

Two alternatives

Apty, Pendo

Userlane, Whatfix

One alternative

Apty

against: WalkMeno first choiceagainst: AppLearn, Chameleon, Oracle Guided Learning, Pendo, SAP Enable Now, Salesforce Trailhead

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:18	yes	6	7 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:57	yes	3	5 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:31	yes	13	23 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 04:00	yes	20	7 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:58	yes	0	8 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:25	yes	0	8 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:54	yes	0	38 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:41	yes	0	1 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:50	yes	0	36 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:05	yes	0	39 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:52	yes	0	120 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:04	yes	0	24 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:21	yes	8	8 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:25	yes	4	4 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:10	yes	11	18 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 04:10	yes	20	5 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:08	yes	0	8 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:56	no	0	4 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:34	yes	0	42 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:51	yes	0	1 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:49	yes	0	36 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:01	yes	0	32 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 22:53	yes	0	14 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:08	yes	0	20 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:42	yes	13	10 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:05	yes	2	4 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:57	yes	23	26 s
Comparative	Perplexity Sonar	`sonar`	2026-09-14 23:58	yes	20	8 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:47	yes	0	6 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:53	yes	0	9 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:51	yes	0	20 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:26	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:42	no	0	51 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:57	yes	0	31 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 05:02	yes	0	25 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:20	yes	0	21 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:04	yes	14	8 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:35	yes	2	5 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:35	yes	19	24 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 00:36	yes	20	6 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:31	yes	0	10 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:04	yes	0	11 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 01:18	yes	0	21 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:15	yes	0	1 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:33	yes	0	31 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:38	yes	0	54 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:32	yes	0	41 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:30	yes	0	47 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:00	yes	16	20 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:41	no	0	11 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:26	yes	13	23 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 03:54	yes	20	7 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:04	yes	0	7 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:33	no	0	11 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 01:20	yes	0	42 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:38	yes	0	3 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:15	no	0	29 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 23:48	yes	0	60 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:23	yes	0	27 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:24	yes	0	23 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:49	yes	16	8 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:25	yes	5	5 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:54	yes	22	25 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-14 23:04	yes	17	8 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:05	yes	0	13 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:19	yes	0	10 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 04:53	yes	0	72 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:29	yes	0	1 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:48	yes	0	40 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:41	yes	0	73 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:31	yes	0	23 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:03	yes	0	38 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

None. Every name in this category resolved on its own.

Unresolved, counted raw

AppLearn

Sana Solutions

Supered

Discontinued, still offered

No shut-down product was recommended here.

Digital adoption and onboarding for enterprise buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in customer