GTM AI Index
Index Vendors › Apty · September 2026 Edition
1 category · Ranked

Apty

68Judge labels
5First choices
16Negative labels
12 of 12Models named it
1Category
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
9% in Digital adoption for enterprise buyers
Rank 8 of 58 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 24% of its 21 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In digital adoption · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Apty for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Digital adoption and onboardingCustomer2%8 of 5824%21accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Apty yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Apty across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini01001
Gemini 3.5 Flash01001
Perplexity Sonar00101
Grok 4.1 Fast01113
Mistral Small01012
DeepSeek V4 Flash11035
Llama 4 Maverick01001
Qwen 3.7 Flash00000
Kimi K203104
GLM 4.7 FlashX00101
MiniMax M2.501001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct14 labels1
Paraphrase2 labelsNone
Comparative20 labelsNone
Budget-constrained8 labels3
Scale-constrained6 labels1
Negative18 labels1not counted in share
First choiceAlternativeMentionNegative68 labels in all, every segment counted; 5 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Whatfix, Userlane, or Apty frequently offer the best balance” DeepSeek V4 Flash · Digital adoption · scale prompt · first choice
“Best For: Organizations where data quality and compliance are the primary issues.” Gemini 3.5 Flash · Digital adoption · comparative prompt · alternative
“Apty — Compliance & Process Focus ... Regulated industry, compliance critical” Kimi K2 · Digital adoption · comparative prompt · alternative
“Focus on process adherence rather than just feature usage; vendor-independent” Kimi K2 · Digital adoption · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“not realistic for limited budgets” DeepSeek V4 Flash · Digital adoption · budget prompt · hard negative
“be cautious with these common pain points across enterprise-focused DAPs (e.g., WalkMe, Whatfix, Pendo, Apty)” Grok 4.1 Fast · Digital adoption · negative prompt · soft negative
“don't use an enterprise DAP (WalkMe, Whatfix, Apty) for customer onboarding of a modern SaaS product” DeepSeek V4 Flash · Digital adoption · negative prompt · soft negative
“Why to be cautious: Enterprise overkill ... Steep learning curve” Mistral Small · Digital adoption · negative prompt · soft negative

Named alongside

The products named in the same answers as Apty, over the 68 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Apty was named but was not.
ProductSame answerTook the first choice insteadHead to head
WalkMe67 of 6823Not in the top three
Whatfix67 of 6823Not in the top three
Pendo61 of 687Not in the top three
Userpilot48 of 688Not in the top three
Appcues46 of 684Not in the top three
UserGuiding31 of 6812Not in the top three
Userlane30 of 681Not in the top three
Tango17 of 681Not in the top three
Chameleon15 of 680Not in the top three
Spekit15 of 680Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Apty. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 8 of the 68 answers that named Apty and are not a share of its labels.

Domains cited

userpilot.com7
gartner.com5
whatfix.com5
appcues.com4
guideflow.com4
devopsschool.com3
digital-adoption.com3
learn.g2.com3
lemonlearning.com3
pendo.io3

Forty of the forty domain citations in answers naming Apty came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Apty's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Apty, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at apty.ai is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.