AI Indexes
GTM AI Index
Index › Products › WalkMe · October 2026 Edition
4 categories · Ranked

WalkMe

194Judge labels
19First choices
97Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
34% in Digital adoption for enterprise buyers
Rank 45 of 45 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 57% of its 56 labels there were negative.
What the models named instead of WalkMe →
By buyer segmentStrongest at enterprise.
In digital adoption · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named WalkMe for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Digital adoption and onboardingCustomer0%45 of 4557%56criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Client onboarding platformsCustomer0%89 of 10450%2under 10 labels · led by Rocketlane at 47%
Interactive demo platformsSales0%45 of 5050%2under 10 labels · led by Storylane at 31%
In-app messaging and customer communicationsCustomer0%71 of 1050%1under 10 labels · led by Intercom at 21%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, WalkMe held within the floor in all four categories: no change cleared 11 points.

Best category · Digital adoption · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 53 → 42 of 42
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 58 → 45 of 45
Enterprise▼−2Since September 2026: 39% → 38%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
38%from 39% in September 2026
Inside the floor by 9 pointsRank 1 of 29, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Digital adoption0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 58 → 45 of 45
Client onboarding0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 89 of 104, unchanged
Interactive demos0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 45 of 50, unchanged
In-app messaging0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 44 → 71 of 105

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated WalkMe across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500123
GPT-5.4 mini02215
Gemini 3.5 Flash10146
Perplexity Sonar00112
Grok 4.2001135
Mistral Small00033
DeepSeek V4 Flash10146
Llama 4 Maverick00303
Qwen 3.7 Flash12126
Kimi K210146
GLM 4.7 FlashX10023
MiniMax M2.510135
GPT-6 Luna10023
Muse Glimmer 30B11035

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct33 labels8
Paraphrase26 labels6
Comparative40 labels18not counted in share
Budget-constrained31 labels2
Scale-constrained20 labels3
Negative44 labels1not counted in share
First choiceAlternativeMentionNegative194 labels in all, every segment counted; 19 of the 38 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose WalkMe if you need enterprise-grade automation, security certifications (FedRAMP), and complex cross-application workflows” Kimi K2 · Digital adoption · comparative prompt · first choice
“The original enterprise overlay and still the deepest enterprise tool... WalkMe/Whatfix for large, regulated orgs” Muse Glimmer 30B · Digital adoption · comparative prompt · first choice
“If you're a large enterprise ... need deep customization and compliance: WalkMe or Whatfix.” GLM 4.7 FlashX · Digital adoption · comparative prompt · first choice
“WalkMe is the pioneer of the DAP category... it remains the gold standard for global enterprises.” Gemini 3.5 Flash · Digital adoption · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“WalkMe & Whatfix (Traditional DAPs) - Why avoid/caution: These platforms are often criticized for offering shallow analytics, limited segmentation” Mistral Small · Digital adoption · negative prompt · hard negative
“Avoid or delay decisions on: WalkMe (unless you have $100K+ budget and dedicated team)” Kimi K2 · Digital adoption · negative prompt · hard negative
“What I'd Avoid: ... WalkMe | Enterprise-only focus; $79,000–$405,000/year pricing” Kimi K2 · Digital adoption · paraphrase prompt · hard negative
“Overkill and overpriced; $50K-$150K/year typical; heavy implementation” Kimi K2 · Digital adoption · direct prompt · hard negative

Named alongside

The products named in the same answers as WalkMe, over the 194 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WalkMe was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
Whatfix154 of 19424Not among the top eight
Pendo151 of 19412Not among the top eight
Userpilot96 of 19420Not among the top eight
Appcues91 of 1943Not among the top eight
UserGuiding72 of 19430Not among the top eight
Apty45 of 1943Not among the top eight
Chameleon38 of 1940Not among the top eight
Userlane37 of 1944Not among the top eight
Tango30 of 1945Not among the top eight
Userflow21 of 1943Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named WalkMe. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 185 of the 194 answers that named WalkMe and are not a share of its labels.

Domains cited

userpilot.com102
guideflow.com83
learn.g2.com82
g2.com78
apty.ai74
whatfix.com66
pendo.io56
appcues.com54
walkme.comYour site53
chameleon.io47

642 of the 695 domain citations in answers naming WalkMe came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

walkme.com ranks first on Google for the category's searches. In the answers, WalkMe takes 0% of first choices and Userpilot takes 30%.
ShowHide

In search

Google, US estimates
Position for “digital adoption platform”
1
Position for “best digital adoption platform”
4
Searches for its name, Google
6,600 a month (“walkme”)
AI search demand for its name, est.
321 a month
Organic visits to its site
about 70,023 a month
Searches its site ranks for
14,743 · 504 in the top three
Sites linking to it
7,414
Paid Google search
7 searches its ads show for, about 22 clicks and $345 a month (estimate)
Ads on GoogleDetailLess
120+ ads · 108 text, 10 video, 2 image · 49 shown in the last 30 days

First shown February 2025, as WalkMe Ltd, verified. Ads started 2025-10 to 2026-09: 101 in the year, 19 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 45 of 45 in digital adoption
Segment leader
30%
Userpilot
First choices
19 across its categories
Named in
194 answers
Its own site cited
in 185 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on walkme.com
5,278
subdomains included
Content
2,592
counted in the table below
Documentation
1,096
Product · Integration
143 · 25
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,72802026-04-01
Conference or event35222026-08-06
Glossary or explainer30302025-05-09
Case study8062026-09-24
Webinar or virtual event4222026-08-26
Comparison4202026-01-22
Report or ebook1902026-03-08
Podcast or video1402021-08-16
Template or tool1202026-01-07

Most recent

How it is countedHide how it is counted

Every page walkme.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow WalkMe

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

WalkMe.
ShowHide

On record

Wikidata
Website
walkme.com
Headquarters
San Francisco, Israel
Founded
2012

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Digital Adoption Platform
For
enterprise
Price stated
Request a quote walkme.com/pricing
Certifications
ISO/IEC 27001:2022ISO/IEC 27017:2015ISO/IEC 27018:2019ISO/IEC 27032:2023ISO 27799:2016ISO/IEC 27701ISO/IEC 27036-2:2022ISO 20243:2018
Hosting
USEU
Customers named
Deloitte Services LPOverstockOktaBank of Montreal (BMO)AdobeRocheHPWalgreens
Not stated on the pages read
Starting price, free plan or trial, integrations

What WalkMe's own pages state, read September 28, 2026: walkme.com, walkme.com/pricing, trust.walkme.com, walkme.com/platform, walkme.com/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when WalkMe's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as WalkMe, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for WalkMe by email, built from the raw record of the edition. It shows:

  • where WalkMe is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name WalkMe, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at walkme.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.