GTM AI Index
Index Vendors › WalkMe · September 2026 Edition
3 categories · Ranked

WalkMe

154Judge labels
18First choices
82Negative labels
12 of 12Models named it
3Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
39% in Digital adoption for enterprise buyers
Rank 58 of 58 in the mid-market standingcriticized challenger
0 of 12 models made it the first choice on the direct prompt; 65% of its 48 labels there were negative.
By buyer segmentAn enterprise product: leader at enterprise, not named at small business or mid-market.
In digital adoption · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named WalkMe for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Digital adoption and onboardingCustomer0%58 of 5865%48criticized challenger
In-app messaging and customer communicationsCustomer0%46 of 1130%2under 10 labels · led by Intercom at 20%
Customer education and LMSCustomer0%49 of 810%1under 10 labels · led by TalentLMS at 33%

Movement

This is the first edition on this tier, so no move can be computed for WalkMe yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated WalkMe across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500112
GPT-5.4 mini11114
Gemini 3.5 Flash01056
Perplexity Sonar00213
Grok 4.1 Fast00224
Mistral Small10214
DeepSeek V4 Flash10056
Llama 4 Maverick00112
Qwen 3.7 Flash10034
Kimi K210157
GLM 4.7 FlashX01023
MiniMax M2.511046

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct32 labels7
Paraphrase21 labels7
Comparative31 labels17not counted in share
Budget-constrained23 labels1
Scale-constrained17 labels3
Negative30 labels2not counted in share
First choiceAlternativeMentionNegative154 labels in all, every segment counted; 18 of the 37 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The category's original heavyweight and most established enterprise player ... Employee adoption across an enterprise stack → WalkMe” DeepSeek V4 Flash · Digital adoption · comparative prompt · first choice
“WalkMe — The Enterprise Standard ... Best for: Large enterprises with complex, multi-application environments” Kimi K2 · Digital adoption · comparative prompt · first choice
“WalkMe remains the market-leader for large, multi-app enterprises, especially where SAP integration is critical.” MiniMax M2.5 · Digital adoption · comparative prompt · first choice
“1. WalkMe ⭐⭐⭐⭐⭐ - Best for: Large enterprises managing complex, multi-app workflows” Mistral Small · Digital adoption · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“WalkMe — Highest Risk for Most Organizations ... carry the highest risk profiles for cost overruns, implementation failures, and vendor lock-in” Kimi K2 · Digital adoption · negative prompt · hard negative
“Enterprise platforms (WalkMe, Whatfix, Pendo): Quote-only, typically $10,000+/year \u2014 not suitable for limited budgets” MiniMax M2.5 · Digital adoption · budget prompt · hard negative
“WalkMe Major concerns: ... High total cost of ownership: Often 2-3x more expensive than competitors” GLM 4.7 FlashX · Digital adoption · negative prompt · hard negative
“you will want to avoid heavy enterprise Digital Adoption Platforms (DAPs) like WalkMe, Whatfix, and Pendo” Gemini 3.5 Flash · Digital adoption · budget prompt · hard negative

Named alongside

The products named in the same answers as WalkMe, over the 154 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WalkMe was named but was not.
ProductSame answerTook the first choice insteadHead to head
Whatfix139 of 15415Not in the top three
Pendo128 of 1549Not in the top three
Userpilot91 of 15420Not in the top three
Appcues87 of 1547Not in the top three
UserGuiding69 of 15428Not in the top three
Apty67 of 1545Not in the top three
Userlane42 of 1542Not in the top three
Tango40 of 1543Not in the top three
Userflow28 of 1546Not in the top three
Chameleon27 of 1540Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named WalkMe. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 30 of the 154 answers that named WalkMe and are not a share of its labels.

Domains cited

userpilot.com20
whatfix.com18
guideflow.com14
gartner.com13
walkme.comYour site13
appcues.com11
g2.com11
learn.g2.com10
vividminds.ai10
pendo.io9

116 of the 129 domain citations in answers naming WalkMe came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as WalkMe

What the judge wrote, as written, with how often. The vendor table decides that these count as WalkMe; a claim can dispute any of them.
WalkMe (by SAP) 1

The company

WalkMe.
Website
walkme.com
Headquarters
San Francisco, Israel
Founded
2012

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when WalkMe's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as WalkMe, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at walkme.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.