GTM AI Index
Index Vendors › Userlane · September 2026 Edition
1 category · Ranked

Userlane

42Judge labels
2First choices
8Negative labels
11 of 12Models named it
1Category
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
2% in Digital adoption for enterprise buyers
Rank 7 of 58 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 12% of its 16 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In digital adoption · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Userlane for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Digital adoption and onboardingCustomer2%7 of 5812%16accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Userlane yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Userlane across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash01001
Perplexity Sonar00101
Grok 4.1 Fast00101
Mistral Small01113
DeepSeek V4 Flash11002
Llama 4 Maverick00000
Qwen 3.7 Flash00101
Kimi K202114
GLM 4.7 FlashX02002
MiniMax M2.500101

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labelsNone
Paraphrase1 labelNone
Comparative14 labelsNone
Budget-constrained4 labels1
Scale-constrained5 labels1
Negative9 labelsNone
First choiceAlternativeMentionNegative42 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Whatfix, Userlane, or Apty frequently offer the best balance of enterprise-grade capabilities, faster deployment, and more manageable TCO at your scale.” DeepSeek V4 Flash · Digital adoption · scale prompt · first choice
“*Top Mid-Market Contenders:* Whatfix, Spekit, Userlane, or Tango” Gemini 3.5 Flash · Digital adoption · scale prompt · alternative
“Simpler deployment, good visibility across software portfolio” Kimi K2 · Digital adoption · negative prompt · alternative
“5. Userlane — *Best for Automated Step-by-Step Guidance*” Kimi K2 · Digital adoption · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms Requiring Significant Caution ... Userlane ... guides breaking after software updates” Mistral Small · Digital adoption · negative prompt · soft negative
“WalkMe, Whatfix, Userlane, and Spekit are quote-only with no published pricing” Kimi K2 · Digital adoption · budget prompt · soft negative

Named alongside

The products named in the same answers as Userlane, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Userlane was named but was not.
ProductSame answerTook the first choice insteadHead to head
WalkMe42 of 4213Not in the top three
Whatfix42 of 4211Not in the top three
Pendo40 of 426Not in the top three
Apty30 of 422Not in the top three
Userpilot28 of 423Not in the top three
Appcues27 of 420Not in the top three
UserGuiding21 of 424Not in the top three
Spekit15 of 420Not in the top three
Tango12 of 421Not in the top three
Chameleon11 of 420Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Userlane. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 42 answers that named Userlane and are not a share of its labels.

Domains cited

lemonlearning.com3
userpilot.com3
whatfix.com3
appcues.com2
apty.ai2
gartner.com2
guideflow.com2
tango.ai2
vividminds.ai2
assimasolutions.com1

Twenty-two of the twenty-two domain citations in answers naming Userlane came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Userlane's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Userlane, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at userlane.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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