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GTM AI Index
Index › Products › Userlane · October 2026 Edition
1 category · Ranked

Userlane

39Judge labels
5First choices
4Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
7% in Digital adoption for enterprise buyers
Rank 9 of 45 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 7% of its 15 labels there were negative.
What the models named instead of Userlane →
By buyer segmentRead the same way at every buyer size.
In digital adoption · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Userlane for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Digital adoption and onboardingCustomer2%9 of 457%15accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Userlane held within the floor in its one category: no change cleared 11 points.

Best category · Digital adoption · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 44 → 39 of 42
Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 7 → 10 of 45
Enterprise▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 2% in September 2026
Inside the floor by 7 pointsRank 6 → 4 of 29

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Digital adoption2%2%=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 7 → 9 of 45

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Userlane across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash11002
Perplexity Sonar00000
Grok 4.2001102
Mistral Small00101
DeepSeek V4 Flash02002
Llama 4 Maverick00000
Qwen 3.7 Flash01001
Kimi K201012
GLM 4.7 FlashX00101
MiniMax M2.501001
GPT-6 Luna00101
Muse Glimmer 30B02002

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labels1
Paraphrase0 labelsNone
Comparative12 labelsNone
Budget-constrained7 labels3
Scale-constrained6 labels1
Negative7 labelsNone
First choiceAlternativeMentionNegative39 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Userlane and Lemon Learning are great for cost-effective HR/ERP rollouts.” Gemini 3.5 Flash · Digital adoption · scale prompt · first choice
“WalkMe / Whatfix / Userlane for broader employee digital adoption and multi-app governance” Muse Glimmer 30B · Digital adoption · scale prompt · alternative
“…have a mid-size company and want simple interactive tours for employees | Userlane” MiniMax M2.5 · Digital adoption · comparative prompt · alternative
“Choose Userlane if change management and employee onboarding automation are key” Kimi K2 · Digital adoption · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Narrower feature set; less ecosystem integration” Kimi K2 · Digital adoption · negative prompt · soft negative

Named alongside

The products named in the same answers as Userlane, over the 39 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Userlane was named but was not.
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ProductSame answerTook the first choice insteadHead to head
WalkMe37 of 3911Not among the top eight
Apty20 of 390Not among the top eight
Spekit8 of 390Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Userlane. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 39 answers that named Userlane and are not a share of its labels.

Domains cited

apty.ai30
whatfix.com26
userpilot.com21
guideflow.com20
learn.g2.com18
gartner.com16
appcues.com15
chameleon.io15
g2.com14
pendo.io14

189 of the 189 domain citations in answers naming Userlane came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

userlane.com is not in Google's top ten for any of the category's searches. In the answers, Userlane takes 2% of first choices and Userpilot takes 30%.
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In search

Google, US estimates
Position for “digital adoption platform”
–
not in the top ten
Position for “best digital adoption platform”
–
not in the top ten
Searches for its name, Google
210 a month (“userlane”)
AI search demand for its name, est.
2 a month
Organic visits to its site
about 327 a month
Searches its site ranks for
102 · 2 in the top three
Sites linking to it
1,676
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
2%
rank 9 of 45 in digital adoption
Segment leader
30%
Userpilot
First choices
5 across its categories
Named in
39 answers
Its own site cited
in 39 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on userlane.com
427
subdomains included
Content
89
counted in the table below
Documentation
299
Product · Integration
1 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog6972026-09-21CRM
Case study902024-05-27
Glossary or explainer402026-06-23
Comparison312026-08-11
Template or tool3undated
News or press1undated
How it is countedHide how it is counted

Every page userlane.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Follow Userlane

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Userlane is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Software Adoption Platform for Regulated Industries
For
healthcare, financial services, manufacturing, pharma, and other regulated industries
Price stated
Application-based Pricing: Fixed annual fee per application. Consumption-based pricing: Usage-based pricing with unlimited applications. userlane.com/pricing
Certifications
ISO 27001 certifiedGDPR compliantISO 27001
Hosting
regional residency options available
Customers named
Dutch Flower GroupAGCOOBISpring Venture GroupRenolitForvia HellaBayernLBDrucker + Falk
Not stated on the pages read
Starting price, free plan or trial, integrations

What Userlane's own pages state, read October 5, 2026: userlane.com, userlane.com, userlane.com/pricing, userlane.com/solutions, userlane.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Userlane's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Userlane, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Userlane by email, built from the raw record of the edition. It shows:

  • where Userlane is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Userlane, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at userlane.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.