AI Indexes
GTM AI Index
Index › GTM data and infrastructure › Web analytics › Google Analytics 4 vs Amplitude
Web analytics · October 2026 Edition

Google Analytics 4 vs Amplitude

Twelve of fourteen models named Google Analytics 4 first on the direct prompt; zero named Amplitude. Both were named by all fourteen models and Google Analytics 4 carries 80 labels and Amplitude 35, so the shares are not directly comparable.

Google Analytics 4

criticized default

By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.

Amplitude

accepted challenger

United States. Named in nine categories this edition.

First-choice share57%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate25%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 14; printed, not drawn.
Labels8035A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Analytics 4 reading right to left. Rank and label count are printed, not drawn.Mixpanel was named alongside these two in nine of the fourteen direct answers. Google Analytics 4 vs Mixpanel · Google Analytics 4 vs Dealfront · Google Analytics 4 vs Microsoft Clarity

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the web analytics page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google Analytics 4First choices, of fourteen modelsAmplitude
Direct1201 against Google Analytics 4
Paraphrase711 against Google Analytics 4
Comparative100
Budget-constrained140
Scale-constrained143 against Google Analytics 4
Negative1013 against Google Analytics 4 · 2 against Amplitude
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Google Analytics 4 and Amplitude were named in the same answer 126 times, of the 520 answers naming Google Analytics 4 and the 287 naming Amplitude. In those answers Amplitude took the first choice thirteen times and Google Analytics 4 forty.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Google Analytics 4 and Amplitude stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Google Analytics 4 Amplitude first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Analytics 4 on the left and Amplitude on the right.

The direct prompt

The plain question, one answer per model, grouped by where Google Analytics 4 and Amplitude stood in it.

Google Analytics 4 first, Amplitude an alternative

12 of 14 modelsAmplitude was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Google Analytics 4 alternatives: Coffee, Microsoft Clarity, Mixpanel, PostHog
GPT-5.4 miniGoogle Analytics 4 alternatives: Matomo, Piwik PRO
Perplexity SonarGoogle Analytics 4 alternatives: HubSpot Marketing Hub, Matomo, Piwik PRO, Similarweb
Grok 4.1 FastGoogle Analytics 4 alternatives: Amplitude, Mixpanel
Mistral SmallGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
DeepSeek V4 FlashGoogle Analytics 4 alternatives: Amplitude, Dreamdata, Factors.ai, Fathom, Matomo, Mixpanel, Piwik PRO, Plausible Analytics, Sona
Llama 4 MaverickGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
Kimi K2BigQuery, Google Analytics 4 alternatives: Amplitude, Attribution, Mixpanel, Ruler Analytics
GLM 4.7 FlashXGoogle Analytics 4 alternatives: Adobe Marketo Measure, Dreamdata, Matomo, Ruler Analytics
MiniMax M2.5BigQuery, Google Analytics 4, Mixpanel alternatives: Amplitude, Heap, Matomo
GPT-6 LunaGoogle Analytics 4, PostHog alternatives: Amplitude, Matomo
Muse Glimmer 30BGoogle Analytics 4 alternatives: Amplitude, BigQuery, Dealfront, Matomo, Mixpanel, Piwik PRO, PostHog, Similarweb, Sona, ZoomInfo WebSights

Neither was the first choice, one was named

1 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Qwen 3.7 FlashDealfront, Sona alternatives: Amplitude, Google Analytics 4, Matomo, Mixpanel, Piwik PRO

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashFactors.ai alternatives: Dealfront, Dreamdata, Fathom Analytics, HockeyStack, HubSpot Marketing Hub, Plausible Analytics

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Analytics 4 leads by fifty-two points.
Google Analytics 452%#1 of 13
Amplitude0%#12 of 13
The full small business standing →
Mid-marketThe figures above
Google Analytics 4 leads by forty-eight points.
Google Analytics 457%#1 of 14
Amplitude8%#2 of 14
The full mid-market standing →
Enterprise
Google Analytics 4 leads by ten points.
Google Analytics 410%#3 of 11
Amplitude0%#7 of 11
The full enterprise standing →

What the models said about Google Analytics 4

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.

“the main one to scrutinize is Google Analytics 4 (GA4), especially in privacy-regulated environments, because multiple sources flag GDPR, data-transfer, and consent issues” Perplexity Sonar · negative prompt · hard negative
“Be cautious primarily with Google Analytics (GA4 and legacy versions), as it faces the most significant privacy, compliance, and reliability issues” Grok 4.1 Fast · negative prompt · hard negative
“Google Analytics 4 (GA4) - Avoid if you need sub-user-level data exports for ML models, require HIPAA compliance, operate in China” Llama 4 Maverick · negative prompt · hard negative
“The best web analytics platform for a company with a limited budget is Google Analytics 4, as it provides comprehensive tracking with predictive insights at zero cost.” Llama 4 Maverick · budget prompt · first choice
“The default, free industry standard... incredibly powerful and free, but it has a notoriously steep learning curve and a complex interface.” Gemini 3.5 Flash · comparative prompt · first choice

What the models said about Amplitude

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Product analytics tools like Amplitude, Mixpanel, and Heap are better for funnels, retention, and feature adoption, but they are not ideal substitutes for traditional website analytics.” Perplexity Sonar · negative prompt · soft negative
“Amplitude: "Most sophisticated behavioral analysis for mature organizations with 500+ employees and dedicated analytics engineering resources"” Kimi K2 · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.