Web analytics · October 2026 Edition
Google Analytics 4 vs Matomo
Twelve of fourteen models named Google Analytics 4 first on the direct prompt; zero named Matomo. Both were named by all fourteen models and Google Analytics 4 carries 80 labels and Matomo 54, so the shares are not directly comparable.
By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.
New Zealand, founded 2007. Named in seven categories this edition.
First-choice share57%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate25%4%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 14; printed, not drawn.
Labels8054A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Analytics 4 reading right to left. Rank and label count are printed, not drawn.Mixpanel was named alongside these two in nine of the fourteen direct answers. Google Analytics 4 vs Amplitude · Google Analytics 4 vs Mixpanel · Google Analytics 4 vs Dealfront
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the web analytics page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google Analytics 4First choices, of fourteen modelsMatomo
Direct1201 against Google Analytics 4
Paraphrase711 against Google Analytics 4
Comparative101
Budget-constrained140
Scale-constrained103 against Google Analytics 4
Negative1613 against Google Analytics 4 · 2 against Matomo
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the October 2026 Edition, Google Analytics 4 and Matomo were named in the same answer 157 times, of the 520 answers naming Google Analytics 4 and the 185 naming Matomo. In those answers Matomo took the first choice twelve times and Google Analytics 4 seventy.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Google Analytics 4 and Matomo stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | | |
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | | ||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | | |
Google Analytics 4 Matomo first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Analytics 4 on the left and Matomo on the right.The direct prompt
The plain question, one answer per model, grouped by where Google Analytics 4 and Matomo stood in it.
Google Analytics 4 first, Matomo an alternative
12 of 14 modelsMatomo was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Google Analytics 4 alternatives: Coffee, Microsoft Clarity, Mixpanel, PostHog
GPT-5.4 miniGoogle Analytics 4 alternatives: Matomo, Piwik PRO
Perplexity SonarGoogle Analytics 4 alternatives: HubSpot Marketing Hub, Matomo, Piwik PRO, Similarweb
Grok 4.1 FastGoogle Analytics 4 alternatives: Amplitude, Mixpanel
Mistral SmallGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
DeepSeek V4 FlashGoogle Analytics 4 alternatives: Amplitude, Dreamdata, Factors.ai, Fathom, Matomo, Mixpanel, Piwik PRO, Plausible Analytics, Sona
Llama 4 MaverickGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
Kimi K2BigQuery, Google Analytics 4 alternatives: Amplitude, Attribution, Mixpanel, Ruler Analytics
GLM 4.7 FlashXGoogle Analytics 4 alternatives: Adobe Marketo Measure, Dreamdata, Matomo, Ruler Analytics
MiniMax M2.5BigQuery, Google Analytics 4, Mixpanel alternatives: Amplitude, Heap, Matomo
GPT-6 LunaGoogle Analytics 4, PostHog alternatives: Amplitude, Matomo
Muse Glimmer 30BGoogle Analytics 4 alternatives: Amplitude, BigQuery, Dealfront, Matomo, Mixpanel, Piwik PRO, PostHog, Similarweb, Sona, ZoomInfo WebSights
Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Qwen 3.7 FlashDealfront, Sona alternatives: Amplitude, Google Analytics 4, Matomo, Mixpanel, Piwik PRO
Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Gemini 3.5 FlashFactors.ai alternatives: Dealfront, Dreamdata, Fathom Analytics, HockeyStack, HubSpot Marketing Hub, Plausible Analytics
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Analytics 4 leads by fifty-one points.
Google Analytics 452%#1 of 13Matomo2%#4 of 13Mid-marketThe figures above
Google Analytics 4 leads by fifty-five points.
Google Analytics 457%#1 of 14Matomo2%#7 of 14Enterprise
Google Analytics 4 leads by eight points.
Google Analytics 410%#3 of 11Matomo2%#6 of 11What the models said about Google Analytics 4
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“the main one to scrutinize is Google Analytics 4 (GA4), especially in privacy-regulated environments, because multiple sources flag GDPR, data-transfer, and consent issues” Perplexity Sonar · negative prompt · hard negative
“Be cautious primarily with Google Analytics (GA4 and legacy versions), as it faces the most significant privacy, compliance, and reliability issues” Grok 4.1 Fast · negative prompt · hard negative
“Google Analytics 4 (GA4) - Avoid if you need sub-user-level data exports for ML models, require HIPAA compliance, operate in China” Llama 4 Maverick · negative prompt · hard negative
“The best web analytics platform for a company with a limited budget is Google Analytics 4, as it provides comprehensive tracking with predictive insights at zero cost.” Llama 4 Maverick · budget prompt · first choice
“The default, free industry standard... incredibly powerful and free, but it has a notoriously steep learning curve and a complex interface.” Gemini 3.5 Flash · comparative prompt · first choice
What the models said about Matomo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Self-Hosted Matomo - SECURITY VULNERABILITIES ... 126GB database allegedly sold on cybercrime forum” Kimi K2 · negative prompt · soft negative
“Verdict: Avoid the Self-Hosted Version in Europe” Qwen 3.7 Flash · negative prompt · soft negative
“privacy-focused / self-hosted alternatives such as Matomo, Fathom Analytics, Plausible and similar cookieless trackers are the ones repeatedly highlighted for 100% data ownership” Muse Glimmer 30B · negative prompt · first choice
“Safer alternatives (privacy-focused, often cookieless, self-hostable, EU-compliant): Matomo (open-source, full data ownership)” Grok 4.1 Fast · negative prompt · first choice
“Examples include platforms like Matomo, Fathom, Plausible, and others that prioritize privacy by design.” MiniMax M2.5 · negative prompt · first choice
Also compared
Google Analytics 4 vs AmplitudeGoogle Analytics 4 vs MixpanelGoogle Analytics 4 vs DealfrontGoogle Analytics 4 vs Microsoft ClarityGoogle Analytics 4 vs HubSpot Marketing HubGoogle Analytics 4 vs PostHogAmplitude vs MatomoMixpanel vs MatomoDealfront vs MatomoMicrosoft Clarity vs MatomoHubSpot Marketing Hub vs MatomoMatomo vs PostHogAll twenty-eight head-to-head pages and the full web analytics standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.