Every category where a model named Fathom Analytics for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Web analytics	GTM data and infrastructure	0%	18 of 91	0%	7	under 10 labels · led by Google Analytics 4 at 57%

Movement

This is the first edition on this tier, so no move can be computed for Fathom Analytics yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Fathom Analytics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	2	0	2
Perplexity Sonar	0	0	0	0
Grok 4.20	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	1	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase1 labelNone

Comparative11 labels6not counted in share

Budget-constrained5 labelsNone

Scale-constrained1 labelNone

Negative7 labels4not counted in share

First choiceAlternativeMentionNegative29 labels in all, every segment counted; 0 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“privacy-focused / self-hosted alternatives such as Matomo, Fathom Analytics, Plausible and similar cookieless trackers are the ones repeatedly highlighted for 100% data ownership” Muse Glimmer 30B · Web analytics · negative prompt · first choice

“Best for: B2B companies looking for a lightweight, cookieless alternative to Google Analytics.” Gemini 3.5 Flash · Web analytics · direct prompt · alternative

“Minimalist, lightweight scripts that focus on clean, easy-to-read dashboards.” Gemini 3.5 Flash · Web analytics · comparative prompt · alternative

“Fathom starts at $15/mo for 100,000 pageviews and 50 sites included.” Muse Glimmer 30B · Web analytics · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Fathom Analytics, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fathom Analytics was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Google Analytics 428 of 2911Not among the top eight

Plausible Analytics28 of 296Not among the top eight

Matomo20 of 290Not among the top eight

Mixpanel13 of 291Not among the top eight

Amplitude11 of 290Not among the top eight

Hotjar11 of 290Not among the top eight

Adobe Analytics9 of 290Not among the top eight

PostHog6 of 291Not among the top eight

Clicky6 of 290Not among the top eight

Microsoft Clarity6 of 290Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Fathom Analytics. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 25 of the 29 answers that named Fathom Analytics and are not a share of its labels.

Domains cited

linkedin.com14

amplitude.com12

crazyegg.com11

matomo.org10

spiceworks.com9

bootstrap.build8

vucense.com8

improvado.io7

similarweb.com7

plerdy.com6

Ninety-two of the ninety-two domain citations in answers naming Fathom Analytics came from somebody else's page.

Pages cited

linkedin.com/pulse/best-web-analytics-tools-rajesh-kumar-d89sc14

crazyegg.com/blog/web-analytics-tools11

bootstrap.build/articles/best-web-analytics-tools8

spiceworks.com/soft-tech/web-analytics-tools8

vucense.com/privacy-sovereignty/digital-independence/privacy-analytics-alternatives-ga4-pl8

amplitude.com/compare/best-google-analytics-alternatives6

amplitude.com/compare/best-web-analytics-tools6

Pages are listed as the models cited them.

Search and answers

fathom.video is not in Google's top ten for any of the category's searches. In the answers, Fathom Analytics takes 0% of first choices and Google Analytics 4 takes 57%.

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In search

Google, US estimates

Position for “web analytics platform”

–

not in the top ten

Position for “best web analytics platform”

–

not in the top ten

Searches for its name, Google: 880 a month (“fathom analytics”)
AI search demand for its name, est.: 7 a month
Organic visits to its site: about 5,904 a month
Searches its site ranks for: 228 · 117 in the top three
Sites linking to it: 5,265
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

1 ads · 1 text · 0 shown in the last 30 days

First shown July 2026, as Qian Kai, verified. Ads started 2025-10 to 2026-09: 1 in the year.

On Google's pages: 1

In answers

This edition

Share of first choices

rank 18 of 91 in web analytics

Segment leader

57%

Google Analytics 4

First choices: 0 across its categories
Named in: 29 answers
Its own site cited: in 25 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on fathom.video

subdomains included

Content

counted in the table below

Documentation

Product · Integration

4 · 32

Kind	Pages	Last 90 days	Latest
Comparison	10	undated
Case study	3	undated
Glossary or explainer	3	3	2026-09-04
Blog	1	undated

Most recent

2026-09-04Team productivity software glossary or explainer
2026-08-20Meeting minutes glossary or explainer
2026-07-17Bot free note taker glossary or explainer

How it is countedHide how it is counted

Every page fathom.video exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Follow Fathom Analytics

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Fathom Analytics is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: AI notetaking that is out of this world
fathom.video
For: Whether you’re a team of 1 or 1,000
fathom.video
Price stated: Free for individuals, with AI-powered CRM updates for teams. fathom.video
Free plan or trial: Free for individuals fathom.video
Certifications: SOC 2 Type IIGDPRHIPAA CompliantSSO / SCIMHIPAACCPA
Hosting: USA
Not stated on the pages read: Starting price, integrations, customers

What Fathom Analytics's own pages state, read October 5, 2026: fathom.video, trust.fathom.video. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fathom Analytics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fathom Analytics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Fathom Analytics by email, built from the raw record of the edition. It shows:

where Fathom Analytics is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Fathom Analytics, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.