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GTM AI Index
Index › Products › Microsoft Clarity › Alternatives · October 2026 Edition
Two categories · what the models named instead

Alternatives to Microsoft Clarity, as AI models named them

In the October 2026 Edition, 361 of the 504 answers collected in the two categories where Microsoft Clarity holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 361 answers that did not name Microsoft Clarity, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Session replay and heatmaps

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Microsoft Clarity is not its first choice or an alternative in it.
Small businessMicrosoft Clarity is #1 of 10 here at 70% of first choices, 69 labels.

Twenty-one of the eighty-four answers did not name Microsoft Clarity; it was the first choice in fifty-eight. The first choices in those twenty-one answers, thirteen products in all, the eight most named:

5 more in the record.The full small business standing →
Mid-marketMicrosoft Clarity is #1 of 10 here at 33% of first choices, 59 labels.

Forty-four of the eighty-four answers did not name Microsoft Clarity; it was the first choice in twenty-eight. The first choices in those forty-four answers, eighteen products in all, the eight most named:

10 more in the record.The full mid-market standing →
EnterpriseMicrosoft Clarity is #4 of 12 here at 9% of first choices, 38 labels.

Seventy-three of the eighty-four answers did not name Microsoft Clarity; it was the first choice in five. The first choices in those seventy-three answers, fifteen products in all, the eight most named:

7 more in the record.The full enterprise standing →

Web analytics

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Microsoft Clarity is not its first choice or an alternative in it.
Small businessMicrosoft Clarity is #6 of 13 here at 2% of first choices, 19 labels.

Sixty-eight of the eighty-four answers did not name Microsoft Clarity; it was the first choice in one. The first choices in those sixty-eight answers, fourteen products in all, the eight most named:

6 more in the record.The full small business standing →
Mid-marketMicrosoft Clarity is #5 of 14 here at 3% of first choices, 19 labels.

Seventy-one of the eighty-four answers did not name Microsoft Clarity; it was the first choice in two. The first choices in those seventy-one answers, sixteen products in all, the eight most named:

8 more in the record.The full mid-market standing →
EnterpriseMicrosoft Clarity holds 3 labels here, under the 10-label cutoff, so it is unranked.

Eighty-four of the eighty-four answers did not name Microsoft Clarity; it was the first choice in zero. The first choices in those eighty-four answers, fourteen products in all, the eight most named:

6 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Microsoft Clarity neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Microsoft Clarity only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Microsoft Clarity's side.

Every answer and every label behind these figures is in the record, sent on request. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Microsoft Clarity was named by a model, not endorsed by anyone.