Hotjar vs Fullstory
Five of fourteen models named Hotjar first on the direct prompt; two named Fullstory. Both were named by all fourteen models and Hotjar carries 62 labels and Fullstory 53, so the shares are not directly comparable.
By Contentsquare, Paris, France, founded 2008. Named in nine categories this edition.
Named in four categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the session replay and heatmaps page.
By framing
HotjarFirst choices, of fourteen modelsFullstory
Across every category in the October 2026 Edition, Hotjar and Fullstory were named in the same answer 134 times, of the 337 answers naming Hotjar and the 238 naming Fullstory. In those answers Fullstory took the first choice twenty-four times and Hotjar fourteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | | |
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | | |
Hotjar Fullstory first choice named as an alternative argued againstblank: not namedEach cell is one answer, Hotjar on the left and Fullstory on the right.The direct prompt
Hotjar first, Fullstory an alternative
5 of 14 modelsFullstory was named in the answer but not as the choice, or not at all.Fullstory first, Hotjar an alternative
2 of 14 modelsHotjar was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Fullstory28%#1 of 12Hotjar2%#9 of 12What the models said about Hotjar
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Hotjar was merged into Contentsquare on 1 July 2025; ... By default Hotjar starts session recording as soon as the script loads, which means it can capture visitor activity before consent is given.” Muse Glimmer 30B · negative prompt · hard negative
“Tools to Avoid or Use with Extreme Caution... Hotjar: Most popular heatmap tool, but criticized for capturing more PII than expected” Grok 4.1 Fast · negative prompt · hard negative
“Collects more personal data than most teams realize; has faced significant legal challenges; default settings may not adequately mask PII” Kimi K2 · negative prompt · hard negative
“Pick heatmap-first tools like Hotjar or Clarity if you mainly want quick UX insights and broad behavior patterns.” Perplexity Sonar · comparative prompt · first choice
“Best for: Beginners and small-to-mid-sized teams doing user experience research ... Strength: Fastest setup, easiest to use” DeepSeek V4 Flash · comparative prompt · first choice
“Very popular for UX research and product teams... Strong on heatmaps, recordings/session replay, surveys, and feedback” GPT-5.4 mini · comparative prompt · first choice
What the models said about Fullstory
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Captures enormous amounts of data; privacy and compliance concerns under GDPR/CCPA; may collect more data than teams can realistically act on” Kimi K2 · negative prompt · hard negative
“Skip FullStory/Quantum Metric: While excellent, these tools are generally priced for large enterprises” Qwen 3.7 Flash · direct prompt · hard negative
“If you need high-fidelity replay + search/queryable session intelligence and SOC2-grade compliance: FullStory.” Muse Glimmer 30B · direct prompt · first choice
“FullStory and PostHog mask all text by default ... the "mask by default" approach is significantly safer” Claude Haiku 4.5 · negative prompt · first choice
“Go with FullStory or Contentsquare for deep session replay and journey analytics.” GLM 4.7 FlashX · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.