GTM AI Index
Index Products Fullstory › Alternatives · September 2026 Edition
Two categories · what the models named instead

Alternatives to Fullstory, as AI models named them

In the September 2026 Edition, 402 of the 432 answers collected in the two categories where Fullstory holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 402 answers that did not name Fullstory, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Customer intelligence and data science

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Fullstory is not its first choice or an alternative in it.
Small businessFullstory holds 6 labels here, under the 10-label cutoff, so it is unranked.

Sixty-nine of the seventy-two answers did not name Fullstory; it was the first choice in zero. The first choices in those sixty-nine answers, nineteen products in all, the eight most named:

11 more in the record.The full small business standing →
Mid-marketFullstory is #7 of 14 here at 2% of first choices, 14 labels.

Sixty-four of the seventy-two answers did not name Fullstory; it was the first choice in two. The first choices in those sixty-four answers, thirty products in all, the eight most named:

22 more in the record.The full mid-market standing →
EnterpriseFullstory holds 7 labels here, under the 10-label cutoff, so it is unranked.

Sixty-seven of the seventy-two answers did not name Fullstory; it was the first choice in zero. The first choices in those sixty-seven answers, twenty-four products in all, the eight most named:

16 more in the record.The full enterprise standing →

Product analytics

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Fullstory is not its first choice or an alternative in it.
Small businessFullstory is #8 of 8 here at 0% of first choices, 16 labels.

Seventy of the seventy-two answers did not name Fullstory; it was the first choice in zero. The first choices in those seventy answers, seven products in all:

PostHog33 of 70
Mixpanel30 of 70
Amplitude5 of 70
Pendo3 of 70
Heap2 of 70
Statsig1 of 70
The full small business standing →
Mid-marketFullstory is #7 of 8 here at 0% of first choices, 14 labels.

Sixty-six of the seventy-two answers did not name Fullstory; it was the first choice in zero. The first choices in those sixty-six answers, ten products in all, the eight most named:

Amplitude16 of 66
Mixpanel13 of 66
PostHog12 of 66
Pendo5 of 66
Countly1 of 66
LogRocket1 of 66
2 more in the record.The full mid-market standing →
EnterpriseFullstory is #7 of 9 here at 0% of first choices, 21 labels.

Sixty-six of the seventy-two answers did not name Fullstory; it was the first choice in zero. The first choices in those sixty-six answers, nine products in all, the eight most named:

Amplitude32 of 66
Pendo16 of 66
Mixpanel5 of 66
PostHog2 of 66
Heap1 of 66
Klaritics1 of 66
NetSpring1 of 66
1 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Fullstory neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Fullstory only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Fullstory's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Fullstory was named by a model, not endorsed by anyone.