GTM AI Index
Index Vendors Mixpanel › Alternatives · September 2026 Edition
Two categories · what the models named instead

Alternatives to Mixpanel, as AI models named them

In the September 2026 Edition, 221 of the 432 answers collected in the two categories where Mixpanel holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 221 answers that did not name Mixpanel, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Product analytics

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Mixpanel is not its first choice or an alternative in it.
Small businessMixpanel is #2 of 8 here at 34% of first choices, 64 labels.

Twenty-two of the seventy-two answers did not name Mixpanel; it was the first choice in thirty. The first choices in those twenty-two answers, three products in all:

The full small business standing →
Mid-marketMixpanel is #2 of 8 here at 28% of first choices, 60 labels.

Thirty of the seventy-two answers did not name Mixpanel; it was the first choice in fourteen. The first choices in those thirty answers, eight products in all:

The full mid-market standing →
EnterpriseMixpanel is #3 of 9 here at 8% of first choices, 60 labels.

Thirty-five of the seventy-two answers did not name Mixpanel; it was the first choice in six. The first choices in those thirty-five answers, five products in all:

The full enterprise standing →

Customer intelligence and data science

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Mixpanel is not its first choice or an alternative in it.
Small businessMixpanel is #3 of 10 here at 12% of first choices, 48 labels.

Thirty-four of the seventy-two answers did not name Mixpanel; it was the first choice in seventeen. The first choices in those thirty-four answers, sixteen products in all, the eight most named:

8 more in the record.The full small business standing →
Mid-marketMixpanel is #5 of 14 here at 4% of first choices, 43 labels.

Forty-six of the seventy-two answers did not name Mixpanel; it was the first choice in six. The first choices in those forty-six answers, twenty products in all, the eight most named:

12 more in the record.The full mid-market standing →
EnterpriseMixpanel is #6 of 14 here at 2% of first choices, 37 labels.

Fifty-four of the seventy-two answers did not name Mixpanel; it was the first choice in three. The first choices in those fifty-four answers, seventeen products in all, the eight most named:

9 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Mixpanel neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Mixpanel only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Mixpanel's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Mixpanel was named by a model, not endorsed by anyone.