Small business=heldSince September 2026: 6% → 7%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 6% in September 2026
Inside the floor by 11 pointsRank 5 → 4 of 87
HubSpot · 5 categories · RankedHubSpot Operations Hub
66Judge labels
3First choices
7Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
6% in CRM data quality for small business buyers
Rank 15 of 99 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 10% of its 21 labels there were negative.
What the models named instead of HubSpot Operations Hub →By buyer segmentRead the same way at every buyer size.
Small business5 of 96
6%23 labels
accepted challenger
Mid-market15 of 99
0%21 labels
accepted challenger
Enterprise71 of 103
0%1 label
under the label threshold
In crm data quality · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named HubSpot Operations Hub for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| CRM data quality and deduplication | Revenue operations | 0% | 15 of 99 | 10% | 21 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Lead routing and management | Sales | 0% | 23 of 111 | 0% | 2 | under 10 labels · led by LeadAngel at 26% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer data platforms | GTM data and infrastructure | 0% | 36 of 61 | 0% | 1 | under 10 labels · led by Segment at 49% | newNew since September 2026: not ranked then, 0% now. |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 65 of 83 | 100% | 1 | under 10 labels · led by Hightouch at 40% | newNew since September 2026: not ranked then, 0% now. |
| Workflow automation and iPaaS | GTM data and infrastructure | 0% | 34 of 67 | 0% | 1 | under 10 labels · led by Workato at 28% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, HubSpot Operations Hub held within the floor in all five categories: no change cleared 11 points.
Best category · CRM data quality · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 18 → 14 of 90
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 81 → 65 of 93
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Lead routing | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 23 of 111 |
| CRM data quality | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 15 of 99 |
| CDP | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 36 of 61, unchanged |
| Warehouse & ETL | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 65 of 83, unchanged |
| Automation & iPaaS | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 34 of 67 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated HubSpot Operations Hub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated HubSpot Operations Hub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 3 | 0 | 0 | 3 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 1 | 0 | 2 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct14 labels1
Paraphrase8 labelsNone
Comparative11 labels1not counted in share
Budget-constrained19 labels2
Scale-constrained8 labelsNone
Negative6 labelsNone
First choiceAlternativeMentionNegative66 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“HubSpot's built-in AI duplicate management tool ... allows you to merge duplicates manually without paying for external tools” Gemini 3.5 Flash · CRM data quality · budget prompt · alternative
“HubSpot if you want a broader free/low-cost CRM stack and need built-in duplicate management” GPT-5.4 mini · CRM data quality · budget prompt · alternative
“HubSpot Operations Hub and Salesforce Duplicate Management offer basic deduplication features” Llama 4 Maverick · CRM data quality · direct prompt · alternative
“If you're already on HubSpot, this provides built-in lead routing and matching capabilities.” MiniMax M2.5 · Lead routing · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“it is not a full-featured reverse ETL solution for teams using multiple marketing or sales platforms” Mistral Small · Warehouse & ETL · negative prompt · soft negative
“While HubSpot has native duplicate tools, they are highly manual and exact-match-heavy.” Gemini 3.5 Flash · CRM data quality · direct prompt · soft negative
“Free/included with subscriptions but limited functionality compared to dedicated tools” Kimi K2 · CRM data quality · comparative prompt · soft negative
Named alongside
The products named in the same answers as HubSpot Operations Hub, over the 65 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Operations Hub was named but was not.ShowHide
Named alongside
The products named in the same answers as HubSpot Operations Hub, over the 65 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Operations Hub was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named HubSpot Operations Hub. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 62 of the 65 answers that named HubSpot Operations Hub and are not a share of its labels.
Domains cited
g2.com29
pipeline.zoominfo.com28
cleanlist.ai26
cognism.com19
prospeo.io17
insycle.com13
integrate.io12
checkthat.ai10
clearout.io10
itechguides.com9
173 of the 173 domain citations in answers naming HubSpot Operations Hub came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where HubSpot Operations Hub stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where HubSpot Operations Hub stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 260 a month (“hubspot operations hub”)
- AI search demand for its name, est.
- 20 a month
- Its own site
- It sits on HubSpot's site (hubspot.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 15 of 99 in CRM data quality
Segment leader
43%
Insycle
- First choices
- 3 across its categories
- Named in
- 65 answers
- Its own site cited
- in 62 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as HubSpot Operations Hub
What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot Operations Hub; a claim can dispute any of them.
HubSpot 9HubSpot Data Hub 3HubSpot Data Hub / Operations Hub 1HubSpot Native 1HubSpot Operations Hub Enterprise 1HubSpot's Duplicate Manager 1HubSpot's duplicate manager 1
Follow HubSpot Operations Hub
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
HubSpot is the company behind HubSpot Operations Hub.ShowHide
The company
HubSpot is the company behind HubSpot Operations Hub.
ShowHideOn record
Wikidata- Website
- hubspot.com
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Employees
- about 8,246 (2024)
- Ownership
- Public, HUBS on New York Stock Exchange
- Also from HubSpot
- HubSpot, HubSpot ABM, HubSpot AEO Grader, HubSpot AI, HubSpot Academy, HubSpot Ad Management, HubSpot Ads, HubSpot Ads Management and 77 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Operations Hub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Operations Hub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for HubSpot Operations Hub by email, built from the raw record of the edition. It shows:
- where HubSpot Operations Hub is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name HubSpot Operations Hub, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.