AI Indexes
GTM AI Index
Index › GTM data and infrastructure › Market intelligence › ZoomInfo vs AlphaSense
Market intelligence platforms · October 2026 Edition

ZoomInfo vs AlphaSense

Two of fourteen models named ZoomInfo first on the direct prompt; zero named AlphaSense. ZoomInfo was named by thirteen of the fourteen models and AlphaSense by fourteen and ZoomInfo carries 47 labels and AlphaSense 36, so the shares are not directly comparable.

ZoomInfo

criticized challenger

Vancouver, Washington, United States, founded 2000. Named in twenty-six categories this edition.

AlphaSense

accepted challenger

Named in two categories this edition.

First-choice share12%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate30%19%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#8A position in a field of 12; printed, not drawn.
Labels4736A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ZoomInfo reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in fourteen of the fourteen direct answers. Apollo.io vs ZoomInfo · Apollo.io vs AlphaSense · ZoomInfo vs Klue

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the market intelligence platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ZoomInfoFirst choices, of fourteen modelsAlphaSense
Direct202 against ZoomInfo · 1 against AlphaSense
Paraphrase511 against ZoomInfo
Comparative13
Budget-constrained004 against ZoomInfo · 4 against AlphaSense
Scale-constrained00
Negative017 against ZoomInfo · 2 against AlphaSense
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ZoomInfo and AlphaSense stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ZoomInfo AlphaSense first choice named as an alternative argued againstblank: not namedEach cell is one answer, ZoomInfo on the left and AlphaSense on the right.

The direct prompt

The plain question, one answer per model, grouped by where ZoomInfo and AlphaSense stood in it.

ZoomInfo first, AlphaSense an alternative

2 of 14 modelsAlphaSense was named in the answer but not as the choice, or not at all.
Perplexity SonarZoomInfo alternatives: Apollo.io, Crayon, Klue
GLM 4.7 FlashXZoomInfo alternatives: AlphaSense, Crayon, Klue, Similarweb

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Klue alternatives: Crayon, Improvado, ZoomInfo
Mistral SmallApollo.io, Klue alternatives: AlphaSense, Crayon, HockeyStack
DeepSeek V4 FlashCrayon alternatives: 6sense, AlphaSense, Klue, Kompyte, ZoomInfo
Llama 4 MaverickHG Insights alternatives: 6sense, AlphaSense, Bombora, Crayon, HubSpot Breeze Intelligence, Klue
Qwen 3.7 FlashCrayon, Klue alternatives: Crunchbase, Gong, ZoomInfo
Kimi K2Kompyte alternatives: Crayon, Klue, ZoomInfo
MiniMax M2.5HG Insights, HockeyStack alternatives: AlphaSense, Klue, ZoomInfo
Muse Glimmer 30BKlue alternatives: 6sense, Bombora, Crayon, HubSpot Marketing Hub, Semrush, ZoomInfo

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniCrayon alternatives: Contify, Klue
Gemini 3.5 FlashApollo.io, Klue alternatives: Cognism, Crayon, Demandbase, Kompyte, Semrush
Grok 4.1 FastApollo.io alternatives: Crayon, HubSpot Intelligence/Marketing Hub, Klue
GPT-6 LunaCrayon alternatives: Klue, Kompyte

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ZoomInfo leads by two points.
ZoomInfo2%#12 of 16
AlphaSense0%#15 of 16
The full small business standing →
Mid-marketThe figures above
ZoomInfo leads by ten points.
ZoomInfo12%#2 of 12
AlphaSense2%#8 of 12
The full mid-market standing →
Enterprise
ZoomInfo leads by eight points.
ZoomInfo25%#1 of 14
AlphaSense17%#2 of 14
The full enterprise standing →

What the models said about ZoomInfo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“High Caution: ZoomInfo ... frequent complaints of inaccurate/outdated contact data ... Best avoided if: You're a small team” Grok 4.1 Fast · negative prompt · hard negative

What the models said about AlphaSense

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Avoid enterprise-oriented platforms like Crayon, Klue, or AlphaSense” Perplexity Sonar · budget prompt · hard negative
“Avoid enterprise platforms — Klue, Crayon, AlphaSense, and ZoomInfo” Kimi K2 · budget prompt · hard negative
“Avoid These if Money is Tight: ... AlphaSense (~$12K–$50K+/year)” DeepSeek V4 Flash · budget prompt · hard negative
“Start with established players like AlphaSense, Euromonitor (Passport), or CB Insights that have institutional validation” Kimi K2 · negative prompt · first choice
“My default recommendation is AlphaSense if your team needs to understand markets, competitors, and companies” GPT-6 Luna · paraphrase prompt · first choice
“Choose AlphaSense if your team spends lots of time searching documents and synthesizing research.” GPT-5.4 mini · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.