Index › Products › Forrester · October 2026 Edition

1 category · Named, not ranked

Forrester

14Judge labels

1First choices

5Negative labels

8 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Forrester was named 3 times in Market intelligence, where Apollo.io led with 17%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business130 of 140

under the label threshold

Mid-market98 of 172

under the label threshold

Enterprise13 of 105

under the label threshold

In market intelligence · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Forrester for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Market intelligence platforms	GTM data and infrastructure	0%	98 of 172	33%	3	under 10 labels · led by Apollo.io at 17%

Movement

This is the first edition on this tier, so no move can be computed for Forrester yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Forrester across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	1	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase7 labels1

Comparative1 labelNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative14 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose G2 or Forrester if you want third-party market and vendor research” Perplexity Sonar · Market intelligence · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“The primary objection is not quality, but accessibility” Qwen 3.7 Flash · Market intelligence · negative prompt · soft negative

Named alongside

The products named in the same answers as Forrester, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Forrester was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Gartner12 of 142Not among the top eight

ZoomInfo8 of 144Not among the top eight

IDC7 of 140Not among the top eight

Qualtrics5 of 142Not among the top eight

CB Insights5 of 140Not among the top eight

Apollo.io4 of 141Not among the top eight

6sense4 of 140Not among the top eight

Crunchbase4 of 140Not among the top eight

PitchBook4 of 140Not among the top eight

AlphaSense3 of 142Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Forrester. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 14 answers that named Forrester and are not a share of its labels.

Domains cited

demandbase.com7

pipeline.zoominfo.com6

gitnux.org5

cleverx.com4

alpha-sense.com3

checkthat.ai3

explodingtopics.com3

gartner.com3

hginsights.com3

insightplatforms.com3

No domain is on file for Forrester, so its own site is not marked.

Pages cited

cleverx.com/blog/best-b2b-market-research-tools-compared-in-20264

demandbase.com/blog/b2b-data-vendors4

pipeline.zoominfo.com/sales/market-intelligence-tools4

demandbase.com/blog/market-intelligence-tools3

insightplatforms.com/top-tools-for-b2b-research3

pipeline.zoominfo.com/sales/company-research-tools3

apollo.io/insights/top-market-intelligence-tools2

blog.hubspot.com/marketing/market-research-tools-resources2

Pages are listed as the models cited them.

Search and answers

Where Forrester stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 9,900 a month (“forrester”)
AI search demand for its name, est.: 37,079 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 98 of 172 in market intelligence

Segment leader

17%

Apollo.io

First choices: 1 across its categories
Named in: 14 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Forrester

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Forrester's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Forrester, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Forrester by email, built from the raw record of the edition. It shows:

where Forrester is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Forrester, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.