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B2B intent data providers · October 2026 Edition

ZoomInfo vs 6sense

Two of fourteen models named ZoomInfo first on the direct prompt; two named 6sense. Both were named by all fourteen models and ZoomInfo carries 50 labels and 6sense 64, so the shares are not directly comparable.

ZoomInfo

criticized challenger

Vancouver, Washington, United States, founded 2000. Named in twenty-six categories this edition.

6sense

criticized challenger

Named in twenty-three categories this edition.

First-choice share7%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate36%41%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 13; printed, not drawn.
Labels5064A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ZoomInfo reading right to left. Rank and label count are printed, not drawn.Bombora was named alongside these two in ten of the fourteen direct answers. Apollo.io vs ZoomInfo · Apollo.io vs 6sense · Bombora vs ZoomInfo

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the B2B intent data providers page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ZoomInfoFirst choices, of fourteen models6sense
Direct221 against ZoomInfo · 5 against 6sense
Paraphrase213 against ZoomInfo · 3 against 6sense
Comparative04
Budget-constrained005 against ZoomInfo · 8 against 6sense
Scale-constrained001 against 6sense
Negative009 against ZoomInfo · 9 against 6sense
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, ZoomInfo and 6sense were named in the same answer 297 times, of the 914 answers naming ZoomInfo and the 711 naming 6sense. In those answers 6sense took the first choice twenty-eight times and ZoomInfo sixty.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ZoomInfo and 6sense stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ZoomInfo 6sense first choice named as an alternative argued againstblank: not namedEach cell is one answer, ZoomInfo on the left and 6sense on the right.

The direct prompt

The plain question, one answer per model, grouped by where ZoomInfo and 6sense stood in it.

ZoomInfo first, 6sense not the choice

2 of 14 models6sense was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashZoomInfo alternatives: Bombora, Cognism, Factors.ai, RB2B
Kimi K2Dealfront, ZoomInfo alternatives: Bombora, G2 Buyer Intent

6sense first, ZoomInfo not the choice

2 of 14 modelsZoomInfo was named in the answer but not as the choice, or not at all.
Perplexity Sonar6sense alternatives: Apollo.io, Dealfront, Demandbase
MiniMax M2.56sense alternatives: Bombora, Dealfront, Demandbase, G2 Buyer Intent, Prospeo, TrustRadius, ZoomInfo Streaming Intent

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniBombora alternatives: 6sense, G2 Buyer Intent
Mistral SmallDealfront, Factors.ai alternatives: 6sense, Lusha
DeepSeek V4 FlashBombora alternatives: G2 Buyer Intent, Intentsify, ZoomInfo
Qwen 3.7 FlashBombora alternatives: 6sense, Datanyze, Demandbase, ZoomInfo
GPT-6 LunaBombora alternatives: 6sense, G2 Buyer Intent

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Bombora, G2 Buyer Intent alternatives: Apollo Intent, Dealfront, Factors.ai, Intentsify
Grok 4.1 FastBombora alternatives: AdRoll ABM, G2 Buyer Intent, Intentsify, Warmly
Llama 4 Maverickno first choice
GLM 4.7 FlashXFactors.ai alternatives: Bombora, Dealfront, G2 Buyer Intent
Muse Glimmer 30BDealfront, Factors.ai alternatives: Warmly

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
ZoomInfo0%#12 of 14
6sense0%#14 of 14
The full small business standing →
Mid-marketThe figures above
ZoomInfo leads by two points.
ZoomInfo7%#5 of 13
6sense5%#7 of 13
The full mid-market standing →
Enterprise
The order flips: 6sense leads at enterprise.
6sense44%#1 of 9
ZoomInfo6%#4 of 9
The full enterprise standing →

What the models said about ZoomInfo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Verdict: Avoid if you need reliable intent signals for SDR outreach. The false positive rate will burn your reps' time and trust.” DeepSeek V4 Flash · negative prompt · hard negative

What the models said about 6sense

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“If you want a single recommendation, 6sense is the strongest default pick for a mid-market B2B company” Perplexity Sonar · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.