Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 33 → 103 of 130
3 categories · RankedKochava
37Judge labels
0First choices
10Negative labels
10 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Mobile apps for mid-market buyers
Rank 25 of 117 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 9% of its 11 labels there were negative.
What the models named instead of Kochava →By buyer segmentRead the same way at every buyer size.
Small business104 of 138
0%5 labels
under the label threshold
Mid-market25 of 117
0%11 labels
accepted challenger
Enterprise19 of 76
0%14 labels
accepted challenger
In mobile apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Kochava for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile apps | Marketing | 0% | 25 of 117 | 9% | 11 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Attribution and marketing mix modeling | Marketing | 0% | 112 of 123 | 100% | 1 | under 10 labels · led by Dreamdata at 27% | goneNot named this edition; 0% in September 2026. |
| Retail, proximity and IoT marketing | Marketing | 0% | 121 of 130 | 100% | 1 | under 10 labels · led by Foursquare Proximity at 15% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Kochava held within the floor in all three categories: no change cleared 11 points.
Best category · Mobile apps · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 24 of 105, unchanged
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 12 → 19 of 69
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Mobile apps | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 24 → 25 of 117 |
| Attribution & MMM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 115 → 112 of 123 |
| Proximity | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 121 of 130, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Kochava across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Kochava across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 2 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 2 | 3 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative16 labelsNone
Budget-constrained7 labelsNone
Scale-constrained3 labelsNone
Negative11 labelsNone
First choiceAlternativeMentionNegative37 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“offers a free, scaled-down version called Free App Analytics, making it perfect for startups” Gemini 3.5 Flash · Mobile apps · budget prompt · alternative
“Kochava and Airbridge excel in privacy‑first and lightweight implementations.” GLM 4.7 FlashX · Mobile apps · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“The FTC has taken action against location-data companies like InMarket, Kochava, and X-Mode/Outlogic” GPT-5.4 mini · Proximity · negative prompt · hard negative
“For Kochava specifically, I'd do enhanced privacy and data-source diligence: the FTC case record concerns allegations about sensitive location data” GPT-6 Luna · Attribution & MMM · negative prompt · soft negative
“the FTC's Kochava case page ... describes a stipulated order over sensitive-location data and still lists the case as pending” GPT-6 Luna · Mobile apps · negative prompt · soft negative
Named alongside
The products named in the same answers as Kochava, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kochava was named but was not.ShowHide
Named alongside
The products named in the same answers as Kochava, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kochava was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Kochava. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 36 of the 37 answers that named Kochava and are not a share of its labels.
Domains cited
appsflyer.com15
g2.com11
guideflow.com10
branch.io9
f6s.com9
affise.com8
splitmetrics.com8
us.fitgap.com8
ftc.gov7
singular.net7
Ninety-two of the ninety-two domain citations in answers naming Kochava came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
kochava.com is not in Google's top ten for any of the category's searches. In the answers, Kochava takes 0% of first choices and Customer.io takes 17%.ShowHide
Search and answers
kochava.com is not in Google's top ten for any of the category's searches. In the answers, Kochava takes 0% of first choices and Customer.io takes 17%.
ShowHideIn search
Google, US estimatesPosition for “mobile app marketing platform”
–
not in the top ten
Position for “best mobile app marketing platform”
–
not in the top ten
- Searches for its name, Google
- 1,900 a month (“kochava”)
- AI search demand for its name, est.
- 55 a month
- Organic visits to its site
- about 55,058 a month
- Searches its site ranks for
- 3,457 · 53 in the top three
- Sites linking to it
- 6,274
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 25 of 117 in mobile apps
Segment leader
17%
Customer.io
- First choices
- 0 across its categories
- Named in
- 37 answers
- Its own site cited
- in 36 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on kochava.com
1,527
subdomains included
Content
1,006
counted in the table below
Documentation
317
Product · Integration
66 · 5
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 624 | 20 | 2026-09-18 | Mobile apps, Identity | |
| Glossary or explainer | 207 | 0 | 2026-03-13 | SEO, Mobile apps | |
| Webinar or virtual event | 60 | 2 | 2026-08-19 | ||
| Case study | 57 | 0 | 2022-07-06 | ||
| Report or ebook | 25 | 0 | 2025-10-29 | ||
| Conference or event | 19 | 0 | 2026-02-18 | ||
| Comparison | 10 | 0 | 2026-03-12 | ||
| Template or tool | 3 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-18Cost data recovery for your ad spend data blog
- 2026-09-17Your team drafted itself agentic commerce alphabet blog
- 2026-09-15Upgrade now kochava sdk major version release blog
- 2026-09-14More apps same attention rethinking approach app growth blog
- 2026-09-09How to use ads mcp server from meta blog
- 2026-09-03Kochava unveils creative services workspaces on stationone featuring leading partners higgsfield luma and spaceback by r blog
Events in person
Last twelve months
- reported March 2026Kochava Summit 2026Sandpoint, United States · hosted
- February 12, 2026Kochava Summit 2026Schweitzer, Sandpoint, United States · hosted
- February 11, 2026Kochava Summit 2026Sandpoint, United States · hosted
- February 10, 2026Kochava Summit 2026Sandpoint, United States · hosted
- February 9, 2026Kochava Summit 2026Sandpoint, United States · hosted
As the event pages on kochava.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page kochava.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Kochava
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Kochava is its own company.ShowHide
The company
Kochava is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Omnichannel measurement for advertisers and publishers
- For
- advertisers and publishers
- Price stated
- Get Pricing kochava.com
- Free plan or trial
- Start Free kochava.com
- Integrations claimed
- 4500 kochava.com/product
- Certifications
- SOC 2 Type II
- Customers named
- Fortune 500 companiesnew tech startupstop Fortune 500 companiesThe North FaceProperty FinderGoTo FoodsSpotifyMcDonald's
- Not stated on the pages read
- Starting price, hosting
What Kochava's own pages state, read September 28, 2026: kochava.com, kochava.com/product, kochava.com/case-studies, kochava.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Kochava's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Kochava, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Kochava by email, built from the raw record of the edition. It shows:
- where Kochava is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Kochava, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.