GTM AI Index
Index Vendors › Courier · September 2026 Edition
2 categories · Ranked

Courier

63Judge labels
7First choices
2Negative labels
11 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
10% in Mobile & push for enterprise buyers
Rank 14 of 75 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 0% of its 20 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In mobile & push · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Courier for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Mobile marketing and pushMarketing0%14 of 750%20accepted challenger
In-app messaging and customer communicationsCustomer0%49 of 1130%1under 10 labels · led by Intercom at 20%

Movement

This is the first edition on this tier, so no move can be computed for Courier yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Courier across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini00000
Gemini 3.5 Flash12104
Perplexity Sonar03003
Grok 4.1 Fast02103
Mistral Small00000
DeepSeek V4 Flash01203
Llama 4 Maverick00101
Qwen 3.7 Flash00000
Kimi K201102
GLM 4.7 FlashX02002
MiniMax M2.501102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labels2
Paraphrase9 labels2
Comparative9 labelsNone
Budget-constrained16 labels3
Scale-constrained10 labelsNone
Negative4 labels1not counted in share
First choiceAlternativeMentionNegative63 labels in all, every segment counted; 7 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you want flexibility, look into "notification infrastructure" platforms (such as Courier or Knock).” Gemini 3.5 Flash · Mobile & push · negative prompt · first choice
“Choose Courier if you are building product notifications and need developer-friendly cross-channel infrastructure” Perplexity Sonar · Mobile & push · comparative prompt · alternative
“Courier is the clearest fit in the results... one API covers push, email, SMS, in-app inbox, Slack, and Microsoft Teams” Perplexity Sonar · Mobile & push · direct prompt · alternative
“Courier is an API-first product notification engine that coordinates messages across channels” Gemini 3.5 Flash · Mobile & push · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Courier, over the 63 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Courier was named but was not.
ProductSame answerTook the first choice insteadHead to head
OneSignal54 of 6322Not in the top three
Braze38 of 6312Not in the top three
Airship24 of 632Not in the top three
Pushwoosh18 of 633Not in the top three
CleverTap18 of 631Not in the top three
Iterable17 of 630Not in the top three
Customer.io16 of 637Not in the top three
Twilio Programmable Messaging15 of 631Not in the top three
MoEngage14 of 631Not in the top three
Klaviyo14 of 630Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Courier. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 15 of the 63 answers that named Courier and are not a share of its labels.

Domains cited

courier.comYour site15
guideflow.com11
wisepops.com11
engagelab.com9
onesignal.com9
pushwoosh.com8
businessofapps.com7
getvero.com7
insiderone.com6
learn.g2.com6

Seventy-four of the eighty-nine domain citations in answers naming Courier came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Courier's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Courier, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at courier.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.