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GTM AI Index
Index › Products › Courier · October 2026 Edition
1 category · Ranked

Courier

32Judge labels
3First choices
3Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
3% in Mobile & push for enterprise buyers
Rank 18 of 80 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 9 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In mobile & push · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Courier for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Mobile marketing and pushMarketing0%18 of 800%9under 10 labels · led by OneSignal at 45%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Courier held within the floor in its one category: no change cleared 11 points.

Best category · Mobile & push · by segment

Small business▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 9 pointsRank 6 → 8 of 71
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 14 → 16 of 76
Enterprise▼−6Since September 2026: 10% → 4%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 10% in September 2026
Inside the floor by 5 pointsRank 3 → 6 of 83

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Mobile & push0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 14 → 18 of 80

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Courier across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501001
GPT-5.4 mini00000
Gemini 3.5 Flash00101
Perplexity Sonar00000
Grok 4.2001102
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick01001
Qwen 3.7 Flash01001
Kimi K200000
GLM 4.7 FlashX01001
MiniMax M2.501102
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct10 labels1
Paraphrase4 labelsNone
Comparative2 labelsNone
Budget-constrained10 labels2
Scale-constrained3 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative32 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Courier, which provides cross-channel product messages with a pricing model of $0.005 per message” Llama 4 Maverick · Mobile & push · budget prompt · alternative
“Courier treats Slack and Microsoft Teams as first-class channels, which matters for B2B alerting” Claude Haiku 4.5 · Mobile & push · direct prompt · alternative
“Choose Courier if you need to do both and want to stay on a free or very low-cost plan” Qwen 3.7 Flash · Mobile & push · budget prompt · alternative
“Courier offers better value with their flat $0.005/message rate after the free tier” MiniMax M2.5 · Mobile & push · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Courier, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Courier was named but was not.
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ProductSame answerTook the first choice insteadHead to head
OneSignal29 of 3211Not among the top eight
Braze19 of 329Not among the top eight
Airship15 of 322Not among the top eight
Twilio Programmable Messaging13 of 321Not among the top eight
Klaviyo11 of 320Not among the top eight
Iterable10 of 321Not among the top eight
Attentive9 of 320Not among the top eight
Customer.io8 of 323Not among the top eight
Pushwoosh6 of 321Not among the top eight
SimpleTexting5 of 321Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Courier. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 32 answers that named Courier and are not a share of its labels.

Domains cited

courier.comYour site32
guideflow.com21
attentive.com16
engagelab.com16
onesignal.com16
viasocket.com14
pushwoosh.com13
wisepops.com13
pushengage.com11
salesmessage.com11

131 of the 163 domain citations in answers naming Courier came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

courier.com ranks first on Google for the category's searches. In the answers, Courier takes 0% of first choices and OneSignal takes 45%.
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In search

Google, US estimates
Position for “best mobile push notification and sms marketing platform”
1
Searches for its name, Google
74,000 a month (“courier”)
AI search demand for its name, est.
39,035 a month
Organic visits to its site
about 7,809 a month
Searches its site ranks for
2,005 · 67 in the top three
Sites linking to it
1,514
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
11 ads · 11 text · 5 shown in the last 30 days

First shown July 2025, as trycourier.com, Inc., verified. Ads started 2025-10 to 2026-09: 5 in the year, 6 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 18 of 80 in mobile & push
Segment leader
45%
OneSignal
First choices
3 across its categories
Named in
32 answers
Its own site cited
in 32 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on courier.com
1,466
subdomains included
Content
767
counted in the table below
Documentation
405
Product · Integration
35 · 58
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog306332026-09-25Mobile apps
Comparison230undatedCRM
Report or ebook162372026-09-25
Template or tool4702025-08-27
Conference or event1602026-02-24
Glossary or explainer502026-01-23
Webinar or virtual event102020-08-04
How it is countedHide how it is counted

Every page courier.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Courier

What the judge wrote, as written, with how often. The vendor table decides that these count as Courier; a claim can dispute any of them.
Courier / Knock 1

Follow Courier

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Courier is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Customer messaging platform for engineering-led teams. Unifies multi-channel delivery (email, SMS, push, chat, in-app), visual content design, journey orchestration, and in-app inbox so developers and customer-facing teams collaborate without engineers becoming the bottleneck.
For
Developers, product and growth teams
Price stated
price":"0" courier.com
Starting price
0 courier.com
Free plan or trial
Start sending for free courier.com
Integrations claimed
50 courier.com
Certifications
SOC 2 complianceGDPR complianceHIPAA certificationSOC 2HIPAAPCI DSSGDPRCCPA
Hosting
EUUSus-east-1eu-west-1Ireland
Customers named
TwilioTrusted HealthNavCircleCILaunchDarklyHipagesApartment ListGlobal Logistics Company

What Courier's own pages state, read September 28, 2026: courier.com, courier.com/pricing, courier.com/docs/workspaces/security, courier.com/solutions/hr, courier.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Courier's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Courier, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Courier by email, built from the raw record of the edition. It shows:

  • where Courier is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Courier, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at courier.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.