Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 44 → 39 of 42
Oracle · 4 categories · RankedOracle Eloqua
119Judge labels
5First choices
38Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
8% in Marketing automation for enterprise buyers
Rank 46 of 59 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 44% of its 18 labels there were negative.
What the models named instead of Oracle Eloqua →By buyer segmentRead the same way at every buyer size.
Small business41 of 44
0%5 labels
under the label threshold
Mid-market46 of 59
0%18 labels
criticized challenger
Enterprise4 of 54
8%49 labels
accepted challenger
In marketing automation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Oracle Eloqua for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Marketing automation and campaign management | Marketing | 0% | 46 of 59 | 44% | 18 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email marketing platforms | Marketing | 0% | 66 of 66 | 100% | 3 | under 10 labels · led by HubSpot Marketing Hub at 35% | newNew since September 2026: not ranked then, 0% now. |
| Ecommerce marketing | Marketing | 0% | 51 of 115 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 38% | newNew since September 2026: not ranked then, 0% now. |
| Marketing resource management | Marketing | 0% | 98 of 110 | 100% | 1 | under 10 labels · led by Wrike for Marketing at 24% |
Movement
Since September 2026, Oracle Eloqua held within the floor in all four categories: no change cleared 11 points.
Best category · Marketing automation · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 50 → 48 of 51
Enterprise▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 2% in September 2026
Inside the floor by 6 pointsRank 5 → 4 of 50
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Marketing automation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 50 → 46 of 59 |
| Email marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 66 of 66, unchanged |
| Ecommerce marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 51 of 115, unchanged |
| Marketing resource mgt | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 98 of 110, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Oracle Eloqua across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Oracle Eloqua across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 2 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.1 Fast | 0 | 0 | 0 | 4 | 4 |
| Mistral Small | 0 | 2 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct23 labels1
Paraphrase21 labels2
Comparative26 labelsNone
Budget-constrained11 labels2
Scale-constrained7 labelsNone
Negative31 labels1not counted in share
First choiceAlternativeMentionNegative119 labels in all, every segment counted; 5 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“if your "mid-sized" company actually runs highly complex, enterprise-level campaign orchestration” Perplexity Sonar · Marketing automation · paraphrase prompt · alternative
“Strong for B2B marketing, especially in industries like healthcare and finance.” Mistral Small · Marketing automation · comparative prompt · alternative
“consider Marketo or Eloqua if your programs are more complex” GPT-6 Luna · Marketing automation · comparative prompt · alternative
“Best for more complex enterprise-like needs: Oracle Eloqua” GPT-5.4 mini · Ecommerce marketing · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“It has a high total cost of ownership... Eloqua is generally only suitable for massive Fortune 500 companies” Gemini 3.5 Flash · Marketing automation · negative prompt · hard negative
“Tests show high SpamCop blacklisting rates (e.g., 20% of Eloqua IPs blocked)” Grok 4.1 Fast · Email marketing · negative prompt · hard negative
“Enterprise-focused; avoid for smaller teams.” Grok 4.1 Fast · Marketing automation · negative prompt · hard negative
“primarily marketing automation/CRM-adjacent platforms rather than purpose-built MRM systems, so they may not cover full MRM needs cleanly” Perplexity Sonar · Marketing resource mgt · negative prompt · soft negative
Named alongside
The products named in the same answers as Oracle Eloqua, over the 119 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Oracle Eloqua was named but was not.ShowHide
Named alongside
The products named in the same answers as Oracle Eloqua, over the 119 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Oracle Eloqua was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Oracle Eloqua. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 108 of the 119 answers that named Oracle Eloqua and are not a share of its labels.
Domains cited
digitalapplied.com40
pipeline.zoominfo.com37
ventureharbour.com32
improvado.io27
brevo.com24
salesforce.com24
g2.com23
blog.hubspot.com21
insiderone.com19
klaviyo.com19
266 of the 266 domain citations in answers naming Oracle Eloqua came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Oracle Eloqua stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Oracle Eloqua stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 390 a month (“oracle eloqua”)
- AI search demand for its name, est.
- 16 a month
- Its own site
- It sits on Oracle's site (oracle.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 46 of 59 in marketing automation
Segment leader
63%
HubSpot Marketing Hub
- First choices
- 5 across its categories
- Named in
- 119 answers
- Its own site cited
- in 108 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Oracle Eloqua
What the judge wrote, as written, with how often. The vendor table decides that these count as Oracle Eloqua; a claim can dispute any of them.
Eloqua (Oracle) 1Oracle 1Oracle Eloqua/Responsys 1
Follow Oracle Eloqua
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Oracle Corporation is the company behind Oracle Eloqua.ShowHide
The company
Oracle Corporation is the company behind Oracle Eloqua.
ShowHideOn record
Wikidata- Website
- oracle.com
- Headquarters
- Bengaluru, India
- Founded
- 1977
- Employees
- about 162,000 (2025)
- Ownership
- Public, ORCL on Nasdaq
- Also from Oracle
- Oracle ATG, Oracle Analytics, Oracle Autonomous Data Warehouse, Oracle BI, Oracle BlueKai, Oracle CDX, Oracle CPQ, Oracle CRM and 46 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- a leading provider of cloud-based marketing automation and revenue performance management software
- Price stated
- $23.50 per share or approximately $871 million, net of Eloqua’s cash oracle.com/corporate/pressrelease/oracle-buys-eloqua-122012.html
- Not stated on the pages read
- Starting price, free plan or trial, integrations, certifications, hosting, customers
What Oracle Eloqua's own pages state, read September 28, 2026: oracle.com/corporate/pressrelease/oracle-buys-eloqua-122012.html, oracle.com/corporate/pressrelease/oracle-eloqua-innovations-accelerate-lead-gen-092518.html, oracle.com/cx/marketing/automation/eloqua-scalability-reliability, learn.oracle.com/ols/course/oracle-eloqua-market/89350/93800, learn.oracle.com/ols/course/oracle-eloqua-pricing/89350/93765. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Oracle Eloqua's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Oracle Eloqua, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Oracle Eloqua by email, built from the raw record of the edition. It shows:
- where Oracle Eloqua is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Oracle Eloqua, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.