| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Marketing automation and campaign management conflict disclosed | Marketing | 0% | 23 of 23 | 67% | 6 | under 10 labels · led by HubSpot Marketing Hub at 64% |
| Email marketing platforms conflict disclosed | Marketing | 0% | 27 of 36 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 67% |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 0 | 0 | 1 | 0 | 1 |
| Claude Opus 4.8 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Astra | 0 | 0 | 0 | 0 | 0 |
| GPT-5.6 Sol | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.1 Pro | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar Pro | 0 | 0 | 1 | 1 | 2 |
Verbatim evidence the judge attached to positive labels.
“Large enterprise with Oracle CX already deployed | Oracle Eloqua” GPT-5.6 Sol · Marketing automation · direct prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid these if you mainly need newsletters, basic lead nurturing and a handful of forms.” GPT-5.6 Sol · Marketing automation · negative prompt · hard negative
“these are legacy behemoths... the user interface feels incredibly dated and clunky” Gemini 3.1 Pro · Marketing automation · negative prompt · hard negative
“Enterprise suites with high cost and heavy implementation ... Examples called out include Marketo, Eloqua” Perplexity Sonar Pro · Marketing automation · negative prompt · soft negative
“notorious for steep learning curves, high cost, annual contracts” Claude Opus 4.8 · Marketing automation · negative prompt · soft negative
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Oracle Eloqua, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.