GTM AI Index

Index › Vendors › Oracle BlueKai · September 2026 Edition

Oracle · 1 category · Named, not ranked

Oracle BlueKai

20Judge labels

0First choices

15Negative labels

6 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

8 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Oracle BlueKai was named 8 times in DMP, where Segment led with 18%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business209 of 213

under the label threshold

Mid-market181 of 183

under the label threshold

Enterprise173 of 174

under the label threshold

In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Oracle BlueKai for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data management platforms	GTM data and infrastructure	0%	181 of 183	75%	8	under 10 labels · led by Segment at 18%

Movement

This is the first edition on this tier, so no move can be computed for Oracle BlueKai yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Oracle BlueKai across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	1	1
Grok 4.1 Fast	2	0	2
Mistral Small	0	0	0
DeepSeek V4 Flash	0	4	4
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase7 labelsNone

Comparative1 labelNone

Budget-constrained2 labelsNone

Scale-constrained3 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Legacy DMPs (like Oracle BlueKai or Salesforce Audience Studio/Krux) relied heavily on third-party cookies... these platforms have been phased out” Gemini 3.5 Flash · DMP · paraphrase prompt · hard negative

“like Adobe Audience Manager and Oracle BlueKai are largely being phased out for advertiser targeting” DeepSeek V4 Flash · DMP · direct prompt · hard negative

“Options like Lotame, Permutive, Adobe Audience Manager, and Oracle are enterprise-priced” DeepSeek V4 Flash · DMP · budget prompt · hard negative

“Oracle exited the ad business in 2024 (BlueKai sunset)” DeepSeek V4 Flash · DMP · paraphrase prompt · hard negative

Named alongside

The products named in the same answers as Oracle BlueKai, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Oracle BlueKai was named but was not.

ProductSame answerTook the first choice insteadHead to head

Adobe Audience Manager14 of 192Not in the top three

Salesforce Audience Studio9 of 190Not in the top three

Segment7 of 191Not in the top three

Salesforce Data Cloud7 of 190Not in the top three

Snowflake6 of 192Not in the top three

Adobe Real-Time CDP6 of 191Not in the top three

Hightouch5 of 191Not in the top three

Lotame5 of 191Not in the top three

BigQuery5 of 190Not in the top three

HubSpot4 of 192Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Oracle BlueKai. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 19 answers that named Oracle BlueKai and are not a share of its labels.

Domains cited

cdp.com2

domo.com2

peerspot.com2

affroom.com1

blog.hubspot.com1

datalakeclub.com1

decentriq.com1

demandbase.com1

earnyatra.com1

ebizcharge.com1

Thirteen of the thirteen domain citations in answers naming Oracle BlueKai came from somebody else's page.

Pages cited

cdp.com/glossary/data-management-platform-dmp-vendors2

domo.com/learn/article/best-data-management-platforms2

peerspot.com/categories/data-management-platforms-dmp2

affroom.com/blog/best-data-management-platforms1

blog.hubspot.com/service/data-management-platform1

datalakeclub.com/best-data-management-platforms-for-mid-market-companies1

decentriq.com/article/best-data-management-platforms1

demandbase.com/blog/b2b-data-vendors1

Pages are listed as the models cited them.

Names read as Oracle BlueKai

What the judge wrote, as written, with how often. The vendor table decides that these count as Oracle BlueKai; a claim can dispute any of them.

Oracle 2Adobe Real-Time CDP / Oracle 1Oracle (BlueKai) 1

The company

Oracle Corporation is the company behind Oracle BlueKai.

Website: oracle.com
Headquarters: Bengaluru, India
Founded: 1977
Employees: about 162,000 (2025)
Ownership: Public, ORCL on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Oracle BlueKai's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Oracle BlueKai, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at oracle.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.