Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 202 → 155 of 161
Oracle · 2 categories · RankedOracle BlueKai
43Judge labels
0First choices
26Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in DMP for mid-market buyers
Rank 157 of 159 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 60% of its 15 labels there were negative.
What the models named instead of Oracle BlueKai →By buyer segmentRead the same way at every buyer size.
Small business165 of 171
0%5 labels
under the label threshold
Mid-market157 of 159
0%15 labels
criticized challenger
Enterprise151 of 151
0%19 labels
criticized challenger
In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Oracle BlueKai for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data management platforms | GTM data and infrastructure | 0% | 157 of 159 | 60% | 15 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Programmatic and display advertising | Marketing | 0% | 69 of 92 | 0% | 1 | under 10 labels · led by StackAdapt at 48% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Oracle BlueKai held within the floor in all two categories: no change cleared 11 points.
Best category · DMP · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 169 → 148 of 150
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 152 → 137 of 137
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| DMP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 169 → 157 of 159 |
| Programmatic | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 69 of 92, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Oracle BlueKai across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Oracle BlueKai across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 2 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 2 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 2 | 1 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labelsNone
Paraphrase10 labelsNone
Comparative6 labelsNone
Budget-constrained5 labelsNone
Scale-constrained4 labelsNone
Negative13 labelsNone
First choiceAlternativeMentionNegative43 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Enterprise-heavy tools like Oracle can scale down, but Lotame is noted as more accessible for mid-market” Grok 4.20 · DMP · paraphrase prompt · alternative
“Alternative Options: Oracle BlueKai - Enterprise-grade but has particularly good B2B opportunities” GLM 4.7 FlashX · DMP · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Oracle BlueKai and Salesforce Audience Studio (Krux) have been sunset/end-of-life” DeepSeek V4 Flash · DMP · paraphrase prompt · hard negative
“Avoid Adobe Audience Manager / Oracle Advertising unless you have a larger budget” Perplexity Sonar · DMP · budget prompt · hard negative
“Shut down Sept 30, 2024 | Oracle exited the entire advertising business.” DeepSeek V4 Flash · DMP · negative prompt · hard negative
“What to Avoid ... likely overkill and over-budget for smaller companies” Kimi K2 · DMP · budget prompt · hard negative
Named alongside
The products named in the same answers as Oracle BlueKai, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Oracle BlueKai was named but was not.ShowHide
Named alongside
The products named in the same answers as Oracle BlueKai, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Oracle BlueKai was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Oracle BlueKai. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 43 of the 43 answers that named Oracle BlueKai and are not a share of its labels.
Domains cited
cdp.com20
us.fitgap.com20
g2.com19
pipeline.zoominfo.com16
blog.hubspot.com14
improvado.io13
decentriq.com12
mailmodo.com12
techdogs.com11
stateofdigitalpublishing.com9
146 of the 146 domain citations in answers naming Oracle BlueKai came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Oracle BlueKai stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Oracle BlueKai stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 50 a month (“oracle bluekai”)
- AI search demand for its name, est.
- 0 a month
- Its own site
- It sits on Oracle's site (oracle.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 157 of 159 in DMP
Segment leader
37%
Segment
- First choices
- 0 across its categories
- Named in
- 43 answers
- Its own site cited
- in 43 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Oracle BlueKai
What the judge wrote, as written, with how often. The vendor table decides that these count as Oracle BlueKai; a claim can dispute any of them.
Oracle 5Oracle Advertising 1Oracle Advertising / BlueKai 1Oracle BlueKai / Oracle Data Cloud 1Oracle DMP (Bluekai) 1
Follow Oracle BlueKai
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Oracle Corporation is the company behind Oracle BlueKai.ShowHide
The company
Oracle Corporation is the company behind Oracle BlueKai.
ShowHideOn record
Wikidata- Website
- oracle.com
- Headquarters
- Bengaluru, India
- Founded
- 1977
- Employees
- about 162,000 (2025)
- Ownership
- Public, ORCL on Nasdaq
- Also from Oracle
- Oracle ATG, Oracle Analytics, Oracle Autonomous Data Warehouse, Oracle BI, Oracle CDX, Oracle CPQ, Oracle CRM, Oracle CX and 46 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- the industry’s leading cloud-based big data platform
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Oracle BlueKai's own pages state, read October 5, 2026: oracle.com/corporate/pressrelease/oracle-buys-bluekai-022414.html, oracle.com/cx/marketing/data-management-platform/what-is-dmp, learn.oracle.com/ols/course/cx-audience-data/37002/65951, learn.oracle.com/ols/course/content-targeting/37002/37744, learn.oracle.com/ols/course/oracle-dmp-reports/37002/37721. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Oracle BlueKai's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Oracle BlueKai, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Oracle BlueKai by email, built from the raw record of the edition. It shows:
- where Oracle BlueKai is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Oracle BlueKai, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.