GTM AI Index

Index › Vendors › Tealium Customer Data Hub · September 2026 Edition

2 categories · Named, not ranked

Tealium Customer Data Hub

6Judge labels

3First choices

0Negative labels

6 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Tealium Customer Data Hub was named 3 times in DMP and 1 other category, where Segment led with 18%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market21 of 183

under the label threshold

Enterprisenot named

No model named it for this buyer.

In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Tealium Customer Data Hub for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data management platforms	GTM data and infrastructure	2%	21 of 183	0%	2	under 10 labels · led by Segment at 18%
Tag management	GTM data and infrastructure	0%	21 of 59	0%	1	under 10 labels · led by Google Tag Manager at 77%

Movement

This is the first edition on this tier, so no move can be computed for Tealium Customer Data Hub yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Tealium Customer Data Hub across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Labels
Claude Haiku 4.5	1	0	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	1	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	1	0	1
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labels1

Paraphrase3 labels2

Comparative1 label1not counted in share

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative6 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Tealium Customer Data Hub received the highest rating of 8.5 among the leaders” Claude Haiku 4.5 · Tag management · comparative prompt · first choice

“Top Recommendation: Tealium Customer Data Hub” GLM 4.7 FlashX · DMP · paraphrase prompt · first choice

“Tealium Customer Data Hub (Forrester leader): Compliance-heavy ... Suited for regulated B2B” Grok 4.1 Fast · DMP · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Tealium Customer Data Hub, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tealium Customer Data Hub was named but was not.

ProductSame answerTook the first choice insteadHead to head

Google Tag Manager4 of 60Not in the top three

Adobe Experience Platform Tags3 of 60Not in the top three

Piwik PRO2 of 60Not in the top three

Salesforce Data Cloud2 of 60Not in the top three

Segment1 of 61Not in the top three

AddThis1 of 60Not in the top three

Ensighten1 of 60Not in the top three

Falcon1 of 60Not in the top three

Hightouch1 of 60Not in the top three

JENTIS1 of 60Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Tealium Customer Data Hub. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 6 answers that named Tealium Customer Data Hub and are not a share of its labels.

Domains cited

guideflow.com2

lokker.com2

peerspot.com2

6sense.com1

checkthat.ai1

devopsschool.com1

g2.com1

gartner.com1

gitnux.org1

joindatacops.com1

Thirteen of the thirteen domain citations in answers naming Tealium Customer Data Hub came from somebody else's page.

Pages cited

guideflow.com/blog/best-tag-management-tools2

lokker.com/compare/tag-managers2

peerspot.com/categories/tag-management2

6sense.com/tech/tag-management1

checkthat.ai/answers/what-are-the-best-tag-management-system-solutions1

devopsschool.com/blog/top-10-tag-management-tools-in-2025-features-pros-cons-comparison1

g2.com/categories/tag-management-systems/enterprise1

gartner.com/reviews/market/tag-management1

Pages are listed as the models cited them.

The company

Tealium is the company behind Tealium Customer Data Hub.

Website: tealium.com
Headquarters: San Diego, United States
Founded: 2008

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tealium Customer Data Hub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tealium Customer Data Hub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at tealium.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.