Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 159 → 124 of 161
2 categories · RankedTealium Customer Data Hub
53Judge labels
7First choices
13Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
7% in DMP for enterprise buyers
Rank 4 of 159 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 19% of its 21 labels there were negative.
What the models named instead of Tealium Customer Data Hub →By buyer segmentRead the same way at every buyer size.
Small business131 of 171
0%7 labels
under the label threshold
Mid-market4 of 159
2%21 labels
accepted challenger
Enterprise5 of 151
7%17 labels
accepted challenger
In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Tealium Customer Data Hub for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data management platforms | GTM data and infrastructure | 2% | 4 of 159 | 19% | 21 | accepted challenger | ▼−9Since September 2026: 9% → 0%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Tag management | GTM data and infrastructure | 0% | 66 of 67 | 100% | 2 | under 10 labels · led by Google Tag Manager at 81% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Tealium Customer Data Hub held within the floor in all two categories: no change cleared 11 points.
Best category · DMP · by segment
Mid-market▼−9Since September 2026: 9% → 0%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 9% in September 2026
Inside the floor by 2 pointsRank 3 → 23 of 150
Enterprise=heldSince September 2026: 8% → 8%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 8% in September 2026
Inside the floor by 11 pointsRank 3 of 137, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| DMP | 9% | 0% | ▼−9Since September 2026: 9% → 0%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 4 of 159 |
| Tag management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 66 of 67 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Tealium Customer Data Hub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Tealium Customer Data Hub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 2 | 1 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 2 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 1 | 2 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 1 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct14 labels3
Paraphrase10 labels2
Comparative4 labels1not counted in share
Budget-constrained8 labels2
Scale-constrained14 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative53 labels in all, every segment counted; 7 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most mid-sized B2B teams today Tealium AudienceStream is the balanced recommendation” Muse Glimmer 30B · DMP · paraphrase prompt · first choice
“Tealium is a solid option when you need broader enterprise-style governance and activation” Perplexity Sonar · DMP · direct prompt · alternative
“Machine learning-powered, comprehensive tool deployment, strong for mid-to-large enterprises” MiniMax M2.5 · DMP · direct prompt · alternative
“with Tealium AudienceStream as a strong alternative depending on your specific needs” Kimi K2 · DMP · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“more suited to large, complex data environments” DeepSeek V4 Flash · DMP · direct prompt · hard negative
“Avoid enterprise platforms like ... Tealium” DeepSeek V4 Flash · DMP · budget prompt · hard negative
“Traditional "packaged" CDPs (like Segment or Tealium) copy and store your data in their own databases, which is expensive” Gemini 3.5 Flash · DMP · direct prompt · soft negative
“others (like Adobe or Tealium) require hiring expensive consultants ($5k–$10k/day) to get started” Qwen 3.7 Flash · DMP · scale prompt · soft negative
Named alongside
The products named in the same answers as Tealium Customer Data Hub, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tealium Customer Data Hub was named but was not.ShowHide
Named alongside
The products named in the same answers as Tealium Customer Data Hub, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tealium Customer Data Hub was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Tealium Customer Data Hub. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 47 of the 52 answers that named Tealium Customer Data Hub and are not a share of its labels.
Domains cited
cdp.com26
us.fitgap.com24
improvado.io20
decentriq.com17
pipeline.zoominfo.com15
techdogs.com15
g2.com13
guideflow.com11
hightouch.com11
blog.hubspot.com10
162 of the 162 domain citations in answers naming Tealium Customer Data Hub came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
tealium.com is not in Google's top ten for any of the category's searches. In the answers, Tealium Customer Data Hub takes 2% of first choices and Segment takes 37%.ShowHide
Search and answers
tealium.com is not in Google's top ten for any of the category's searches. In the answers, Tealium Customer Data Hub takes 2% of first choices and Segment takes 37%.
ShowHideIn search
Google, US estimatesPosition for “data management platform for audiences”
–
not in the top ten
Position for “best data management platform for audiences”
–
not in the top ten
- Searches for its name, Google
- 40 a month (“tealium customer data hub”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 9,399 a month
- Searches its site ranks for
- 1,665 · 159 in the top three
- Sites linking to it
- 5,951
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 4 of 159 in DMP
Segment leader
37%
Segment
- First choices
- 7 across its categories
- Named in
- 52 answers
- Its own site cited
- in 47 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on tealium.com
7,247
subdomains included
Content
2,551
counted in the table below
Documentation
1,586
Product · Integration
40 · 1,070
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,014 | 17 | 2026-09-28 | ||
| Podcast or video | 431 | 2 | 2026-07-22 | ||
| News or press | 253 | 1 | 2026-08-31 | ||
| Report or ebook | 238 | 5 | 2026-09-01 | ||
| Conference or event | 214 | 14 | 2027-01-10 | ||
| Webinar or virtual event | 201 | 13 | 2026-09-23 | ||
| Case study | 108 | 7 | 2026-08-13 | ||
| Glossary or explainer | 57 | 0 | 2026-05-28 | ||
| Comparison | 19 | 0 | 2026-04-26 | ||
| Template or tool | 16 | 0 | 2026-02-02 |
Most recent
- 2027-01-10Nrf 26 retails big show conference or event
- 2026-09-28California consumer privacy act blog
- 2026-09-24Inside the gardens you own nothing blog
- 2026-09-2311 6 26 olive oil tasting experience virtual event webinar or virtual event
- 2026-09-2312 7 26 tealium vip suite ny rangers game conference or event
- 2026-09-22Digital marketing for finserv conference or event
Events in person
Upcoming
- November 30, 2026 to December 4, 2026AWS re:Invent 2026Las Vegas, United States · takes part
Last twelve months
- October 25, 2026 to October 28, 2026Healthcare Interactive ConferenceOmni Orlando Resort at ChampionsGate, Orlando, US · hosted
- October 13, 2026Snowflake World Tour Ciudad de MéxicoCiudad de México, Mexico · attended
- reported July 2026Customer Loyalty MasterclassLondon · hosted
- reported June 2026Snowflake Summitplace not stated · exhibited
As the event pages on tealium.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page tealium.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Tealium Customer Data Hub
What the judge wrote, as written, with how often. The vendor table decides that these count as Tealium Customer Data Hub; a claim can dispute any of them.
Tealium 15Tealium AudienceStream 5
Follow Tealium Customer Data Hub
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Tealium is the company behind Tealium Customer Data Hub.ShowHide
The company
Tealium is the company behind Tealium Customer Data Hub.
ShowHideOn record
Wikidata- Website
- tealium.com
- Headquarters
- San Diego, United States
- Founded
- 2008
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- One platform for collecting, unifying, and activating customer data in real time. Built for CDP. Built for AI. Built for whatever comes next.
- For
- enterprise customers
- Integrations claimed
- 1300 tealium.com
- Certifications
- SOC 2 Type IIISO 27001ISO 27018ISO 27701ISO 42001HIPAAGDPR alignmentSOC 2
- Hosting
- United StatesGermanyIrelandJapanAustraliaHong KongSingaporeDubai
- Customers named
- Spark New ZealandSportsbetLegal & General
- Not stated on the pages read
- Price, starting price, free plan or trial
What Tealium Customer Data Hub's own pages state, read October 5, 2026: tealium.com, trust.tealium.com, tealium.com/platform, tealium.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tealium Customer Data Hub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tealium Customer Data Hub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Tealium Customer Data Hub by email, built from the raw record of the edition. It shows:
- where Tealium Customer Data Hub is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Tealium Customer Data Hub, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.